whole report

6/5/2015
Placement
Report
Anne-Clothilde Houbert
THE MAURITIUS COMMERCIAL BANK LTD

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Executive Summary
Working at the Mauritius Commercial bank was one of these experiences you wish
you could start again and again every day. Known as the best financial institution of
Mauritius, MCB Group kindly opened their arms to show me their secrets to success
for one month. For years and years, I’ve been asking myself how communications is
working there and how do they manage to always be on the most important events
of the island. Today I know.
According to the author Joep Cornelissen, the term of “corporate communications” is
the management function which offers a framework for effective coordination of all
internal and external communication with the overall purpose of maintaining
favorable reputations. (Cornelissen 2008) In fact communications at MCB Group is
often represented as being the “suggestion box” of the company. They represent and
promote the brand MCB throughout creative methods to appeal their clients.
Starting from a simple Public Relations unit and turning out to be a whole
Communications department, is the angle I want to take for my report. Analysing the
changes which happened 8 years ago, the real reason which caused this “boom” in
the Mauritian market. Throughout my twenty days of Internship, I had the chance to
interview Ryan Coopamah, the Head of Communications of MCB Group, who
contributed to those changes. Being the oldest bank of the island, Mr. Coopamah
explained to me why rejuvenating MCB was a must. They had to evolve each year
as competition was growing. They had to create the “style” MCB. Digital
communications have been their strength during these years since the biggest MCB
fraud case which happened to be the turning point of this company, the Lesage
Case.
Public Relations was no more the types of services the corporate needed to offer.
Due to this issue, the Mauritius Commercial Bank had to rebuild their relationships
with their locals. The communication strategic business unit was created on purpose.
Creating a new brand, a new vision, a new mission and new ways to regain the trust
of Mauritian People.
My experience at MCB Group was all about assisting to their daily activities and
participating in the new communication framework. As Mr. Coopamah said “Public

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Relations is different now, you have to be open-minded and multi-tasking. It is more
than just Public Relations.”
Figure 1 - MCB Logo

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Acknowledgement
The internship opportunity I had with MCB Group was a great chance of learning and
of professional development. Therefore, I consider myself as a very lucky student as
I was provided with an opportunity to be part of it. I am also grateful for having a
chance to meet so many wonderful people and professionals who led me through
this internship period.
Bearing in mind that I am using this opportunity to express my deepest gratitude and
special thanks to the Content Manager of the Communications SBU, Mr. Gilles
Martial who in spite of being extraordinarily busy with his duties, took his time to
hear, guide and keep me on the correct path to allow me carry out my project at their
esteemed organisation.
I perceive this opportunity as a big step in my career development. I will strive to use
the gained skills and knowledge in the best possible way, and I will continue to work
to improve myself in order to attain my desired career objectives. Hope to continue
working with all of you in the future,
Sincerely,
Anne-Clothilde Houbert

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Table of Content Page Numbers
Background Page 5
(i)Where do they operate? Page 5, 6
(ii)Vision and Mission Page 6, 7
(iii)Strategies for Growth Page 7
Analysis of the Industry Page 8
(i)Organisation Structure Page 9
(ii)Organisation Chart Page 10
(iii)Management Page 11
Competitor Analysis Page 12
(i)Barclays Banking Page 12
(ii)ABC Banking Corporation Page 12, 13
Challenges Page 13, 14
From Public Relations to
Communications
Page 14
The New Faces of Public Relations Page 14, 15
(i)Media SBU Page 15, 16, 17
(ii)Events SBU Page 17
(iii)Studio SBU Page 17
Communications Policies Page 18
Privacy and Confidentiality Page 18
Summary of Work Page 19
(i) Press Conference Organisations Page 19
(ii)Social Media Page 20
(iii)The Source Page 20, 21
(iv)I-Zone Page 21
Media Relations Page 21, 22
Recommendations Page 22, 23
Conclusion Page 23
References Page 24, 25
Appendices Page 26 - 40

