The document outlines the process for developing a business plan, including defining the business concept, target customers, value proposition, team, revenue model, market opportunity, implementation plan, goals, competition, funding needs, and key metrics. An effective business plan clearly articulates what problem the business solves, how it will implement its solution and make money, and its ability to deliver on its goals. Investors look for clarity, ability to execute, and a viable plan to achieve profitability.

1. A document to that articulates
1)What you are going to do
2)How do you plan to do it
3)How will you make money from it
What is a Business Plan?
A plan for your business
Do it for yourself… not just for investors

2. What’s the process of working on a business
plan?
o Start with a ‘story’ - ‘See the film in your mind’
o Work out rough milestones and goals
o Think deeply of how you will implement it
o Work out the ‘structure’ of an excel sheet – with formulae
o Start working in the excel sheet – assumptions are critical
o Work on multiple ‘scenarios’
o Finally, articulate it into the ‘presentations’
It’s a little bit like planning a journey

3. Investors look for CAP
Clarity
Ability
Profitability – business case

4. Key decision making points for investors
Will this team deliver
Is the need /opportunity real
Is the market size large and can this venture scale
Is there a Sustainable Competitive Advantage
Are the assumptions practical

5. Startup Name
One line business description:
e.g. “We are an online music release platform for artistes to well or share
their music’
City:
Stage: i.e. concept, post-pilot stage, growth stage
Contact Person:
E-mail id:
Mobile:

6. Overview of your business
•What is your service/product/concept? i.e.
what do you do? i.e. Concept
•Whom is this service targeted at? i.e. your
customers/consumers? i.e Who will pay
•What is the pain point you are addressing or
what is the opportunity you are targeting? i.e.
the need/value proposition

7. Team
• Brief description of each team member
with key points on what he/she brings to
the team [e.g. someone could lead
technology, someone could lead
marketing, etc.]

8. Product / Service Differentiator
• Highlight the uniqueness of your offering
i.e. why would your users be excited
about your offering?

9. Business model e.g. how do you plan to make money?
Should answer the questions “Who will pay how much, to
whom and for what”
Types of business models
• Free for users – advertisers pay
• SAAS – pay only for service / rental
• Pay per use
• Pay up front
• Annual / periodic payments
• Pay in installments
• B2B2C

10. Business model e.g. how do you plan to make money?
Example of a business model
“We have a B2B2C model. We will charge parents Rs.250 per child per
month. This will be collected by the school from parents who subscribe
to our service and will be paid to us at the beginning of every quarter.
Students will be pre-registered but subscription is not compulsory and
parents can choose to opt out.
School will keep 20% of total revenues, which we will give them at the
end of the year on achieving a pre-agreed minimum revenue
commitment.”

11. What is the size of the opportunity
• Potential
• What markets are you addressing e.g.
India, global, etc. – be specific for the 18 –
24 months horizon

12. Implementation plan
How do you intend to implement this concept?
•Operations: procurement/supply chain/logistics/fulfillment, etc.
•Marketing Strategy: how will you reach your customers
•Sales strategy: How will you sell to those you reach
•Org chart: What team do you envisage to deliver this
•Mention your key assumptions, and highlight if different than generally
accepted numbers

13. Your goals
• In the next 3 – 6 months
• In the next 12 – 18 months or 24 months
• In the next 5 years
• Indicate when you become profitable
Current achievements / status:

14. Competitive landscape
• Who will you compete with? [current or in
future]
• Why would someone choose you over them?
• Why do you have a chance to be a dominant
player?

15. Funding objective
• How much do you
need
• What do you need
the money for i.e.
what will you
achieve with this
money, when do
you see profitability
Also mention any fund
raising history, if
any

16. Matrices
being
tracked
Sample.
Please use
your own
parameters.

17. Needs gaps
What areas do you need assistance on