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Economics 160
Microeconomic Principles
Review
Department of Economics
College of Business and Economics
California State University-Northridge
Professor Kenny Ng
Administrative Notes






Articles for exam.
 Online class articles available now.
 Live class articles will become available by the end of this week.
Online Class:
 Online students should also pay attention to the quizzes that have been given after the
midterm especially Quiz 5 Parts A and B.
Live class.
 Pay attention to the CSUN enrollment example from the notes.
 The Online Class Final will be made available on the MoodleCourse Outline after their exam
is finished.
Production Possibilities Frontier

 Individuals, groups, countries, and societies can enrich themselves collectively and
individually by specializing in the production of goods in which they have a comparative
advantage and exchanging in the market for goods in which they have a comparative
disadvantage (specialization and exchange).
 No coercion is necessary to make individuals, groups, countries, and societies specialize
and exchange because it is in their self interest to do so.
 The policy or system which increases wealth is therefore to do nothing. This is policy is
also referred to as a free markets policy, capitalism, letting the market operate, etc.
 In fact, any interference in voluntary exchange will reduce collective and individual
wealth by limiting the extent to which comparative advantage is exploited.
 If comparative advantage exists enrichment is possible through specialization and
exchange. The amount of enrichment, both individual and collective, is proportional to the
degree of comparative advantage.
 The more different two parties to a voluntary exchange, the greater the benefits from
exchange.
A Second Example of the Benefits of Specialization
According to Comparative Advantage and Exchange.
Original Example




Consider a second example.
Compute opportunity cost in the second example.
 Can you characterize the change in
Opportunity costs?
 The difference in opportunity costs has
widened, i.e. the farmer and rancher are more
different.
TheSuppose the farmergreater in theproductive
difference in OC is and rancher

second example compared in the original example.
resources, i.e. labor as to the first
What
example. will happen to collective welfare?
 What has happened to the individual and collective
For gains from 1/8th vs. 8 to 1/8th. exchange?
Meat: 2 to specialization and
For Potatoes: 1 to 8slide. th to 8.
 See next vs. 1/8

Hours Needed to Make 1
pound of

Amount Produced in 40 hrs

Meat

Potatoes

Meat

Potatoes

Farmer

20 hrs./lb

10 hrs./lb

2 lbs.

4 lbs.

Rancher

1 hr./lb.

8 hrs./lb

40 lbs.

5lbs.

Second Example
Hours Needed to Make 1
pound of

Amount Produced in 40 hrs

Potatoes

Meat

Potatoes

Farmer

In the second example to Rancher and the
Farmer are “More Different”.

Meat
40 hrs./lb

5 hrs./lb

1 lbs.

8 lbs.

Rancher

1 hr./lb.

8 hrs./lb

40 lbs.

5lbs.

Opportunity Costs
Original Example

Second Example

Meat

Potatoes

Meat

Potatoes

Farmer

2

1/2

8

1/8

Rancher

1/8

8

1/8

8
The Effect of Specialization According to Comparative
Advantage and Exchange: Second Example
Farmer sells 3 lbs. of potatoes for 3 lbs. of meat.
The Outcome Without
Trade
What they Produce
and Consume

Farmer

Rancher

What They
Trade
Get 3 lbs. of Meat
for 1 lb. of
Potatoes

The Gains From Trade

What They Consume

3 lbs. of Meat
3 lbs. of Meat

The Increase in
Consumption
2 lbs. Meat
2 ½ lbs. Meat

Point
A*

A to A*

Point B

4 lbs. Potatoes
8 lbs. Potatoes

Get 3 lbs. of Meat
for 3 lb. of
Potatoes

3 lbs. of Potatoes
5 lbs. of Potatoes

1 lbs. Potatoes
1 lbs. Potatoes

24 lbs. Meat 24
lbs. Meat

Point A

20 lbs. meat
20 lbs. meat
2 ½ lbs.
potatoes
2 ½ lbs.
potatoes

What They
Produce

O lbs. meat O
lbs. meat

1 lb. meat
½ lb. meat

2 lbs.
potatoes
4 lbs.
potatoes

The Outcome With Trade

Give 3 lbs. of Meat
for 1 lb. of
Potatoes

21 lbs. of Meat
21 lbs. of Meat

1 lb. Meat
1 lb. Meat

Give 3 lbs. of Meat
for 3 lb. of
Potatoes

3 lbs. of Potatoes
5 lbs. of Potatoes

2 lbs. Potatoes
2 lbs. Potatoes

Second Example in Blue.