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Background
Financial Institutions has not always been my cup of tea. At my early age, the
Journalism and Communications domain became the sector I was aspiring for as
future career prospects, even though, The Mauritius Commercial Bank was playing
an integral part of my childhood. In fact it is the oldest bank of Mauritius. First
Founded in 1838, it became the leading banking institution in the island. It has even
been listed in the Stock Exchange of Mauritius since 1989 and been the largest bank
quoted. (Mcbgroup.com 2015)
Besides contributing in the economic features of Mauritius, MCB Group relies on
various strategies to consolidate their domestic banking operations. Their role in the
society is to offer a wide range of financial services which includes: Retail, business,
corporate banking, factoring, leasing, global business, wealth management,
investments and services. (Mcbgroup.com 2015)
(i) Where do they operate?
MCB Group is represented in countries abroad namely: Madagascar, Seychelles,
Mozambique, and Maldives and throughout subsidiaries as Reunion Island, Mayotte,
Figure 2 - Localisation of MCB

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France and South Africa from associates and representative offices. (Mcbgroup.com
2015)
MCB Group started its progression in the 1990’s where some representative offices
opened in Paris and in Madagascar and after became the main shareholder of the
“Banque Française Commerciale Océan Indien” (BFCOI) which has affiliated
branches in Reunion Island, Seychelles and Mayotte where the head office is found
in Paris. (Mcbgroup.com 2015)
For a diversification of markets, MCB group have had a bigger vision which was the
expansion of non-banking financial services such as a range of Investor services
offered by the company’s Capital Markets Ltd and in addition proposing to customers
leasing and factory solutions. In addition, MCB Group is considered as the “Banks of
Banks” in Mauritius which directly positions the company as the number one of the
regional focal point to handle trade finance, payments, cards operations and other
services. (Mcbgroup.com 2015)
(ii) Vision, Mission and Values
Vision
MCB Group has one rule which is to make everything look or act possible to develop
customer loyalty. Every single request needs to be taken into consideration.
 Everyday, we will help make something happen (Mcbgroup.com 2015)
Aiming for a better structure, the missions of MCB Group is a priority.
Mission
 We will keep finding ways to meet the needs of our customers
 We will listen to them and help them achieve their goals

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 We will help people with ideas to be entrepreneurs
 We will be worthy of our shareholders’ confidence
 We will do what we can to make the world a better, greener place
 And we will never go away
(Mcbgroup.com 2015)
Core Values
 Integrity - Honest and trustworthy at all times
 Customer Care - Delivering unrivalled service
 Teamwork - Working together towards a common goal
 Innovation - Proactively seeking out new opportunities
 Knowledge - Believe in lifelong learning
 Excellence - Being the best we possibly can
(Mcbgroup.com 2015)
(iii) Strategies for Growth
 Consolidating our position on the local front
Refining our value proposition for our different customer segments through adapted
products and services.
 Growing our International footprint
Expanding our operations in presence and untapped markets, consolidating our
involvement with regional and international stakeholders and pursuing our “Bank of
banks” strategy.
 Bolstering our non-bank activities
By expanding our existing value proposition and by leveraging on the Group’s brand
franchise, referral and distribution capacity to promote non-bank financial products
and services.
(Mcbgroup.com 2015)

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Analysis of the Industry
The banking industry in Mauritius is a “booming” sector with new developments
available on the market. With 21 banks in the island, 6 locals and 10 foreign owned
subsidiaries, all licenced by the Bank of Mauritius which carry out banking business
locally and internationally. In fact, the banking sector proffers a wide range of
services such as for example, traditional banking facilities, payment services, fund
administration, custodial services or even trade financing services. (‘The Banking
Industry’ 2014)
Concerning MCB Group, since the beginning, it has been considered as the leading
bank of Mauritius. It was dedicated to help people with their ideas to become an
entrepreneur or to help businesses grow. MCB Group was the turning point of the
economic development in the country. Since the country's independence in 1968,
however, the Bank expanded its resources to more varied and diverse needs for the
country. MCB Group has thus been capital to ensure the take-off of a number of
sectors unfashionable or risky. (Mcbgroup.com 2015) “From tourism to textiles, local
manufacturing to Freeport activities, from information & communication technology
(ICT) to seafood, MCB has always been present to support bright ideas and turn
fledgling segments into pillars of the economy.” (Mcbgroup.com 2015) In 2013, MCB
Group has been named between the Top 200 of Banks in the Indian Ocean which
positioning itself as the Top 50 of banks which makes the pride of the country.
Figure 4 - Newspaper article on MCB

