H1.cz tým 2 (Lenka Benešová, Juraj Bencúr)

1. Stories form the history.
love
anger fear
happinessjoy
sadness
excitement
Emotions

2. 1980
“I feel afraid, because a black car
keeps parking in front of our
house every night. I think it’s the
State Police.”
2010
“I feel afraid, because I just lost
my job due to the economic crisis.
I don’t know how I’m gonna pay
the rent.”

3. Don’t just share the story.
Share, how you felt when experiencing it.
Share your past
memories and feelings
Share your present
feelings and emotions
a)
b)

4. The Memorizer (Vzpomínkovač)
1. Set the year of your birth.
2. Answer the random set of questions personalized for you.
1954:
• Were you excited during the Velvet
Revolution?
• Are you looking forward to retire?
1994:
• Which videogame did you like the
most as a kid?
• What is your biggest worry about
adulthood?

5. „Everything was better when I was your age.“
• Offline – TV/radio/print
• Facebook Ads
• Online Display Ads
„I felt excitement while training for the Spartakiad. You guys
can’t experience anything like that anymore…“
So tell us what it was like!

6. „Why did you get married so young, grandma?“
• Workshops and meetings for the seniors
• Cooperation with volunteers in social services for
seniors
• Cooperation with schools
• Cooperation with birth record offices or family tree
makers/apps (Ancestry.com)
„I was in love, so I didn‘t overthink that. There was no reason to wait.“

7. Get emotions of the current generation
• „Create your own diary and share it with
future generations.“
• Facebook page – Emotions of These Days
• Bloggers’ section on iDnes.cz
• Ambassador of the whole project – the
connection for PR
• Display Ads + SEO
„I get so tired these days, because I am working on my diploma thesis
and have a full-time job at the same time.“

8. Connect with those who already
collect emotions
Humans
of
Prague
Facebook page
Obytechalidech.com
Website
Bloggers

9. Motivate the users to come back
…and post more memories
The
Memorizer
Gamification E-mailing Remarketing
Motivators on the web Motivators outside the web