Business Plan Overview of your business the size of the opportunity Business model Implementation plan Your goals Competitive landscape Funding objective Matrices being tracked

1. A plan for your business
Do it for yourself… not just for investors
What is a Business Plan?

2. Investors look for CAP
Clarity
Ability
Profitability – business case

3. Key decision making points for investors
Will this team deliver
Is the need /opportunity real
Is the market size large and can this venture scale
Is there a Sustainable Competitive Advantage
Are the assumptions practical

4. Team NameOne line business description:
e.g. “We are an online music release platform for artistes to well or share their
music’
City:
Stage: i.e. concept, post-pilot stage, growth stage
Contact Person:
E-mail id:
Mobile:

5. Overview of your business
Should answer the questions “Who will pay how much, to whom and for
what”
•What is your service/product/concept? i.e. what do you do? i.e. Concept
•Whom is this service targeted at? i.e. your customers/consumers? i.e
Who will pay
•What is the business model? I.e. how much will they pay and to whom
•What is the pain point you are addressing or what is the opportunity you
are targeting? i.e. the need/value proposition

6. Team
• Brief description of each team member with key points on
what he/she brings to the team [e.g. someone could lead
technology, someone could lead marketing, etc.]

7. Product / Service Differentiator
• Highlight the uniqueness of your offering i.e. why would your
users be excited about your offering?

8. What is the size of the opportunity
• Potential
• What markets are you addressing e.g. India, global, etc. – be
specific for the 18 – 24 months horizon

9. Business model e.g. how do you plan to make money?
How are you going to make money
e.g. Our business model is to charge customers Rs____ per month
for the service. Payment will be collected in advance for a quarter.
What price point and how does that translate into revenue

10. Implementation plan
How do you intend to implement this concept?
•Operations: procurement/supply chain/logistics/fulfillment, etc.
•Marketing: how will you get customers
•Org chart
•Mention your key assumptions, and highlight if different than
generally accepted numbers

11. Your goals
• In the next 3 – 6 months
• In the next 12 – 18 months or 24 months
• In the next 5 years
• Indicate when you become profitable
Current achievements / status:

12. Competitive landscape
• Who will you compete with? [current or in future]
• Why would someone choose you over them?
• Why do you have a chance to be a dominant player?

13. Funding objective
• How much do you need
• What do you need the
money for i.e. what will
you achieve with this
money, when do you see
profitability
Also mention any fund
raising history, if any

14. Matrices
being
tracked

15. Needs gaps
What areas do you need assistance on