Enterprise design thinking with process of DT, trends and growth opportunities for Masters of Business students as audience

1. Design Thinking
Current Trends & Growth Opportunities
Lakshmi Sankaran, Bangalore
Presidency College , August 2023

2. Agenda
Introduction & Outcome – 5 min
Topic – Current Practices 20 min
Growth Opportunities – 20 min
Q&A – 15 min

3. Introduction & Outcome
Innovation
Desirability
Viability
Feasibility
 Thinking
 Desires
 Needs
Ex: INSTAGRAM REEL
Electric car charges
Streaming services in Christmas

4. Exercise 1 - Empathize
• What is in it for me?
• Why is this design thinking now?
• How can I ace this and that quickly?

5. Gartner Report Gartner Report

6. Future is present and the Roles
Innovat
ion
Graphic
Designer
Web
Designer
Brand
Identity
Designer
Interacti
on
Designer
Motion
Graphic
Designer
Digital
Brand
Manager
Social
Media
Designer
UI
Designer
Art
Director
 Desires to get Roles
Copyright 2023 AND Academy

7. Design Thinking in 90 Seconds
Design Thinking in 90 Seconds
(stop at 5:30):

8. How the learning works?
https://hbr.org/2018/09/why-design-thinking-works
■ Overview
■ Day out in wild
■ Workshops for 2 days
■ Coach on the job

9. Exercise 2
It is a 5-step process
 Empathize
 Define
 Ideate
 Protype
 Test
Design Thinking in 90 Seconds
(stop at 5:30):

10. Where
1. https://www.youtube.com/watch?v=qCFKlIBV_uI (from sap)
■ At SAP and its Partners, Design Thinking is changing the way developers build software.
2. Wallet Exercise
■ IDEO is a global design company. We believe a better future is for all of us to design.
3. REDESIGN THE SCHOOL LUNCH EXPERIENCE
■d.school @ Hasso Plattner Institute of Design

11. Skill Evolution
World Economic Forum Report 2023
1. Creative Thinking
2. Analytics Thinking
3. Technology
Workforce strategies
Barriers Talent
Skills outlook
Disruptions Re/up skill
Jobs outlook
Drivers
Macro trends Technology

12. Personal Growth
Focus on customer needs
Design and Business Management services (77%)
Slice learning as you slice a cake
bit sized courses, be in learning platforms
Develop the big picture
Strategy thinking. Be in policy making situations

13. Exercise 3 - Protype & Test
How might we re-design the ……. experience
…

14. Design Thinking - Summary
• Left Brain and Right brain thinking
• Next level innovation
• Solution for end users
• A valuable skill
• Collaborative activity

15. Posters or handouts
for personas

16. User Story Mapping & Design Thinking
See Good Practices for Great Products card deck:
/go/10thinks
■ Combine methods, e.g. use DT research methods such as
Contextual Interviews
■ Use complementary methods such as Effect Mapping to get best
results
■ Use artifacts of previous steps, e.g. Personas, Product Vision

17. Different kinds of projects

18. Example: USM & Design Thinking in a
standard development project
Suite ACI SCM – Supplier Network Collaboration (BUD)

19. Example: USM & Design Thinking in a
startup-like project
TIP Innovation Center / Marketing – SAP Sail Better:

20. Exercise & Next Steps
• Fill out the form
https://shorturl.at/cJOY4
Or
Long Link
Or
Scan the QR Code
• Wait for emails for
on the courses from IBM Digital Marathon
ace a course like Enterprise Design Thinking
Upload certificates/share in media
Attend a SEP 2023 job fair, (contact the speaker)

21. Q&A
What is in it for me?
■ Typically, you use Personas to derive your needs – that means, it
should depict the “to be” scenario from “as is”

22. Best practices

23. Thank you
Lakshmi Sankaran
https://www.linkedin.com/in/lakshmisankaran
+91 97398 23423

24. Post Session - Artifacts
Prototype and tested Product for the Customer/Speaker
Lakshmi by suppliers/developers/product managers
Akilesh & Nishant – MBA Students@Presidency)