YDL - Corso in Digital Strategy e Social Media Mix - Novembre 2011, Milano

1. gamify your business
MIGLIORARE I PROCESSI DI BUSINESS GIOCANDO

2. Play is the only way the highest intelligence
of humankind can unfold
- Joseph Chilton Pearce

3. Games are unnecessary obstacles we
volunteer to tackle
- Joseph Chilton Pearce

4. The opposite of play is not work is
depression
- Brian Sutton Smith

5. numbers - the market
Image by ConnorWalberg
in u.s.a. 99% of boys under 18 and 94% of girls play
regulary - 13 and 8 hours a week Stats by JaneMcGonigal (AvantGame speech)

6. numbers - in the last 2 month
over 20 million of dollars spent in disruptive
gamification startups
new 100 million of dollars fund dedicated to
Gamification
over 25 million of dollars capital to traditional
businesses betting big on gamification as a core
customer strategy
Stats by Venture Beat as seen on JaneMcGonigal (AvantGame speech)

7. numbers - economic forecasts
2011
100 million of dollars in gamification developement
2015
1.6 billion of dollars
2016
2.8 billion of dollars
Bloomberg and M2 research as seen on JaneMcGonigal (AvantGame speech)

8. numbers - industry forecasts
2014
a primary gamification platform will become as
important as Facebook eBay or Amazon
2015
More than 50% of organizations that manage
innovation rpocess will gamify them
2016
nearly 70% of Global 2000 organizations will have
at least one gamified applicatio
Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)

9. numbers - industry forecasts
Gartner Research & Analyisis as seen on JaneMcGonigal (AvantGame speech)

10. analyzing games

11. http://www.youtube.com/watch?v=hphjZIL0sh0

13. http://www.youtube.com/watch?v=JUCi85sg68M

14. Scottish Water is a public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the
distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ.

15. 9 months from the launch, the Innovation Pool counts 750 users and has generated over
330 new ideas and/or suggestions for improvement. Out of those, 7 have already been
validated and implemented under tight deadlines. The sites receives on average about 10
posts (ideas, votes, comments) per day.

16. Gamify your life

17. Stefano Besana
Social Learning Consultant
OpenKnowledge srl
www.sociallearning.it
in/stefanobesana
stefanobesana