Point
B*

B to B*
½ lb. of Potatoes
2 1/2 lb. of
Potatoes
Review of Supply and Demand Concepts
 Movement to equilibrium occurs as a result of suppliers and demanders
pursuing their own self interest, e.g. will occur without outside interference.
 Movement to equilibrium causes suppliers and demanders to enrich
themselves individually and collectively, i.e. the operation of the market
enriches.
 Price at which exchange occurs divides the potential gain from trade
between buyers and seller so that both parties are left better off after
moving to equilibrium than before.
 Changes in price act as signals to the market. For the market to operate,
prices must be allowed to fluctuate freely in response to market forces.
The Effects of Crop Failure in Africa (1)
The world food market starts in equilibrium with a world price of P1.
The crop failure causes the African food supply to fall.
The decrease in the African food supply creates a situation of excess demand at the price P1. As the market moves to a new short
term equilibrium the price will rise to P2.
There is now a difference in the food prices in Africa vs. the Rest of the World and an opportunity for profit exists by reallocation
food from the Rest of the World to Africa.

Rest of World

Price

Africa

Price
Supply

P1

Supply

P2

Demand

0

Quantity

Demand

0

Quantity
The Effects of Crop Failure in Africa (2)
Owners of food in the Rest of the World will ship food to Africa because it is their own self-interest to do so.
As the food is reallocated to Africa, Rest of the World’s food supply falls and Africa’s food supply increases.
Food will continue to be reallocated until it is no longer in the food owners interest to do so, i.e. the price of food in Africa and the Rest the
World has equalized at P3.
If the food supply in the Rest of the World is large relative to the Africa, there will be a small increase in food prices in the Rest of the World
and a large drop in Africa.

Rest of World

Price

Africa

Price
Supply

P3 P

Supply

P2

1

Demand

0

Quantity

Demand

0

Quantity
The Effects of Crop Failure in Africa (3)
If governments and international aid organizations “do nothing” market forces will prevent mass starvation by reallocating the
existing supply of food from low valued use in the Rest of the World to high valued use in Africa.
This reallocation of food which alleviates the famine will only occur if the price of food is allowed to move in response to market
forces.

Rest of World

Price

Africa

Price
Supply

P3 P

Supply

P2

1

Demand

0

Quantity

Demand

0

Quantity
Effects of Violating the Do-Nothing Policy (1)




Any regulation or interference in the normal operation of the market can be thought as an action that
prevents the market from moving to equilibrium.
In previous slides, we discussed the real world forces that move the market to equilibrium (excess supply
and demand, desire to engage in trade which makes one better off, etc.).
 Any interference in the movement to equilibrium can be thought of as an attempt to prevent people
from engaging in a behavior that they want to engage in or in engaging in behavior that will make the
person, in his own mind, better off or richer.
 When government tries to prevent people from engaging in behavior that they believe will make
them better off, people will resist.
 The regulation will set off a process of resistance, increasing regulation/enforcement, more
resistance, more regulation, etc.
 It may be impossible or extremely costly for the government to effectively impose regulation and
the result of regulation or interference in the normal operation may not be what was originally
intended.
 Regulation will also force people to rely on non-price measures to allocate scarce supplies of the
good.
 The type of non-price rationing that will be used depends on the particulars of the good and the
details of the regulation scheme.
CSUN Enrollment Policy
Price

Why is the supply curve vertical?

Supply

If the price were not regulated how
would the market allocated the scarce
supply of course?

Controlled Price

Shortage

Demand
0

Quantity
CSUN Enrollment Policy
P




Supply


CSUN Course Enrollment.
The goal of CSUN enrollment policy
is to allocate the scarce supply of
classes according to non-price
criteria.
 Number of classes fixed by the
physical plant and number of
professors.
Is the allocation of classes “better”
or just different under a non-price
allocation system?
 Instead of allocating courses
according to their value to the
student, the courses are
allocated according to other
criteria.
 Number of units
completed.
Is the allocation of classes the one
intended by CSUN administrators?
 Gaming the system.
 First time freshman.
 Graduating seniors.
 Orientation Aides.

Controlled Price
Shortage
1

Demand
Q
20K


Review
Change in the World:
1. Price.
2. Price of Related Goods
3.Income
4. Other

Elasticities tell us how much and in
which direction will demand change?
1. Price Elasticity-Elastic or Inelastic
2. Cross Price Elasticity-Complements or
Substitutes
3. Income Elasticity-Normal or Inferior
4. Other

Price Elasticity of Demand

Cross Price Elasticity

Income Elasticity

d

=

% Q
% P

Percent Change in Quantity of Good 1
Percent Change in Price of Good 2

Percent Change in Quantity
Percent Change in Income
Start off in Long Run Equilibrium
Constant or Increasing Cost Industry?

