2. For those environmentally conscious individuals
Who are dissatisfied with guessing if their current travel choices are
the greenest
Our product is a chrome extension
That provides a carbon score for the different modes of
transportation for your trip.
Unlike Commute Greener
Our product doesn’t require downloading anything new and extends
off of Google maps.
3. Testing Summary
User 1 User 2 User 3 User 4 User 5 Avg
Importance Satisfaction Imp Sat Imp Sat Imp Sat Imp Sat Avg Imp Avg Sat
Different
Modes of
Transportation
5 3 4 4 5 3.5 5 4 4 3 4.6 3.5
Chrome
Extension
Platform
3 3 3.5 3 3 4 3.5 2.5 4 3.5 3.4 3.2
Ease of Use 4.5 3.5 5 4 4.5 3 4 4 3 4.5 4.2 3.8
4. Testing Summary cont.
“I really like the idea behind CarbonFree, I just don’t really understand the
actual carbon scores”
“I like it because it is very important to keep our planet cleaner”
“Nice to have this feature. I would just like it to have a nicer user interface”
“I’d like to see the numbers for all the modes displayed together rather than
one by one”
5. Shortcomings and Solutions
● Find features users really like and will use
● Move to cross-platform application
● Add option to see more information behind each
carbon score
● Explain factors that go into each score (e.g. food,
gas, etc.)
● Make extension off of Google maps page
● Use information from maps to simplify extension
interface
