FK Evaluation to question 3

1. EVALUATION #3
''What kind of media institution
might distribute your media
product and why?''
FATEH KHALED 8703

2. POSSIBLE OUTCOMES
After completing the opening title sequence and thinking of
which media institution might distribute my media
product and why, the options available have become
quite clear. As my opening title sequence is an
independent British film and of low budget, I think Vertigo
Films or Film 4 would be ideal institution to distribute my
media product.

3. VERTIGO FILMS
The reason why I believe Vertigo Films would be an ideal
distributer for my opening title sequence is because
Vertigo Films are ‘championing new talent’ which has
been their key motive. I believe that our opening title
sequence showcases the talent as it stands out and
creates a great sense of storyline. Furthermore the
company distributes a wide range of genres which
suggests that a thriller genre could be as success as they
are may not be as frequent.

4. FILM 4
The other alternative company that could be an ideal
distributor is Film 4, the reason why I believe Film 4
would be an ideal distributer for my opening title
sequence is because similarly Film 4 are trying to
develop new British talent and to be a leader of
innovation in the British film industry. Furthermore they
are known for distributing films for growth in comparison
to Warner Brothers and other big distribution companies
who distribute for the gross revenue.

5. PROMOTION
After doing some research about promotion it has become
apparent that our media film could be successful. For
example Streetdance 3D which was distributed by Vertigo
Films has been successful and has been nominated for
‘best achievement in production’.
Film 4 is a cross media convergence, this means that it
belongs to the sister network Channel 4. Therefore if Film
4 decides to distribute our film; it can be advertised via
channel 4’s break advertisements.

6. PROMOTION CONTINUED
Another way of being promoted is promotion via internet and
social networking sites. Nowadays the majority of people are
on sites such as Facebook and Twitter.
Therefore the film can be promoted via these sites, this could
generate a lot of interest and create a ‘trend’ creating demand
for people to watch the film.
For example, the Facebook Page for ‘The Amazing Spider-Man’
has generated over 7 million ‘likes’, they update regular status’
in order to tease the audience and build the adrenaline.

7. PROMOTION CONTINUED
As well as Facebook, there is a Twitter page for ‘The Amazing
Spider-Man’ which has over 150,000 followers, the moderator
of the account again teases the fans and also asks regular
questions such as ‘What are you looking forward most about
Amazing Spider-Man 2?’, this is a form of feedback so the film
developers know what the audience are most excited about.

8. PROMOTION CONTINUED
As well as Facebook and Twitter, YouTube is also a very effective
way of promoting films, there are over millions of users on
YouTube and the website gets visited around 200 Billion times
a day.
Many films are promoted on the YouTube homepage across the
banner at the top (pictured below), it automatically plays the
video which can instantly gain an audience’s attention, this can
create a large chain of audience and also it could potentially
interest other distributors who could expand the budget.

9. YOUTUBE ADVERTISEMENTS
‘Book Tickets’ this can create
more revenue as the audience
can instantly buy tickets to watch
the film.
‘Share Video’ you can also share the
trailer instantly with the click of a
button onto social networking sites
such as Google+, Facebook and
Twitter
You can also click on ‘Apps’
or ‘Games’ which diverts
you to an online playable
game
As you can see the advertisement from 300: Rise of an Empire, there are
various types of social media, this is a form of synergy (more specifically a
tie in) where synergy products are released together which have been
produced by other companies which are related to the film. In this case,
the film, the app which is available on iPhone and Android and the online
games.

10. SCREENSHOTS FROM THE YOUTUBE ADVERTISEMENT

11. CONCLUSION
Overall I believe that my film has definitely got the potential
to be distributed by film companies; more specifically
independent British film companies.
As our thriller contains a lot of fast paced action it will
immediately gain the attention of many viewers on social
networking sites. This new media enables audience’s
thoughts to be tracked just by entering the film name
‘vindicate‘, by doing so this in itself will help increase
viewing figures as it will pass on from one person to
another.

12. CONCLUSION CONTINUED
Furthermore if our film was to be promoted even further we
could create a website for it and see demographic trends
and views of the trailer to see how much potential it has
to be successful.
For example the filmmakers of ‘RoboCop’ (2014) created a
website called ‘OmniCorp’ based on the film and teased
different robots from the film before its release, this
generated excitement and ‘hype’ from the audience; Just
by this the developers can track demographic trends.