2. Who We Are?
Leaf Medium makes it easy to open an online store, get
customers and get paid.
Our mission is to help people have the best looking and
most optimal websites on the block.
Our long term vision is to become the leading, one-stop
shop in providing everything that a small to medium-sized
business needs to succeed globally.

3. Problem - It’s Hard to Build
a Website
It’s hard to get started.
You need intimate knowledge of how the web works to
have a successful website.
You can hire a developer but it is expensive.
There are so many obsolete tools out that are hard to use
and doesn’t ful ll clients’ needs.

4. Our Fix - Make it Simple
Our product is so easy to use that even a child can create a
store in a matter of minutes.
We took the Apple approach. Our design is clean, sexy, and
straightforward.
Our clients know exactly what is going on with their
business and how to get more customers.
We make it easy to get online and get paid.

5. Get analytics
Insert block into pages
Edit multiple websites Edit di erent pages Switch themes
Aa
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colors
Apps Bar
Instant noti cations See who’s online

6. Pick from free and premium themes
THEMES sort by lter by categories search
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by Author
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by Author
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by Author
Aa Name of Theme
by Author
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CLOSE
TITLE

7. E-commerce is Huge
Global sales in 2011 are about $1 trillion and is to grow to
$1.4 trillion in 2015 growing at 19% anually.
An average online shopper spends $128 per transaction.
In the US alone, there are about 200 million online
shoppers and make up sales of $279 billion.
This number is to grow exponentially as there are almost 1
billion users on Facebook and hundreds of millions of
smartphones and tablets are being sold since the release of
the rst iPhone.

8. Show Me the Money $$$
Monthly subscription of $30 per month.
Transaction fee of 3.5% for credit card and ACH
processing.
Advertising revenue from Website Directory.
10% of all revenue from 3rd party developers in our Apps
Shop.

9. The Secret Sauce
Tech + Killer Team + Simple Design + Viral Integrations = $$$
Our no-fail, automated, and scalable hosting backups and add
new servers by itself based on servers load. We can scale in nitely
on planet Earth.
Our seasoned engineering team have worked on some of the
largest projects known to mankind.
Our sales team pratically wrote the book on sales.
Strategic partnerships with key industry leaders in China.
And nally, we have balls. Lots of it.

10. Competitors
Web Publishing
Squarespace Series A $38.5M
Wix
Webs Accquired by VistaPrint for $120M
E-commerce
Shopify Series B $22M
Volusion Over $2B in transactions
Intuit
Yahoo

11. Our Competitors are Obsolete
and Broken
Intuit product doesn’t even work Same goes for Volusion.
and hasn’t been updated since 1998.
Yahoo is outdated and their interface
makes no sense.
Images don’t load. Slow website. Ugly design.
Can’t signup. Obvious bugs
everywhere.
Our competitors don’t help you scale. During
Black Friday, Best Buy and Walmart got caught
with their pants down when their site failed due
to high tra c and bad inventory management.

12. Marketing
No-spam email.
Take full use of social network and public online forums.
Built in social media sharing in product. Have users work
for free for us.
Monthly contests with awesome prizes.
Media outreach.
Guerrilla tactics in areas of high foot/car tra c such as
tourist spots, conferences and etc.

13. Team
William Tran - Founder and engineer
Aaron Landis - Sales, Finance, operations, and recruitment
Ben Lew - Sales and community outreach

14. Financing
Currently bootstrapped and is already breaking even.
Seeking $300K - $1M Seed funding
Use of Proceeds
$200-500K: hire 2-3 engineers, marketing team, and
customer support
$100-500K: marketing campaigns and user accquisitions
Goals and Roadmap
25K clients by the end of 2012 = $1M in revenue per month
Penetrate the Chinese and Indian market before 2012
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