Change in the world: Newspaper article or other source.
1. Change in Demand (normal/inferior, complements/substitutes).
• Change in income, change in the price of a related good, change in preferences.
2. Change in the price of inputs.
• Increased wages, higher interest rates, higher fuel costs, higher insurance, etc.
3. Change in technology.
4. Other
Unit cost curves: Will a firm’s unit cost curves shift up or
down?
At the current price, will existing firms produce more or less

Short Run Supply: Shift to the right or left
Where is the new short run equilibrium?
At the new price will existing firms be losing money,
making money breaking even.

Long Run Changes: What effect will entry and exit of firms
cause to the short run supply curve, output, and price. Is
this an Increasing or Constant Cost Industry

Demand: Shift to the right or left.
1. Where is the new short run Equilibrium?
2. What is the new price?

Short Run Changes: at the new price how will existing
firms adjust output?
Apply 3-Part Output Rule, i.e. shutdown decision and short
run output decision

Long Run Changes: What effect will entry and exit of firms
cause to the short run supply curve, output, and price. Is this
an Increasing or Constant Cost Industry?
Demand Side Changes.
The left hand graph shows the unit cost curves for a single firm producing the good. An industry is composed of many
firms with identical cost curves all producing the same good.

Initial Condition: Long Run Equilibrium

The Short Run Market Supply curve shows the amount produced by the existing firms as price varies. The Long Run
supply curve shows how the amount produces as price varies when the effects of entry and exit to the industry are
included.

Market
Representative Firm

$/unit

MC

Price

ATC

S 100 firms
A

P1

Long-run
supply

P1
D1

0

Quantity
(firm)

0

Q1

Quantity
(market)
$/unit
Firm 1

MC

ATC

P1

0
$/unit

Quantity
(firm)

Firm 2

MC

3-Firm Industry
(alternative setup)
Market

Price

S 100 firms

ATC
A

P1

Long-run
supply

P1

D1
Quantity
(firm)

0
$/unit
Firm 3

MC

ATC

P1

0

Quantity
(firm)

0

Q1

Quantity
(market)
Short-Run Response to an increase in Demand
The increase in demand (D1 to D2)
causes the price in to increase.

At current output levels (Q1-industry, q1-firm) the
existing firms are producing where P >MC.
Therefore, they can increase profits by increasing

Market

Firm
output.
$/unit

Price
MC

ATC

B

S 100 firms

A

P1

Long-run
supply

P1

D2
D1

0

q1

Quantity

The increase in output by existing firms causes 0
a
(firm)
movement along the short run supply curve (S1) from A
to B.

Q1

Quantity
(market)
Short-Run Response to an increase in Demand
Since all existing firms are increasing output,
industry output increases from Q1 to Q2.

Market

Firm
$/unit

Price
MC

P2

P1

0

ATC

B
P2

Existing firms choose their output P1
level by setting price equal to MC.
Since the price has risen, the
quantity at which P=MC is now
higher.
Therefore, existing firms increase 0
Quantity
output. (firm)

S 100 firms

A

Long-run
supply

D2
D1

Q1

Q2

Quantity
(market)
Short-Run Response to an increase in Demand
In the short run, the existing firms will earn a profit.

Market

Firm
$/unit

Price
Profit

MC

ATC

B

P2

P2

P1

S 100 firms

P1

A

Long-run
supply

D2
D1

0

Quantity
(firm)

0

Q1

Q2

Quantity
(market)
Increase in Demand in the Long Run
 Over time, the short-run supply curve shifts as
profits encourage new firms to enter the market.
 Price falls as new firms enter the market
 In the new long-run equilibrium profits return to
zero and price returns to minimum average total
cost.
 The market has more firms to satisfy the greater
demand.
At price P2, existing firms are earning a profit.
Entrepreneurs see the profit earned by existing firms and open new firms (enter
the industry).

Long-Run Response

Market

Firm
Price

Price
Profit

MC

ATC

B

P2

P2

P1

S100 firms

P1

A

Long-run
supply

D2
D1

0

Quantity
(firm)

0

Q1

Q2

Quantity
(market)
As new firms enter, the amount of the good produced at each price by the
existing firms (new and old) has increased.
This is depicted as a shift in the short run supply curve from S1 to S2.

Long-Run Response
Market

Firm
Price

Price
Profit

MC

ATC

B

P2

P2

P1

S100firms
S150 firms
Long-run
supply
D2
D1

Q2

Quantity
(market)

P1

0

Quantity
(firm)

0

A

Q1
Long-Run Response
As the new firms begin producing, the price falls from P2 to P1.