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(i) Organisation Structure
Figure 5 - Organisation Structure
Figure 6 - Type of advertising banners

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(ii) Organisation Chart
(iii) Organisation Chart
Figure 7 - Organisation Chart

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(iv) Management
Figure 8 - Management

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Competitive Advantage
A corporate’s image is an important factor which involves how a business wants to
be perceived but in a big company such as MCB Group, there are factors which
influence the corporate reputation and they are mostly external ones. These factors
include: political, economic, social, technological and competitive issues. (Malewar
2008) All of these shows how the management of a company sees the firm and how
actions are seemingly prepared to face such issues. Related to the mission
statement of a company, it helps to form a “corporate identity”. Research from Gray
and Balmer’s (1998) revealed that effective management is critical in differentiating
the corporate from competitors. Concerning MCB Group, the main competitors are
not far from each other in terms of geographical segmentation but even if a gap can
be analysed between the two other competitors labelled: Barclays Bank Ltd and ABC
Banking Corporation, those two have a market presence within the population and
can show as bank competitors. (M.T. Balmer and A. Greyser 2015)
(i) Barclays Bank Ltd
Implemented in 1919 in Mauritius, the Barclays Bank Ltd is a derived corporate of
the National Bank of South Africa. The latest expanded within years and imposed
itself as being in the Top 3 of banks in the island just behind MCB Group in the first
position and the State Bank Ltd in the second one. This corporate has 25 branches
across the island and a market share which is present in the island. The Barclays
Bank Ltd uses as communication method, visual footprints in the island events such
as recently the Barclays Football Premier League where they manage to sponsor
and cover entirely the event. The Barclays Ltd has a Public Relations department
which aims to deal with the press and others. (Barclays.com 2015)
(ii) ABC Banking Corporation
Previously known as the ABC Finance and Leasing Ltd, it recently changed its name
in April 2010. The ABC Banking Corporation is a new-born institution implemented in
1997 as a leasing company and today acts like a Retail, Corporate and International

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Banking Corporation. The corporate started operating as a whole commercial bank
which offers current accounts, savings account, term deposits, leasing, housing,
personal loans and others in December 2009. As communication tools, they have a
communication department which deals with the press, events as well.
(Abcbanking.mu 2015)
Challenges
“Trust” is one of the key factors which strengthens and holds a society together
because it allows individuals to rely on other individuals for other commitments.
“Trust between organisations depends greatly on the history of interactions...”
(DiPiazza and Eccles 2002) As a corporate such as MCB Group which is the number
one of banks in Mauritius, they need to make sure that they respect some rules such
as: Improving the employee recruitment and retention, offering a stronger share
price, gaining more confidence with investors, enhancing customer relationships and
loyalty, offering opportunities for partnering with others, increasing risk taking and
innovation and having a strong branding position on the market. (Oliver 2010)
Challenges which MCB Group faces on a daily basis is the new technology trends
which evolves constantly and which unfortunately cost a lot to any company in the
sake of outstanding competition or to appear as the latest trendy bank of the country.
As the oldest bank of Mauritius, it is important for the corporate to stand out of the
crowd and even more because they need to maintain a high standard regarding
customers, investors and competitors. Evolving with new technologies is a genius
way to make an institution look young so as to captivate any individual attention. This
is a challenge MCB Group has to deal with every day. (Fernandez 2004)
On the other hand, a little survey which I did during my internship was to ask clients
about the types of issues they actually dealing with the company; seven customers
on ten replied that the customer care service was an issue. This is an example of
challenge MCB Group needs to face and work on. Customer care service forms part
the corporate’s mission and it is capital that they respect this particular point. (Moss
and De Santo 2002) They should train more staff to answer phone calls and should
improve in welcoming customers because it is a key factor which leads to success in

