Young Lions Czech Republic 2020 | Media www.younglions.cz Young Lions competitions and training programme develop ambition and ability to create excellent communications solutions. We provide an opportunity to develop personal and creative excellence.

1. The society today is
defined by several
aspects
INSIGHT

2. CONFLICT
Suffer with anxiety
Escape from reality
Lacking mutual discussion

3. Sokol in the role of
positive social
change initiator

4. BODY SPIRIT
STRATEGY
Instrument Social
Cultural
Spiritual
Sense of
belonging

5. Everything is anchored in childhood
PRIMARY SOCIAL GROUP SECONDARY SOCIAL GROUP
EXPERIENCE EDUCATIONEXPERIENCE,
EDUCATION
Raising
Socialization
Cultural models
Education
Preparation for real life
Personal, profesional and
civil growth
Main goal to raise
cultural and civil
responsible citizens

6. 9 activities in 9 different cities
Main message to parents: inform yourself in your
if they support Sokol´s educational program
EXECUTION THROUGH
EXPERIENCE
Media: ČT, ČRo
Timing: April – August
Budget: 100 000 CZK
KPIs: REACH
Water activities
with Ondrášovka
Production of
energy with ČEPS
„Google search“ in
parks and forests

7. Media: HN in digital version
Timing: April – August
Budget: 540 000 + 60 000 CZK
KPIs: REACH 1/3 of required teachers
EXECUTIONTHROUGH EXPERIENCEAND
EDUCATION
Children´s Day Event in 4
cities – Plzeň, Liberec, ČB,
Olomouc
Offer to 2 000 teachrs (IPs)
subscription of HN online
(Fridays issue) with
personalised branding

8. EXECUTIONTHROUGH
EDUCATION
Media: Print – advertorial Respekt
Timing: June
Budget: 300 000 CZK
KPIs: REACH 100% of required kindergartens
Offer to 1 200 mayors of
kindergartens subscription of
Respekt magazine
supplemented with special
Sokol advertorial

9. TIMELINE

10. THE SOCIETY TODAY AND ITS DIFFICULTIES
SUMMAR
Y
SOKOL IN THE ROLE OF POSITIVE SOCIAL
CHANGE INITIATOR
EVERYTHING IS ANCHORED IN CHILDHOOD
PARENTS TEACHERS
EXPERIENCE EXPERIENCE / EDUCATION EDUCATION
MAYORS
BUDGET Sokol: 840 000 CZK CZK (media) + 160 000 CZK (production) BUDGET Partners: 700 000 CZK