Arbeitsalltag im Produktmanagement
bewältigen mit Hilfe des
Open Product Management Workflow ™
Frank Lemser
Open Product M...
Kostenfreie Bücher - Download
Ausführliche Informationen erhalten Sie in unseren
kostenfreien Büchern für Produktmanager, ...
Mr. Richfield
Roy Earl
Starring
Ich habe eine tolle Idee
für das Produkt welche
die Kunden bestimmt
gut finden.
Wäre es nicht
cool wenn …
Das ist die Zukunft der Technik.
Die Kunden finden die Technik
bestimmt ganz Super.
Eines Tages …
Also wir haben uns
gedacht Kunden
mögen das.
Wir denken, dass
wird sicherlich ein
tolles Produkt.
Wie viele Kunden
haben das Problem?
Mist.
Schon wieder.
Ja also äääähh …
#?

#!
Potential?
Marktgröße?
Segmente?
Strategie?
Positionierung?
Entwicklungszeit?
Profit?
Keine Ahnung
Großer
Mist.
Mmmppfff… #...
WO SIND IHRE
FAKTEN ?!?
Ausbildung
vs.
Produktmanager
Open Product Management Workflow™ A market-driven step by step model
for developing and managing
innovative technology pro...
Open Product Management Workflow
TM
 Aus praktischer Erfahrung heraus entstanden
 Schritt für Schritt Anleitung für Prod...
Open Product Management Workflow™
STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
Open Product Management Workflow™
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
...
Open Product Management Workflow™
INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD ...
INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE
Strategisch Takt...
Innovation
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product
Roadmaps
Positi...
Ich habe eine tolle Idee
für das Produkt welche
die Kunden bestimmt
gut finden.
Innovation für wen und was?
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Produc...
Strategie & Positionierung
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product...
Anforderungen, Zeit & Kosten
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Sales to
Buying Process
Supp...
Interview & Identifizieren
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product...
Adrian Slywotsky
„The Art of Profitability“
Du wirst mehr lernen bei einem
Treffen mit einem echten Kunden mit
dem du eine...
Interview & Identifizieren
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product...
Nutzer & Käufer …
Typische Vorgehensweise
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product
Ro...
Welches Eine? Welche Wenigen?
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Prod...
Hilfe bei Entscheidungen
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product
R...
Zeit die man in Strategie
investiert, reduziert die
verschwendete Zeit für Taktik.
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product
Roadmaps
Positioning
Sales...
Leiter virtueller Teams
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strategy
Product
Ro...
Erfahrene Produktmanager wissen, dass
sie kein Produkt managen, sondern dass
eine sehr wichtige Aufgabe der
Produktmanager...
Sprich die Sprache deiner Zielgruppe
Time and
Costs
User Persona
Work Package
Definition
Use Scenario
Communication
Strate...
Das Großartige an faktenbasierten
Entscheidungen ist, dass sie die
Hierarchie überstimmen.
Jeff Bezos – CEO Amazon Inc.
So...
Wir haben
30 Interviews
geführt und
28 Kunden haben
das Problem …
Das klingt
interessant
erzählen sie
mir mehr
darüber.
Cool! 
Es
klappt.
Kostenfreie Bücher - Download
Ausführliche Informationen erhalten Sie in unseren
kostenfreien Büchern für Produktmanager, ...
Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ - ProductCamp 2014 Nürnberg.
Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ - ProductCamp 2014 Nürnberg.
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Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ - ProductCamp 2014 Nürnberg.

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Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ - ProductCamp 2014 Nürnberg. Wo entstehen die Probleme der Produktmanager? Kann man diese durch eine methodische Arbeitsweise im Produktmanagement lösen?
Am Beispiele Roadmap wir gezeigt, dass es wichtig ist für jede Zielgruppe wie Management, Kunden und andere Teams zu verstehen und spezielle Lösungen (Roadmaps) zu liefern.

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  • © 2013 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2013 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2009-2014 proProduktmanagement GbR
  • © 2013 proProduktmanagement GbR
  • Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ - ProductCamp 2014 Nürnberg.