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any companies and businesses. This is an issue which would make the people turn
to a competitor for example.
From Public Relations to Communications
Throwback to 2003, where the biggest financial fraud of MCB happened: The
“Lesage Case” and the turning point as well. (‘The Mauritius Commercial Bank Ltd’
2004) At that time, Public Relations was the adopted strategy of the bank but this
incident created a crisis which exposed the company whose reputation got
damaged. This caused deregulation and a loss of employees’ confidence. (Malewar
2008) Besides when this issue happened, the internal culture started to erode. A
whole and new strategy had to be implemented to soothe the scandal. “Public
Relations was no more the solution” Ryan Coopamah, Head of Communications
says. After years of experience in the communications domain, Ryan Coopamah
was recruited by the corporate to alleviate this situation. This is where everything
began.
A new branding strategy was made, a new fresh logo to represent the bank, a whole
communication unit devoted to transform the old Public Relations strategy
department into something better, bigger and much more sophisticated. “Public
Relations is only a small practice in which we are engaged. “ He says.
During my 20 placement, I had the incredible chance to discover and to observe how
everything today is well-structured and organised. Everyone has specific jobs and
particular tasks to do to make the customers as well as employees feel safe and
secure. In fact what I retain from this working experience is, how a good corporate
reputation consolidates and enhance the relationship a company has with its
employees and clients and stakeholders.

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The New Faces of Public Relations
Meeting the Public Relations sector has been a real discovery throughout my years
of studies and practicing it is a completely different affair. Based on history, the role
of “public relations” as a practice has three major interpretations which are:
controlling publics, responding to publics and achieving mutually beneficial
relationships among all publics.” (Oliver 2010) At MCB Group, it’s of a completely
different frame because public relations has evolved within years. In fact, public
relations is only a small integrated part of their daily activities because today a whole
communication unit exist.
The Communication Strategic Business Unit (SBU) as they name it is divided into
three different sectors within the company namely the Media SBU, Events SBU and
Studio SBU. Big companies such as MCB Group organise themselves into divisions
to break the management into smaller cohesive parts. The company headquarters
still gives the divisions’ strategic direction. Strategic Business Units, or SBUs, are
organisationally complete and separate units that develop their own strategic
direction. They still report back to company headquarters but operate as
independent businesses organised according to their target markets. They are often
large enough to have their own internal organisational divisions.
The three branches have mainly the same objectives which is to make the brand
“MCB Group” visible to marketers and individuals but also to communicate to people
that they are the “Top One” bank of Mauritius and that they intend to stay in this
position for many years to come as well. My working experience in this specific
department was one of these practical knowledge you wish to start again every day
because they made me realise that the public relations world has changed, not only
in terms of practice, but in terms of communications methods. The most
sophisticated technologies are present to help to communicate a different message.
The visual impact of the corporate is in fact one of their strongest strategies
because, it is what really attracts the mass market. Even if the word, “public

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relations” is a weak term to describe their daily activities, still it is present everyday.
Press kits for example is something they work regularly on such as press releases to
invite journalists for all their new project concepts.
(i) Media SBU
The Media Strategic Business Unit is where I was assigned during my internship. My
observation analysis about this specific SBU was that it is the brain of the
communication unit. Everything is being discussed there namely strategies,
concepts, print materials, press releases, press visibility and everything related to
print.
The Media SBU is a team of six people each assigned with different tasks
communicated by emails in the morning by the Content Manager. The morning
rituals start with the two Communication support who go through newspapers and
magazines to search for the press visibility, essentially good or bad. Then, all
throughout the day, between meetings, press conferences, launch of new programs,
thinking about upcoming events and being busy all day, it is how it goes. Social
networks plays also an essential part in this unit because as a new form of
communication for businesses in general, it helps the corporate to create the “buzz”
for any events or competitions they are organising. A quick way to stay close to
customers as well. The corporate’s magazine called “The Source” which is released
each three months is also the responsibility of the Media SBU when it concerns
articles, interviews of the corporate personalities. I think this magazine is a brilliant
way of promoting and keeping the internal and external staff aware of what is going
on in the company particularly when working in a big corporate such as MCB Group.
Even though, this was a short working experience in-house this company, the staff of
the Media SBU encouraged and trained me to be more confident about my
communications skills. It could be basic tasks such as, answering a phone call,
talking to a journalist, replying to mails or even new techniques of writing; it helped
me to feel more at ease with people. Besides, this experience confirmed a real
passion to work in the PR and Communications industry.

