Short Message Service (SMS) is the facility to send & receive text messages to and from mobile telephones. SMS Marketing is a simple, fast and cost-effective way to promote businesses, services, and products by sending Shortcode/ Long code text message to presented customers, users and new leads.
2. INTRODUCTION
SMS Marketing, despite its popularity, is still an issue that
evokes mixed feelings among entrepreneurs and marketing
specialists. On the one hand, the short text message is a
well-known tool in marketing communication, while on the
other hand, even professional marketers are still wondering
how to get the most out of their actions in this
communication channel.
Mobile is a communication channel like no other.The
customer’s near-constant companion, it can unlock enormous
opportunities if you make it a focal point of your marketing
strategy. White Dwarf can help you leverage this cost-
effective channel for a wider reach and incremental success.
SMS
Marketing
3. Important Pointers
Make communication with customers faster1
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Get higher revenue in shorter time
Build customer trust and loyalty to a brand
Direct customers from offline to online or the reverse – using
online, to meet with clients in reality
Completing messages spread in other communication channels
Simplifying internal administration procedures
Creating value and competitive advantage
4. TARGET AUDIENCE BREAK UP
DemographicTargeting
Age, Location, Gender, Marital / Family Status
Income Level, Education Level, Occupation, Ethnic Background
PsychographicTargeting
Personality,Attitudes,Values, Interests, Lifestyles, Behavior
6. An average person looks at their phone
150 times/day
Mobile phone users have their phone
within an arm’s reach
14 hours per day
People prefer receiving ads via SMS
75%
Text
Message
SOME FACTS