    1. 1. Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ Frank Lemser Open Product Management WorkflowTM - Community Gründer & Ausbilder proProduktmanagement www.pro-produktmanagement.de
    2. 2. Kostenfreie Bücher - Download Ausführliche Informationen erhalten Sie in unseren kostenfreien Büchern für Produktmanager, die Sie hier herunterladen können: http://www.pro-produktmanagement.de/produktmanagement-buecher.html Kostenfrei verfügbare Titel: „Strategisches Produktmanagement“ „Technisches Produktmanagement“ „Erfolgreiches Go-to-Market“
    3. 3. Mr. Richfield
    4. 4. Roy Earl Starring
    5. 5. Ich habe eine tolle Idee für das Produkt welche die Kunden bestimmt gut finden.
    6. 6. Wäre es nicht cool wenn …
    7. 7. Das ist die Zukunft der Technik. Die Kunden finden die Technik bestimmt ganz Super.
    8. 8. Eines Tages …
    9. 9. Also wir haben uns gedacht Kunden mögen das. Wir denken, dass wird sicherlich ein tolles Produkt.
    10. 10. Wie viele Kunden haben das Problem?
    11. 11. Mist. Schon wieder. Ja also äääähh … #?  #!
    12. 12. Potential? Marktgröße? Segmente? Strategie? Positionierung? Entwicklungszeit? Profit?
    13. 13. Keine Ahnung Großer Mist. Mmmppfff… #...
    14. 14. WO SIND IHRE FAKTEN ?!?
    15. 15. Ausbildung vs. Produktmanager
    16. 16. Open Product Management Workflow™ A market-driven step by step model for developing and managing innovative technology products Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    17. 17. Open Product Management Workflow TM  Aus praktischer Erfahrung heraus entstanden  Schritt für Schritt Anleitung für Produktmanager  Entwickelt und veröffentlicht von Frank Lemser  Open Source, d.h. jedermann darf kostenlos nutzen & mitarbeiten  Lizenz auf http://open-pmw.org
    18. 18. Open Product Management Workflow™ STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    19. 19. Open Product Management Workflow™ Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem
    20. 20. Open Product Management Workflow™ INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE MEASUREOPTIMIZEMEASUREMEASURE & OPTIMIZEMEASUREOPTIMIZE Product Lifecycle
    21. 21. INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE Strategisch Taktisch STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    22. 22. Innovation Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    23. 23. Ich habe eine tolle Idee für das Produkt welche die Kunden bestimmt gut finden.
    24. 24. Innovation für wen und was? Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    25. 25. Strategie & Positionierung Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader INTERVIEW IDENTIFY ANALYZE CHECK STRAREGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    26. 26. Anforderungen, Zeit & Kosten Time and Costs User Persona Work Package Definition Use Scenario Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Requirements Rating Go-To-Market Team Approval Review Meetings Prototype Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    27. 27. Interview & Identifizieren Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    28. 28. Adrian Slywotsky „The Art of Profitability“ Du wirst mehr lernen bei einem Treffen mit einem echten Kunden mit dem du eine Stunde verbringst, als das was du lernen kannst von fünfzig Studien oder Analysten-Reports.
    29. 29. Interview & Identifizieren Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem Buyer Persona Analysis INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET Buyer Persona Analysis User Persona Use Scenario
    30. 30. Nutzer & Käufer …
    31. 31. Typische Vorgehensweise Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    32. 32. Welches Eine? Welche Wenigen? Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    33. 33. Hilfe bei Entscheidungen Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
    34. 34. Zeit die man in Strategie investiert, reduziert die verschwendete Zeit für Taktik.
    35. 35. Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGIE TECHNIK MARKETING
    36. 36. Leiter virtueller Teams Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET Technical Product Team Go-To-Market Team
    37. 37. Erfahrene Produktmanager wissen, dass sie kein Produkt managen, sondern dass eine sehr wichtige Aufgabe der Produktmanager darin besteht die virtuellen Produktteams zu formieren, zu informieren und zu managen.
    38. 38. Sprich die Sprache deiner Zielgruppe Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET Product Roadmaps
    39. 39. Das Großartige an faktenbasierten Entscheidungen ist, dass sie die Hierarchie überstimmen. Jeff Bezos – CEO Amazon Inc. Source: http://www.goodreads.com/quotes/794529-the-great-thing-about-fact-based-decisions-is-that-they-overrule
    40. 40. Wir haben 30 Interviews geführt und 28 Kunden haben das Problem …
    41. 41. Das klingt interessant erzählen sie mir mehr darüber.
    42. 42. Cool!  Es klappt.
    43. 43. Kostenfreie Bücher - Download Ausführliche Informationen erhalten Sie in unseren kostenfreien Büchern für Produktmanager, die Sie hier herunterladen können: http://www.pro-produktmanagement.de/produktmanagement-buecher.html Kostenfrei verfügbare Titel: „Strategisches Produktmanagement“ „Technisches Produktmanagement“ „Erfolgreiches Go-to-Market“

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