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(ii) Events SBU
The Events unit at MCB Group is mainly about the planning, organisation and control
of events because it is a really imposing marketing tool which helps the business to
stand out of the crowd. Hosting events for a corporate is all about creating
awareness, building the brand, generating income and creating relationships. This is
mainly what this unit is responsible for. What I noticed in the Events SBU is that the
event plan is the most important piece of work because it enables the staff to choose
well their target audiences and define their objectives for upcoming events. These
events can be campaigns, sponsorships or visual marketing like for example
representing the corporate in a big international event like the Island Games 2015
happening in August; Organisation of press conferences is also one their duties. For
adrenaline free, the Events SBU is the place to be.
(iii) Studio SBU
Branding and Visual appearances is a key strategy in promoting any company
because it brings a recognition within the mass market. At MCB Group, the Studio
SBU has its importance. As a banking institution, the brand MCB sets apart from the
competition because in today’s global market, it is no longer competing on a local
stage but competes with the global economy. It is important for a corporate as MCB
to stand out from the dozens of similar organisations. The Studio SBU has as
responsibility to offer customers with more than just a logo or graphic element. They
want to offer a customer experience like a unique way of communicating with
customers throughout the logo, website, and social platforms experiences. From the
phone to the way people deal with the staff. It is an overwhelming way to think about
what the aspects involved in the brand. In other words, it is the way customers
perceive the MCB Group. A good branding doesn’t just happen, it’s a well thinking
and strategic plan.

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Communication Policies
At MCB Group, the policies are set out for the management of complaints which are
seen as naturally irrespective, to aim at better customer satisfaction and
advantageous client relationships for four reasons: Primarily, for a recognition and
protection of complainants’ rights, which comprises the right to comment and
complain. Secondly, to supply a well organised, fair and reachable mechanism to
solve out complaints. Thirdly, for a good analysis of complaints to enhance the
quality of products, services and communication. Last but not least, on the
assumption of information to consumers on the corporate complaints handling policy.
(Mcbgroup.com 2015)
(i) Privacy and Confidentiality
Privacy at MCB Group, disposes on how the corporate makes use and protects
information which is provided on the website. The company has the responsibility to
ensure that clients remains safe and that all the privacy documents and resources
are protected. In order to prevent unauthorised access or disclosure, the corporate
puts in place a suitable physical, electronic and managerial procedures as
precautions to secure any information they converge. (Bivins 1993) Besides, an
employee is formally engaged to keep all information confidential concerning any
business and affairs of the Employer which he shall obtain, receive in the course of

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its employment and service. In fact this duty of confidentiality shall survive
notwithstanding termination of Present Agreement. This particular agreement will be
governed by the Laws of the Republic of Mauritius and any disputes are submitted to
the jurisdiction of the Courts of the Republic of Mauritius. (Mcbgroup.com 2015)
Summary of Work
Throughout my 20 days apprenticeship in the Communications Strategic Business
Unit (SBU), I was fortunate to analyse, observe and learn how the communications
world effectively works in a banking environment. I participated in several Public
Relations practices such as some database management, media monitoring, events
participation, maintenance, social media contributions and press conferences event
preparations. MCB Group made my placement internship an exciting one rich in new
professional experiences. The staff of the Media SBU initiated me to several of their
daily routines duties firstly with the press reviews and visibility in newspapers. Each
articles where the corporate appeared had to be taken into consideration like for
example for events, sponsorships or even advertisements.
(i) Press Conferences Organisation
The preparation and organisation of press conferences has been an exciting part of
my internship because at MCB Group, the journalists’ presence within events is
important. All events which are organised needs to create the “buzz”. The first one in
which I attended was for “Make A Wish 2015”, which is an event sponsored by the
corporate. Each year since 2012, primary schools of Mauritius and Rodrigues
participate in this competition to win Rs 500, 000 to realise the wish of their choices
with the help of the Education Ministry. My involvement in this conference was to
take each journalists presence to be able to send the press kits for their articles.
Also, to make sure that each e-mail addresses and phone numbers were clearly
written on Excel sheets. All press kits needed to be correctly in envelopes as well to
be delivered rapidly. In this particular task, I was required to act quickly to be able to
manage both duties correctly. At the end, I was really impressed about my first press