Market

Firm
$/unit

Price
MC

ATC

B
P2

P1

0

S100firms
S150 firms
Long-run
supply
D2
D1

Q2

Quantity
(market)

A

P1

Quantity
(firm)

0

Q1
Increase in Demand in the Short and
Long Run
New firms will continue to enter the industry, increasing the quantity produced,
shifting the short run supply curve outward, and driving down the price until
potential entrants no longer anticipate earning a profit after entering the industry.

Market

Firm
$/unit

Price
MC

ATC

B

S100firms
S150 firms
C
Long-run
supply
D2
D1

Q2

Q3

A

P1

0

P1

Quantity
(firm)

0

Q1

Quantity
(market)
An Increasing Cost Industry-Oil Industry

$/unit

MCSaudia Arabia

P1=$30
Profit

ATCSaudia Arabia
P1=$10

Profit

Price is above
ATC so SA
makes a profit
at P-$10

In 1930, oil was only produced in the Middle East, the demand for oil was
not that great, and the price of oil was low—P1. At P1 it was profitable to
produce oil in Saudi Arabia and other parts of the Middle East but not in
other parts of the world.
As the 20th century progressed, the demand for oil increased. There was a
short term increase in Middle Eastern oil production and in the long run (point
B), the high price of oil led to the discovery of higher cost deposits in other
parts of the world.
Will the entry of new firms, i.e. the discovery of new oil deposits outside
the Middle East, eliminate the oil profits of Saudi Arabia?

Quantity
(firm)

$/unit
MCrest of world

At P-$30, the price is above min
ATC so the Rest of the World
P
produces oil.

ATCrest of world
B

A
P2=$30

AVCrest of world
D1970

A

P1=$10

0

SMiddle East
SME + rest of world
LRS

P1

q1

Quantity
(firm)

Price is below
min AVC so
Rest of World
does no
produce at P$10

D1930
0

Q1

Quantity
(market)
Decrease in Demand
See solution to Quiz 5A.
Supply Side Changes.
Changes in input prices
Changes in Technology.
Start off by shifting unit cost curves.
Winners and losers.
Analyzing the effect of a decrease in the price of labor
1.
2.
3.
4.

Will the likely new contract increase of decrease the cost of production?
Will unit costs at any output level increase or decrease?
At any given price will existing firms produce more or less?
What effect will this have on the short run supply curve?
After the decrease in the price of labor, the unit costs of production are lower at
each level of output. At every price each firm will produce more (at P1 the firm will
increase output from q1 to q2).

The increase in output at each price by existing firms causes
the short run supply curve to shift right, lowering price to P2

L

$/unit

Price

MC
S100 firms
P1

ATC

A

A

Long-run
supply

P1
AVC

P2

S100 firms

D1
0

q1

q2

Quantity
(firm)

0

Q1

Quantity
(market)
Who benefits and loses from a reduction in the cost of labor.
Consumers are better off because the price of the good has fallen.
In the short run, firms are better off because their costs fall and they earn a profit.
In the long run, if the existing firms are earning a profit because of lower costs, new firms will enter shifting the short run supply curve to the
right, increasing output, and further lowering price.
If this were a constant cost industry, the reduction in the cost of labor would cause the long run supply curve to shift down.
In the Long Run, consumers are the sole beneficiary of the drop in the price of labor.
The reduced unit costs of production mean that at any given price the existing firms will produce more, shifting the short run supply curve
outward. Even at the new lower price, the existing firms will earn a profit in the short run.
In the long run, new firms will continue entering shifting the SR supply curve farther to the right, increasing supply, and reducing price until
the existing firms are just breaking even with their lower costs.

$/unit

Price
MC
S100 firms

P1

ATC

A

A

S150 firms
Long-run
supply

P1
AVC

P2
P3
0

S100 firms

D1
q1

q2

Quantity
(firm)

0

Q1

Quantity
(market)
Who benefits from an improvement in technology?
An improvement in technology is any change which allows a firm to produce more output with the same inputs.
A degredation in technology is any change which means a firm to produces less output with the same inputs.
The reduced unit costs of production mean that at any given price the
existing firms will produce more, shifting the short runs supply curve
The improvement in technology allows the firm to produce more
outward. Even at the new lower price, the existing firms will earn a profit
output with the same inputs.
in the short run.
Because the firm is producing more output with fewer inputs, and
the price of inputs hasn’t changed, the unit costs of producing will
In the long run, new firms will continue entering shifting the SR supply
fall.
curve farther to the right, increasing supply, and reducing price until the
existing firms are just breaking even with their lower costs.
In the SR, firms and consumers benefit from the improvement in
technology. In the LR just consumers benefit.

