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Social Media, It's not a revolution but a way of life


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Presented at NCCET by David Toth, on Social media and its impact on reaching the market who spends majority of their time in front of the computer.

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Social Media, It's not a revolution but a way of life

  1. 1. Social Media It’s not a revolution, But a way of life
  2. 3. Outline <ul><li>Let’s talk </li></ul><ul><li>What is SM </li></ul><ul><li>Why use it? </li></ul><ul><li>Some of the tools </li></ul><ul><li>Case Studies </li></ul>You can’t approach New Media with Old Thinking -John Jantsch, Duct Tape Marketing
  3. 4. Who is using social media?
  4. 5. Who knows what social media is
  5. 6. A vision of students today…
  6. 7. What is Social Media <ul><li>Social media is any tool that lets you SHARE information and NETWORK with others. </li></ul>
  7. 8. What is it about <ul><li>Social Media </li></ul><ul><ul><li>Context </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>LISTENING AND HEARING </li></ul></ul>The revolution will NOT be televised -Gil Scott Heron
  8. 9. Conversations <ul><li>Marketing socially is having a conversation through the internet, supported by web 2.0. </li></ul><ul><li>Conversations between: </li></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Colleagues </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>People </li></ul></ul>
  9. 10. How is it done <ul><li>Supported by Web 2.0 </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Video and photo sharing </li></ul></ul><ul><ul><li>Social bookmarks </li></ul></ul>
  10. 11. To get an idea… <ul><li>76% of users 18-24 see online content targeted to them </li></ul><ul><li>85% of college students have a laptop </li></ul><ul><li>65% have two email addresses </li></ul><ul><li>72% of college students check their email at LEAST once a day </li></ul><ul><li>42% of students use the internet to conect socially </li></ul><ul><li>37% forward emails or sites to friends </li></ul>
  11. 13. Reasons to use <ul><li>Cost effective </li></ul><ul><li>Time efficient </li></ul><ul><li>Measureable </li></ul><ul><li>User- generated </li></ul><ul><li>Huge ROI </li></ul><ul><li>YOUR MARKET IS THERE </li></ul><ul><li>Point of differentiation </li></ul>
  12. 14. Ways to measure <ul><li>Tell a friend </li></ul><ul><li>Sign up </li></ul><ul><li>Downloads </li></ul><ul><li>Watch a video </li></ul><ul><li>Google Analytics </li></ul>
  13. 15. Develop a strategy
  14. 16. Web 2.0 Arsenal <ul><li>Get in front of your customers </li></ul><ul><ul><li>The goal is not to control the conversation </li></ul></ul><ul><ul><li>It’s a dialouge, not monologue </li></ul></ul><ul><ul><li>Messages are not conversations </li></ul></ul><ul><li>Improve efficiency internally </li></ul><ul><ul><li>Cost and time </li></ul></ul><ul><ul><li>Sales and relationship management </li></ul></ul>
  15. 17.
  16. 18. Facebook Stats <ul><li>More than 110 million active users </li></ul><ul><li>Over 55,000 regional, work-related, collegiate and high school networks </li></ul><ul><li>85% market share of 4-year universities </li></ul><ul><li>More than 30 million photos uploaded daily </li></ul><ul><li>140 new applications added daily </li></ul><ul><li>Over 95% of facebook users utilize a facebook App </li></ul>
  17. 19. Profile
  18. 20. Page
  19. 21. Facebook Ads
  20. 23.
  21. 24. eMarketing conference
  22. 25.
  23. 27. NCCET Group
  24. 28. LinkedIn Numbers
  25. 29.
  26. 30. YouTube Channel
  27. 32.
  28. 35.
  29. 38.
  30. 39.
  31. 41. Intelliworks
  32. 43.
  33. 44. Case studies <ul><li>Webinar - 10/23 </li></ul><ul><li>eMarketing Newsletter </li></ul><ul><li>eMarketing for Educators 1/28/08 </li></ul><ul><li>David Toth – (216) 360-8107 </li></ul><ul><li>[email_address] </li></ul>