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conference in-house this company. I met several journalists and I also had the
chance to meet the Education Minister of the country, Mrs. Leela Devi Dookun and
the Deputy Chief Executive of MCB, Jean-François Desvaux. The same tasks were
repeated throughout three other press conferences: The Dodo Trail 2015,
Tomorrow’s Hotel Conference and MCB Juice Launch.
(ii) Social Media
Social Platforms such as Facebook is a really big asset for a corporate such as MCB
because it is an advertising method which is quick and where you can target easily a
specific audience. Observing how the staff uses this platform has also been an
overwhelming way of learning. During my stay, the Media SBU staff created a movie
competition to attract web users to win the customers loyalty and at the same time
showing that even if MCB Group is the oldest bank of the country, they are trendy
and follow each and every news. The web users and followers could win cinema
tickets for the “Joker” movie which went out during these dates. I assisted the
Communication Specialist when it came to the process of choosing the winners and
then I was then assigned to call the winners for them to fetch the tickets. It was a real
challenging task for me because I was required to call those people in front of the all
staff and manager. Stressing situation but at the end, confidence is gained.
Figure 9 - Screenshot of facebook competition

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(iii) The Source
The Source is the official corporate magazine released every three months. The aim
of this magazine is to offer the staff and customers news and updates about
everything new happening within the company. The magazine requires the
collaboration of mainly the Media SBU and Studio SBU for the written parts and
design and visual part. With more than 20 editions, I was required to clearly assess
each one with the number of pages, articles, pictures it contained. In fact formed part
of the maintenance. This task required some patience and concentration because it
needed to be meticulously written and counted.
(iv) I-zone
I-zone is the employers website which is use to communicate important news and
reviews about everything happening within the company. For more than 3,000
employees articles has also to be made. As a big corporate, I-zone helps to stay
connected with everyone to enhance a better communication. Every events which
are happening needs to be communicated with everybody. During my stay there, the
OVEC student fair known as the “Overseas Education Centre” which happened in
March 2015 which gathered more than 40 universities were present for a student fair
hosted in the MCB locals. I was assigned to write two articles to inform the staff on
the upcoming event.
Media Relations
As the Internet emerged, media in corporate industries like at MCB Group have
faced a massive change in terms of communications. At the same time, social
platforms and other digital technologies changed the ways individuals and
corporations communicate and this includes communication to niche audiences
through alternative channels as Facebook and YouTube essentially at MCB. What I

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observed in the company was also a huge presence of media relations. As noted,
financial organisations have adopted social media strategies to be able to work
across platforms to maximise the impacts.
What is Media Relations? According to Jane Johnson, author of Media Relations
Strategies, it is the “ongoing facilitation and coordination of communications and
relationships between an individual, group or organisation and the media” which
forms a part of the Public Relations practices. (Johnson 2007) A strong working
relationship between the communications SBU staff and journalists has been created
to facilitate relations activities and functions. Besides, media relations in the banking
industry is essential to maintain an up-to-date in terms of distribution of media
releases, media alerts, media kits, media conferences, media distribution lists,
photographs, video and audio materials and updates on online organisational
materials like I-Zone mentioned above which all forms part of the job.
In the Communications SBU, I was able to observe, analyse and learn how during
media conferences for example, the Content Manager of the unit had to create
business relationships of journalists and the important personalities present. Also, I
was able to analyse the types of skills one should have to do what he was doing
because media relations requires special skills and a general knowledge, expertise
about the media and their practices and an understanding of global and local current
affairs.
Recommendations
My experience at MCB Group enabled me to understand how important,
corporations need to follow the trends when it concerns new technologies, social
platforms and visuals. I understood that today clients grant importance to everything
which concerns technologies. (Johnson 2007) The Communications SBU represents
the brand MCB Group, they distinctively need to stand out of the crowd and invent
the newest branding strategies to outstand competition.
As recommendations, I would suggest that the magazine “The Source” to be
released each months rather than three because it is an interesting and valuable