$/unit

Price

MC
S1
ATC

A
P1

A

S2
S3

Long-run
supply

P1
AVC
D1

Quantity
q1
(firm)
If this were a constant cost industry, the technological change
would shift the long run supply curve down.
0

0

Q1

Quantity
(market)

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Economics 160 lecture_8_review-_fall_2012

  • 1. Economics 160 Microeconomic Principles Review Department of Economics College of Business and Economics California State University-Northridge Professor Kenny Ng
  • 2. Administrative Notes    Articles for exam.  Online class articles available now.  Live class articles will become available by the end of this week. Online Class:  Online students should also pay attention to the quizzes that have been given after the midterm especially Quiz 5 Parts A and B. Live class.  Pay attention to the CSUN enrollment example from the notes.  The Online Class Final will be made available on the MoodleCourse Outline after their exam is finished.
  • 3. Production Possibilities Frontier  Individuals, groups, countries, and societies can enrich themselves collectively and individually by specializing in the production of goods in which they have a comparative advantage and exchanging in the market for goods in which they have a comparative disadvantage (specialization and exchange).  No coercion is necessary to make individuals, groups, countries, and societies specialize and exchange because it is in their self interest to do so.  The policy or system which increases wealth is therefore to do nothing. This is policy is also referred to as a free markets policy, capitalism, letting the market operate, etc.  In fact, any interference in voluntary exchange will reduce collective and individual wealth by limiting the extent to which comparative advantage is exploited.  If comparative advantage exists enrichment is possible through specialization and exchange. The amount of enrichment, both individual and collective, is proportional to the degree of comparative advantage.  The more different two parties to a voluntary exchange, the greater the benefits from exchange.
  • 4. A Second Example of the Benefits of Specialization According to Comparative Advantage and Exchange. Original Example   Consider a second example. Compute opportunity cost in the second example.  Can you characterize the change in Opportunity costs?  The difference in opportunity costs has widened, i.e. the farmer and rancher are more different. TheSuppose the farmergreater in theproductive difference in OC is and rancher  second example compared in the original example. resources, i.e. labor as to the first What example. will happen to collective welfare?  What has happened to the individual and collective For gains from 1/8th vs. 8 to 1/8th. exchange? Meat: 2 to specialization and For Potatoes: 1 to 8slide. th to 8.  See next vs. 1/8 Hours Needed to Make 1 pound of Amount Produced in 40 hrs Meat Potatoes Meat Potatoes Farmer 20 hrs./lb 10 hrs./lb 2 lbs. 4 lbs. Rancher 1 hr./lb. 8 hrs./lb 40 lbs. 5lbs. Second Example Hours Needed to Make 1 pound of Amount Produced in 40 hrs Potatoes Meat Potatoes Farmer In the second example to Rancher and the Farmer are “More Different”. Meat 40 hrs./lb 5 hrs./lb 1 lbs. 8 lbs. Rancher 1 hr./lb. 8 hrs./lb 40 lbs. 5lbs. Opportunity Costs Original Example Second Example Meat Potatoes Meat Potatoes Farmer 2 1/2 8 1/8 Rancher 1/8 8 1/8 8
  • 5. The Effect of Specialization According to Comparative Advantage and Exchange: Second Example Farmer sells 3 lbs. of potatoes for 3 lbs. of meat. The Outcome Without Trade What they Produce and Consume Farmer Rancher What They Trade Get 3 lbs. of Meat for 1 lb. of Potatoes The Gains From Trade What They Consume 3 lbs. of Meat 3 lbs. of Meat The Increase in Consumption 2 lbs. Meat 2 ½ lbs. Meat Point A* A to A* Point B 4 lbs. Potatoes 8 lbs. Potatoes Get 3 lbs. of Meat for 3 lb. of Potatoes 3 lbs. of Potatoes 5 lbs. of Potatoes 1 lbs. Potatoes 1 lbs. Potatoes 24 lbs. Meat 24 lbs. Meat Point A 20 lbs. meat 20 lbs. meat 2 ½ lbs. potatoes 2 ½ lbs. potatoes What They Produce O lbs. meat O lbs. meat 1 lb. meat ½ lb. meat 2 lbs. potatoes 4 lbs. potatoes The Outcome With Trade Give 3 lbs. of Meat for 1 lb. of Potatoes 21 lbs. of Meat 21 lbs. of Meat 1 lb. Meat 1 lb. Meat Give 3 lbs. of Meat for 3 lb. of Potatoes 3 lbs. of Potatoes 5 lbs. of Potatoes 2 lbs. Potatoes 2 lbs. Potatoes Second Example in Blue. Point B* B to B* ½ lb. of Potatoes 2 1/2 lb. of Potatoes
  • 6. Review of Supply and Demand Concepts  Movement to equilibrium occurs as a result of suppliers and demanders pursuing their own self interest, e.g. will occur without outside interference.  Movement to equilibrium causes suppliers and demanders to enrich themselves individually and collectively, i.e. the operation of the market enriches.  Price at which exchange occurs divides the potential gain from trade between buyers and seller so that both parties are left better off after moving to equilibrium than before.  Changes in price act as signals to the market. For the market to operate, prices must be allowed to fluctuate freely in response to market forces.
