1. CV Skills Set Summary Willem S.A. Da Costa Gomez
Curaҫao, January 07
th
, 2016
Drs. Willem Simon Antonio Da Costa Gomez, MBA
Mr. Da Costa Gomez is a management consultant with expertise in the following areas: general
management topics, negotiations, interim management, change management, industrywide study &
strategy, corporate strategy, feasibility study & business planning, finance, financial model building, ICT
advisory, Internet business strategy, website development in Drupal and social media.
Mr. Da Costa Gomez holds a Bachelor in Mathematics & Physics from the University of Groningen and a
Master of Business Administration from the Rotterdam School of Management Erasmus University and
The Wharton School, University of Pennsylvania.
Overview of Datasoft Service Areas:
• The Conversation™
• Interim / Turnaround and Project Management
• Scan & Quick Scan: complete organization or department or function
• Business Advisory, Policy Development & Management Consulting
• Industry Studies, Strategy Development & Implementation
• Financial Modelling, Budgetting and Planning Cycle
• Feasibility Studies & Business Plan
• ICT Advisory and occasional programming in Microsoft Access
• Website and online application development in Drupal
• Facebook/Social Media, Internet Marketing & Search Engine Optimization (SEO)
Skills Set Highlights:
• Vision Development
The megapier in Otrobanda is the first result of vision development that was proposed in the
report “Curaçao Cruise Tourism Strategy”. The report laid the foundation for the re-development
& expansion of the cruise tourism industry in the early 1990’s, and the megapier in Otrobanda.
Other visionary projects include: the transformation of Dienst Informatie Verzorging (DIV) into ITS
NV (now Core NV) in the early nineties, the Caribseek portal, the initiation of the visionary
transformation of Stichting Studiefinanciering Curaçao and the reorganization of Amigoe Aruba.
I have the ability to develop visionary projects and energize people to participate into the vision
and implement it.
• Interim Management
On various occasions, I had the opportunity to lead, change and/or turnaround organizations,
both in the public and private sector. Examples include:
As interim-directors Roy Evers and I transformed Dienst Informatie Verzorging from a
government department into the commercial government owned company it is today: Core N.V.
During my brief period as interim-director of the Stichting Studiefinanciering Curaçao (SCC), I
engineered bridge financing for the organization, which resulted in NAf. 15 million loan from
Maduro & Curiel’s Bank NV. The focus of project was to transform SCC into a truely student
bank and to position SCC as an important factor in Curaçao’s human capital development.
As part of the management team of Amigoe, I was in charge of the finance department, the
Aruba & Bonaire operations, and the newspaper printing company owned by Amigoe.
I succeeded in making the printing process more efficient and reducing waste by introducing the
collection & analyzing of the printing process statistics, which resulted in signigicant cost
reductions. A cost price calculation model was developed in MS Excel for the printing press.
In Aruba, Amigoe had to let go of the director and I was appointed the director of Amigoe Aruba
N.V.. The main tasks were to reorganize Amigoe Aruba, re-position the newspaper, and search &
appoint a new director.

2. CV Skills Set Summary Willem S.A. Da Costa Gomez
Curaҫao, January 07
th
, 2016
• Financial Management & Modelling
One of the first large-scale financial models that I designed and built fron the ground up was in
1983 as intern at ALM: The Route Profitability Analysis System. The model made it possible to
calculate a P&L statement for each route together with the relevant airline indicators.
As chairman of the Financial Committee of the Board of Directors of UTS, I played an important
contributing role in the re-setup of the financial function and department. I participated and
guided four budgeting & finanial annual report cycles. We succeeded in implementing a
professional budgeting cycle that was improving each year and the budget was ready on time.
UTS grew from a company that was behind in producing annual financial reports to a company
where the annual reports were ready on time! I was also the chairman of the Financial
Committee of the Board of Directors of Aqualectra NV.
Beginning of 2007, I engineered the bridge financing of Stichting Studiefinanciering Curaçao
(SCC), which resulted in NAf. 15 million loan from Maduro & Curiel’s Bank NV.
In the course of 30 years I have written many feasibilty studies and business plans. One very
famous one is the ferry connection between Curaçao and Venezuela in the ninetees, which I
advised the group that the project was not feasible. Notwithstanding the advise a group started
the project only to close it down a few months later.
I have developed various business models in MS Excel. The two most recent ones are: a cost
calculation model for a printing press based direct-cost accounting and an integrated complete
financial model for the Caribseek 5-year business plan.
In the Caribseek financial model, a change in any parameter of the model will calculate the
consequences throughout the whole model, and produce new 5-year profit & loss statements &
balance sheets.
• ICT, Internet & Social Media
I am online since the early nineties when dail-up was the only access method to the World Wide
Web and IBM was the only ISP in Curaçao. On February 26th, 1998, I put the total solar eclipse
on the Internet in partnership with TeleCuraçao. The partnership also produced the first online
Tumba Festival ever.
In the nineties I developed the Internet Business Strategy as a framework to build traffic for
websites to attract potential new customers to your business.
In 1998 Mr. Da Costa Gomez launched Caribseek, the Worldwide Caribbean Portal. This year
the first ever Curaçao Carnival website (1999) was rebranded as Caribseek Carnivals to
repostion it as the Worldwide Caribbean Carnivals hub. Caribseek News and Caribseek News
Facebook are the leaders in Wordwide Caribbean news. Recently, he started the Facebook
group Caribseek Caribbean Tourism and Travel and he is also the co-administrator of various
other groups.
Recently, Mr. Da Costa Gomez has developed two unique approaches to online marketing,
namely: Deep Facebook Marketing™ and Top SEO™.
Deep Facebook Marketing™ or Facebook For Business was developed for marketing Caribseek
News Facebook to the Caribbean region and the World. DFM is an unique combination of
Facebook marketing tools with deep insight into how Facebook really works and years of online
experience by Mr. Da Costa Gomez.
Top SEO™ combines Classical Search Engine Optimization with Competitive Analyses and Key
Phrase Statistics in a powerful framework to show you how to optimize your complete website for
high ranking on search engines and drive more potential clients & customers to your business.