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piece of work which is still an opportunity to form professional relationships. Also,
extending the target audience of the magazine by making it accessible to more
clients and customers. Another way would be to make the magazine readable online,
an excellent method to make it portable through any portable devices anywhere.
During my stay, I analysed the way texts was written on brochures and I think as
recommendation, when targeting a young age market, using formal language is not
attractive. The brochures should be enough engaging and attractive to catch their
attention. Thus, writing formally is not the appropriate way to seduce this target
market. It should be written in a more friendly way to represent the audience like for
example the package 12/17.
Conclusion
This placement internship has been a gold opportunity to feed the passion I have for
the PR and Communication industry. I learnt the skills, the techniques, the gestures
and the appropriate attitude a communication person needs to have. From Public
Relations to Communications and media relations, I have seen the various issues
and flaws, this industry could have. Besides these 20 days have been memorable
and rich in new experiences, new-born friendships which in other words means, daily
cups of adrenaline. This is why communications people like this particular
environment. As my boss told me, “You have to be crazy enough to work in the
Communications field.”
Figure 11 - Last day Internship Figure 10 - The Team Media SBU

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'The Banking Industry'. 2014. http://www.mba.mu/banking_industry.php.

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'The Mauritius Commercial Bank Ltd'. 2004.
http://www.mcbgroup.com/en/media/1_tcm12-1967.pdf.

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Appendices
(i) Certificate of Service
(ii) “Make A Wish 2015” Press Release

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(iii) Samples of Blog Posts

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(iv) Overseas Education Centre Article
OVEC 2015
L’Overseas Education Centre a répondu une nouvelle fois à l’attente du publique avec ces 42 institutions
présentes ce week-end qui s’est tenu au cœur de la Mauritius Commercial Bank à Port-Louis. Les
étudiants et parents potentiels se sont déplacés en masse pour s’informer des perspectives d’études
possibles dans divers domaines au point de vue nationales et internationales en outre des destinations
telles que Le Canada, L’Australie, La Malaysie, L’Inde où de même les États Unis.
Cette foire éducative a offert des vastes choix aux étudiants dans tous les domaines, entre autres, sur la
médecine, le droit, l’informatique où même dans le domaine du tourisme très affluent en ce moment. La
MCB se dit une nouvelle fois recommencer dès l’an prochain.
Retrouvez les photos ci-dessous.
Figure 12 - Fraîchement diplômés de Cambridge, ses deux ex-collégiennes viennent s'informer.
Figure 13- Les représentants des universités internationales renseignant les futurs étudiants potentiels.

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Figure 14 - Parents s'informant des perspectives d'études pour leurs enfants.
Figure 16 - Les services financiers offerts aux étudiants présentés par la team.
Figure 15 - La team MCB a entière disposition.

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Figure 17- S'informer des campus universitaires possibles.
Figure 18 - MCB Juice pour les étudiants.

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Tomorrow’s Hotel conference
 La MCB est sponsor officiel de la première conference de presse internationale du Design and Trends
for Tropical Beach Hotels of the Indian Ocean
 300 délègues
 Une plateforme d’échange en commun le climat tropical et leurs sens unique de l’hospitalité
 Domaine de la sante, bien-être, sport, aventure, animation et excellence culinaire
 2 jours de conférences
Loop/News
La MCB sponsor officiel du Tomorrow’s Hotel Conference
Le Tomorrow’s Hotel présente sa première conférence internationale du «Design and Trends for
Tropical Beach Hotels of the Indian Ocean» le 26 au 28 Août prochain au Sugar Beach Hotel Resort
avec la MCB en sponsor officiel. Un totale de 300 délègues participeront à une plateforme d’échange
avec les plus grands professionnels du tourisme pour discuter des futurs et tendances actuels dans le
domaine de la santé, du bien-être, du sport, d’aventure, d’animation et d’expérience culinaire pour
deux jours exceptionnelles afin de faire face aux nouveaux défis du futur pour pouvoir mieux
répondre aux besoins des voyageurs.

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(vi) Gallery
Make A Wish 2015 Press Conference
Dodo Trail 2015 Press Conference
Figure 19 - Journalists assisting the press conference Figure 20 - Education Minister, Mrs. Leela Devi Dookun and
Deputy Chief Executive of MCB, Mr Jean-François Desvaux
Figure 21 - Presentation of Dodo Trail 2015 Figure 22 - Dodo trail 2015 Press Conference

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Tomorrow’s Hotel Press Conference
Figure 24- Press Conference set up Figure 23 - Representatives of Tomorrow's Hotel

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(vii) The Source

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