  • 7. The Effects of Crop Failure in Africa (1) The world food market starts in equilibrium with a world price of P1. The crop failure causes the African food supply to fall. The decrease in the African food supply creates a situation of excess demand at the price P1. As the market moves to a new short term equilibrium the price will rise to P2. There is now a difference in the food prices in Africa vs. the Rest of the World and an opportunity for profit exists by reallocation food from the Rest of the World to Africa. Rest of World Price Africa Price Supply P1 Supply P2 Demand 0 Quantity Demand 0 Quantity
  • 8. The Effects of Crop Failure in Africa (2) Owners of food in the Rest of the World will ship food to Africa because it is their own self-interest to do so. As the food is reallocated to Africa, Rest of the World’s food supply falls and Africa’s food supply increases. Food will continue to be reallocated until it is no longer in the food owners interest to do so, i.e. the price of food in Africa and the Rest the World has equalized at P3. If the food supply in the Rest of the World is large relative to the Africa, there will be a small increase in food prices in the Rest of the World and a large drop in Africa. Rest of World Price Africa Price Supply P3 P Supply P2 1 Demand 0 Quantity Demand 0 Quantity
  • 9. The Effects of Crop Failure in Africa (3) If governments and international aid organizations “do nothing” market forces will prevent mass starvation by reallocating the existing supply of food from low valued use in the Rest of the World to high valued use in Africa. This reallocation of food which alleviates the famine will only occur if the price of food is allowed to move in response to market forces. Rest of World Price Africa Price Supply P3 P Supply P2 1 Demand 0 Quantity Demand 0 Quantity
  • 10. Effects of Violating the Do-Nothing Policy (1)   Any regulation or interference in the normal operation of the market can be thought as an action that prevents the market from moving to equilibrium. In previous slides, we discussed the real world forces that move the market to equilibrium (excess supply and demand, desire to engage in trade which makes one better off, etc.).  Any interference in the movement to equilibrium can be thought of as an attempt to prevent people from engaging in a behavior that they want to engage in or in engaging in behavior that will make the person, in his own mind, better off or richer.  When government tries to prevent people from engaging in behavior that they believe will make them better off, people will resist.  The regulation will set off a process of resistance, increasing regulation/enforcement, more resistance, more regulation, etc.  It may be impossible or extremely costly for the government to effectively impose regulation and the result of regulation or interference in the normal operation may not be what was originally intended.  Regulation will also force people to rely on non-price measures to allocate scarce supplies of the good.  The type of non-price rationing that will be used depends on the particulars of the good and the details of the regulation scheme.
  • 11. CSUN Enrollment Policy Price Why is the supply curve vertical? Supply If the price were not regulated how would the market allocated the scarce supply of course? Controlled Price Shortage Demand 0 Quantity
  • 12. CSUN Enrollment Policy P   Supply  CSUN Course Enrollment. The goal of CSUN enrollment policy is to allocate the scarce supply of classes according to non-price criteria.  Number of classes fixed by the physical plant and number of professors. Is the allocation of classes “better” or just different under a non-price allocation system?  Instead of allocating courses according to their value to the student, the courses are allocated according to other criteria.  Number of units completed. Is the allocation of classes the one intended by CSUN administrators?  Gaming the system.  First time freshman.  Graduating seniors.  Orientation Aides. Controlled Price Shortage 1 Demand Q 20K 
  • 13. Review Change in the World: 1. Price. 2. Price of Related Goods 3.Income 4. Other Elasticities tell us how much and in which direction will demand change? 1. Price Elasticity-Elastic or Inelastic 2. Cross Price Elasticity-Complements or Substitutes 3. Income Elasticity-Normal or Inferior 4. Other Price Elasticity of Demand Cross Price Elasticity Income Elasticity d = % Q % P Percent Change in Quantity of Good 1 Percent Change in Price of Good 2 Percent Change in Quantity Percent Change in Income
