Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0


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Presentation at the National Conference on Health Communications, Media and Marketing, 2009.

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  • Goal not to increase skills… but to increase awareness of the technologies and increase the staff’s self-efficacy to use the technology.
  • Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

    1. 1. Coaching | Creativity | Commitment<br />t r a i n i n g t h e w o r k f o r c e f o r p u b l i c h e a l t h 2 . 0<br /> Alison Grodzinski, MLIS, Prevention Research Center of Michigan, University of Michigan<br />Gillian Mayman MLS, Health Sciences Libraries , University of Michigan<br />
    2. 2. To develop best practicesfor integrating Web 2.0technologies into the work of local public health departments in order to improve the communication and informationsharing within the department, between partner organizations, and to the populations that they serve.<br />
    3. 3. Health Sciences Libraries<br />Prevention Research Center<br />Local Health Departments<br />National Network of Libraries, Greater Midwest Region.<br />
    4. 4.
    5. 5. n e e d s a s s e s s m e n t<br />
    6. 6. Needs Assessment<br />Focus Groups<br />Genesee County Health Department<br />Decision to not include all staff in training<br />Interested more in projects and less in training<br />Great need to manage internal communications<br />Ambivalence over use of social networking sites<br />Monroe County Health Department<br />Concern over time and staffing<br />Need to protect privacy of staff and community members<br />IT issues<br />Strong support from Health Officer<br />
    7. 7. Survey<br />How are staff members at each health department currently using Web 2.0 technologies, both at work and in their personal lives?<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11. Blogs<br />39.9% read blogs at least once a month<br />50% read blogs for professional purposes<br />5.2% comment on blogs monthly or weekly<br />
    12. 12.
    13. 13.
    14. 14. Do you create and upload resources to a web site that allows you to share photos, videos, or slide presentations for professional or personal purposes?<br />
    15. 15.
    16. 16. “My kids haven't had time to teach me.”<br /> <br />“Have better ways to spend my time”<br />“I do not believe the County wants us to use this web site”<br />“I think it is somewhat for young people, with nothing better to do”<br />“Not good example for my children”<br />
    17. 17.
    18. 18.
    19. 19.
    20. 20. Have you ever…<br />
    21. 21. t r a i n i n g<br />
    22. 22. Training Goals<br />Use<br />Awareness<br />Self-efficacy<br />
    23. 23. c a s e s t u d y # 1<br />Meeting with managers<br />2 hour training and brainstorming<br />Projects identified<br />Multiple meetings regarding intranet<br />Big reveal at all staff meeting<br />5 Things and evaluation survey<br />Small training sessions<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27. c a s e s t u d y # 2<br />Meeting with managers<br />Training for Marketing and Tech Teams<br />IT issues resolved<br />Training for Environmental Health Services<br />Training for Tech Team<br />Staffing and budget issues<br />
    28. 28.
    29. 29. keys 2 success<br />
    30. 30. coaching, creativity <br />& commitment<br />
    31. 31. coaching<br />Start discussions<br />Provide assurance <br />Provide feedback and encouragement<br />Experiential learning<br />
    32. 32. creativity<br />Recognize the potential<br />Understand the details<br />Identify the audience<br />Create engaging information<br />Include a strong marketing component<br />Project-based training<br />
    33. 33. Commitment<br />Staff time<br />Information technology policies<br />Public communications policies<br />Buy in from administrators and managers<br />
    34. 34. 23 things<br />
    35. 35. Questions<br />
    36. 36. This project is supported under a subcontract, NO1-LM-6-3503, CFDA 93.879, between the Board of Trustees of the University of Illinois and the University of Michigan. <br />