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SMS MARKETING
INTRODUCTION
SMS Marketing, despite its popularity, is still an issue that
evokes mixed feelings among entrepreneurs and marketing
specialists. On the one hand, the short text message is a
well-known tool in marketing communication, while on the
other hand, even professional marketers are still wondering
how to get the most out of their actions in this
communication channel.
Mobile is a communication channel like no other.The
customer’s near-constant companion, it can unlock enormous
opportunities if you make it a focal point of your marketing
strategy. White Dwarf can help you leverage this cost-
effective channel for a wider reach and incremental success.
SMS
Marketing
Important Pointers
Make communication with customers faster1
2
3
4
5
6
7
Get higher revenue in shorter time
Build customer trust and loyalty to a brand
Direct customers from offline to online or the reverse – using
online, to meet with clients in reality
Completing messages spread in other communication channels
Simplifying internal administration procedures
Creating value and competitive advantage
TARGET AUDIENCE BREAK UP
DemographicTargeting
Age, Location, Gender, Marital / Family Status
Income Level, Education Level, Occupation, Ethnic Background
PsychographicTargeting
Personality,Attitudes,Values, Interests, Lifestyles, Behavior
AVERAGE RESPONSETIME
2.5 Days for
an Email
90 Seconds
for a Text
Message
An average person looks at their phone
150 times/day
Mobile phone users have their phone
within an arm’s reach
14 hours per day
People prefer receiving ads via SMS
75%
Text
Message
SOME FACTS
OUR CLIENTS
1501,TheAmbience Court, Phase 2, Sector 19E,Vashi, Navi Mumbai – 400703
HR Contact: (022) 65656383
Sales Contact: (022) 65655393
info@whitedwarf.in
sales@whitedwarf.in
#45, Sanjana Arcade, 6th C Main Rd, 4th Block, Jayanagar,
Bengaluru – 560011.
9743493610
info@whitedwarf.in
Main Office
Branch Office
White Dwarf
has 2 offices
all across India

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The Complete SMS Marketing Guide

  • 2. INTRODUCTION SMS Marketing, despite its popularity, is still an issue that evokes mixed feelings among entrepreneurs and marketing specialists. On the one hand, the short text message is a well-known tool in marketing communication, while on the other hand, even professional marketers are still wondering how to get the most out of their actions in this communication channel. Mobile is a communication channel like no other.The customer’s near-constant companion, it can unlock enormous opportunities if you make it a focal point of your marketing strategy. White Dwarf can help you leverage this cost- effective channel for a wider reach and incremental success. SMS Marketing
  • 3. Important Pointers Make communication with customers faster1 2 3 4 5 6 7 Get higher revenue in shorter time Build customer trust and loyalty to a brand Direct customers from offline to online or the reverse – using online, to meet with clients in reality Completing messages spread in other communication channels Simplifying internal administration procedures Creating value and competitive advantage
  • 4. TARGET AUDIENCE BREAK UP DemographicTargeting Age, Location, Gender, Marital / Family Status Income Level, Education Level, Occupation, Ethnic Background PsychographicTargeting Personality,Attitudes,Values, Interests, Lifestyles, Behavior
  • 5. AVERAGE RESPONSETIME 2.5 Days for an Email 90 Seconds for a Text Message
  • 6. An average person looks at their phone 150 times/day Mobile phone users have their phone within an arm’s reach 14 hours per day People prefer receiving ads via SMS 75% Text Message SOME FACTS
  • 8. 1501,TheAmbience Court, Phase 2, Sector 19E,Vashi, Navi Mumbai – 400703 HR Contact: (022) 65656383 Sales Contact: (022) 65655393 info@whitedwarf.in sales@whitedwarf.in #45, Sanjana Arcade, 6th C Main Rd, 4th Block, Jayanagar, Bengaluru – 560011. 9743493610 info@whitedwarf.in Main Office Branch Office White Dwarf has 2 offices all across India