  • 14. Start off in Long Run Equilibrium Constant or Increasing Cost Industry? Change in the world: Newspaper article or other source. 1. Change in Demand (normal/inferior, complements/substitutes). • Change in income, change in the price of a related good, change in preferences. 2. Change in the price of inputs. • Increased wages, higher interest rates, higher fuel costs, higher insurance, etc. 3. Change in technology. 4. Other Unit cost curves: Will a firm’s unit cost curves shift up or down? At the current price, will existing firms produce more or less Short Run Supply: Shift to the right or left Where is the new short run equilibrium? At the new price will existing firms be losing money, making money breaking even. Long Run Changes: What effect will entry and exit of firms cause to the short run supply curve, output, and price. Is this an Increasing or Constant Cost Industry Demand: Shift to the right or left. 1. Where is the new short run Equilibrium? 2. What is the new price? Short Run Changes: at the new price how will existing firms adjust output? Apply 3-Part Output Rule, i.e. shutdown decision and short run output decision Long Run Changes: What effect will entry and exit of firms cause to the short run supply curve, output, and price. Is this an Increasing or Constant Cost Industry?
  • 16. The left hand graph shows the unit cost curves for a single firm producing the good. An industry is composed of many firms with identical cost curves all producing the same good. Initial Condition: Long Run Equilibrium The Short Run Market Supply curve shows the amount produced by the existing firms as price varies. The Long Run supply curve shows how the amount produces as price varies when the effects of entry and exit to the industry are included. Market Representative Firm $/unit MC Price ATC S 100 firms A P1 Long-run supply P1 D1 0 Quantity (firm) 0 Q1 Quantity (market)
  • 17. $/unit Firm 1 MC ATC P1 0 $/unit Quantity (firm) Firm 2 MC 3-Firm Industry (alternative setup) Market Price S 100 firms ATC A P1 Long-run supply P1 D1 Quantity (firm) 0 $/unit Firm 3 MC ATC P1 0 Quantity (firm) 0 Q1 Quantity (market)
  • 18. Short-Run Response to an increase in Demand The increase in demand (D1 to D2) causes the price in to increase. At current output levels (Q1-industry, q1-firm) the existing firms are producing where P >MC. Therefore, they can increase profits by increasing Market Firm output. $/unit Price MC ATC B S 100 firms A P1 Long-run supply P1 D2 D1 0 q1 Quantity The increase in output by existing firms causes 0 a (firm) movement along the short run supply curve (S1) from A to B. Q1 Quantity (market)
  • 19. Short-Run Response to an increase in Demand Since all existing firms are increasing output, industry output increases from Q1 to Q2. Market Firm $/unit Price MC P2 P1 0 ATC B P2 Existing firms choose their output P1 level by setting price equal to MC. Since the price has risen, the quantity at which P=MC is now higher. Therefore, existing firms increase 0 Quantity output. (firm) S 100 firms A Long-run supply D2 D1 Q1 Q2 Quantity (market)
  • 20. Short-Run Response to an increase in Demand In the short run, the existing firms will earn a profit. Market Firm $/unit Price Profit MC ATC B P2 P2 P1 S 100 firms P1 A Long-run supply D2 D1 0 Quantity (firm) 0 Q1 Q2 Quantity (market)
  • 21. Increase in Demand in the Long Run  Over time, the short-run supply curve shifts as profits encourage new firms to enter the market.  Price falls as new firms enter the market  In the new long-run equilibrium profits return to zero and price returns to minimum average total cost.  The market has more firms to satisfy the greater demand.
  • 22. At price P2, existing firms are earning a profit. Entrepreneurs see the profit earned by existing firms and open new firms (enter the industry). Long-Run Response Market Firm Price Price Profit MC ATC B P2 P2 P1 S100 firms P1 A Long-run supply D2 D1 0 Quantity (firm) 0 Q1 Q2 Quantity (market)
  • 23. As new firms enter, the amount of the good produced at each price by the existing firms (new and old) has increased. This is depicted as a shift in the short run supply curve from S1 to S2. Long-Run Response Market Firm Price Price Profit MC ATC B P2 P2 P1 S100firms S150 firms Long-run supply D2 D1 Q2 Quantity (market) P1 0 Quantity (firm) 0 A Q1
  • 24. Long-Run Response As the new firms begin producing, the price falls from P2 to P1. Market Firm $/unit Price MC ATC B P2 P1 0 S100firms S150 firms Long-run supply D2 D1 Q2 Quantity (market) A P1 Quantity (firm) 0 Q1
