1. Methodology:
Heuristics & Competitive Analysis
User Interviews & Personas
Chatbot Best Practices
Task:
Optimize UX of client’s chatbot and ideate potential features
Ideation workshop with client
Problem Statement:
I don’t know what Sora does.
Prototype & Usability Testing
Project 5 – Ask Sora Chatbot
2. Solution:
• New content and conversational flow
• Rebranding of Sora to create its personality
Key Lessons:
• Conversations still require ‘guardrails’ to guide users
• A chatbot needs to be task-driven and has a personality
• Importance of clarity and microcopy
Future Features:
• Integration of Facebook AI assistant M and payment function
• Campus promos based on geo-location
• Recommend content based on user’s preference data
• Brand collaboration
• Seasonal incentives
Project 5 – Ask Sora Chatbot (cont.)
4. Project 5 – Ask Sora Chatbot (cont.)
Squirrels are smart and quick on their feet.
Just as a squirrel sources and stores up nuts for itself,
Sora does the same for you- providing you nu(t)ggets
of information and entertainment. Sora also rewards
you for working hard.