  • 25. Increase in Demand in the Short and Long Run New firms will continue to enter the industry, increasing the quantity produced, shifting the short run supply curve outward, and driving down the price until potential entrants no longer anticipate earning a profit after entering the industry. Market Firm $/unit Price MC ATC B S100firms S150 firms C Long-run supply D2 D1 Q2 Q3 A P1 0 P1 Quantity (firm) 0 Q1 Quantity (market)
  • 26. An Increasing Cost Industry-Oil Industry $/unit MCSaudia Arabia P1=$30 Profit ATCSaudia Arabia P1=$10 Profit Price is above ATC so SA makes a profit at P-$10 In 1930, oil was only produced in the Middle East, the demand for oil was not that great, and the price of oil was low—P1. At P1 it was profitable to produce oil in Saudi Arabia and other parts of the Middle East but not in other parts of the world. As the 20th century progressed, the demand for oil increased. There was a short term increase in Middle Eastern oil production and in the long run (point B), the high price of oil led to the discovery of higher cost deposits in other parts of the world. Will the entry of new firms, i.e. the discovery of new oil deposits outside the Middle East, eliminate the oil profits of Saudi Arabia? Quantity (firm) $/unit MCrest of world At P-$30, the price is above min ATC so the Rest of the World P produces oil. ATCrest of world B A P2=$30 AVCrest of world D1970 A P1=$10 0 SMiddle East SME + rest of world LRS P1 q1 Quantity (firm) Price is below min AVC so Rest of World does no produce at P$10 D1930 0 Q1 Quantity (market)
  • 27. Decrease in Demand See solution to Quiz 5A.
  • 28. Supply Side Changes. Changes in input prices Changes in Technology. Start off by shifting unit cost curves. Winners and losers.
  • 29. Analyzing the effect of a decrease in the price of labor 1. 2. 3. 4. Will the likely new contract increase of decrease the cost of production? Will unit costs at any output level increase or decrease? At any given price will existing firms produce more or less? What effect will this have on the short run supply curve? After the decrease in the price of labor, the unit costs of production are lower at each level of output. At every price each firm will produce more (at P1 the firm will increase output from q1 to q2). The increase in output at each price by existing firms causes the short run supply curve to shift right, lowering price to P2 L $/unit Price MC S100 firms P1 ATC A A Long-run supply P1 AVC P2 S100 firms D1 0 q1 q2 Quantity (firm) 0 Q1 Quantity (market)
  • 30. Who benefits and loses from a reduction in the cost of labor. Consumers are better off because the price of the good has fallen. In the short run, firms are better off because their costs fall and they earn a profit. In the long run, if the existing firms are earning a profit because of lower costs, new firms will enter shifting the short run supply curve to the right, increasing output, and further lowering price. If this were a constant cost industry, the reduction in the cost of labor would cause the long run supply curve to shift down. In the Long Run, consumers are the sole beneficiary of the drop in the price of labor. The reduced unit costs of production mean that at any given price the existing firms will produce more, shifting the short run supply curve outward. Even at the new lower price, the existing firms will earn a profit in the short run. In the long run, new firms will continue entering shifting the SR supply curve farther to the right, increasing supply, and reducing price until the existing firms are just breaking even with their lower costs. $/unit Price MC S100 firms P1 ATC A A S150 firms Long-run supply P1 AVC P2 P3 0 S100 firms D1 q1 q2 Quantity (firm) 0 Q1 Quantity (market)
  • 31. Who benefits from an improvement in technology? An improvement in technology is any change which allows a firm to produce more output with the same inputs. A degredation in technology is any change which means a firm to produces less output with the same inputs. The reduced unit costs of production mean that at any given price the existing firms will produce more, shifting the short runs supply curve The improvement in technology allows the firm to produce more outward. Even at the new lower price, the existing firms will earn a profit output with the same inputs. in the short run. Because the firm is producing more output with fewer inputs, and the price of inputs hasn’t changed, the unit costs of producing will In the long run, new firms will continue entering shifting the SR supply fall. curve farther to the right, increasing supply, and reducing price until the existing firms are just breaking even with their lower costs. In the SR, firms and consumers benefit from the improvement in technology. In the LR just consumers benefit. $/unit Price MC S1 ATC A P1 A S2 S3 Long-run supply P1 AVC D1 Quantity q1 (firm) If this were a constant cost industry, the technological change would shift the long run supply curve down. 0 0 Q1 Quantity (market)