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Applied Architecture
Enterprise challenges 
Lack of 
standardised 
IT services..
Enterprise challenges 
Lack 
of standards 
Poor 
project 
budgeting.. 
Slow 
services, 
high costs
Enterprise challenges 
Lack 
of standards 
Poor 
project 
budgeting 
Architects 
vs. 
Engineers.. 
Slow 
services, 
high costs 
Lack of 
trust in IT
Enterprise challenges 
Lack 
of standards 
Poor 
project 
budgeting 
Architects 
vs. 
Engineers 
Slow 
services, 
high costs 
Lack of 
trust in IT 
Failure to 
deliver 
objectives
The vendor delivery gap: 
System 
Integrators 
Good at technical 
delivery 
Strong product and 
support skills 
Poor at strategy, lack 
of focus on outcome 
Lack of key specialist 
skills 
Lack of focus on 
customer satisfaction 
Enterprise Architecture 
Organisations 
Understand business 
objectives 
Conceptual frameworks 
present issues clearly 
Translate business 
strategy to IT strategy 
Poor translation of IT 
strategy to IT delivery 
Conceptual frameworks 
inherently complicated
Applied architecture - bridging the gap 
Understand business 
objectives 
Strong technical and 
product skills 
Business strategy to 
IT strategy to IT 
delivery 
Focused on 
outcome delivery 
Standards based 
approach 
Applied 
Architecture 
Straightforward, 
delivery focused 
framework 
Applied 
Architecture
dWiffehrietnetiSatporids:e dre lPiveroryposition: ea4 
Enterprise 
Architecture 
Engineering 
Translating 
business 
strategy to IT 
strategy 
Delivering 
business 
aligned IT 
solutions
dWiffehrietnetiSatporids:e dre lPiveroryposition: ea4 
Auditing 
Assessment 
Alignment Architecture
dWiffehrietnetiSatporids:e dre lPiveroryposition: ea4 
Assessment Auditing 
Alignment Architecture 
Creating 
knowledge
dWiffehrietnetiSatporids:e dre lPiveroryposition: ea4 
Auditing 
Assessment 
Alignment 
Architecture 
Defining 
strategy
dWiffehrietnetiSatporids:e dre lPiveroryposition: ea4 
Auditing 
Architecture 
Assessment 
Alignment 
Building 
solutions
dWiffehrietnetiSatporids:e dre lPiveroryposition: ea4 
Auditing 
Assessment 
Alignment Architecture 
Optimising 
services
How we engage: Step 1 - Strategy 
Everything starts with the strategy: 
• Business Vision & Strategy 
• Business priorities & planning 
• Target Architecture Alignment
Step 2 - Standards 
Create the standards: 
• Translate Business Strategy into ICT strategy 
• Define Reference Architecture 
• Audit the ICT estate
Step 3: Plan 
Operations and Planning 
• The importance of business stakeholders 
• Outcome focussed planning 
• Measurement of outcomes
Step 4: Design 
Designing next generation service architecture: 
• High level designs 
• Equipment procurement 
• Low level designs
Step 5: Deploy 
Deploying Next generation service architecture: 
• Build / Migrate / Transform 
• Solution commissioning 
• Optimisation and enhancement
Step 6: Deliver 
Knowledge Transfer: 
• System acceptance testing 
• Customer training 
• Solution documentation
dSiffoelruentitoianto rds:e dleivlieverryy approach: i3 
The 4 pillars of Outcome Management: 
principles processes products performance
dSiffoelruentitoianto rds:e dleivlieverryy approach: i3
benefits: next generation services 
MANAGE 
RISK 
!
benefits: next generation services 
! MANAGE 
UNDERSTAND 
CUSTOMER 
RISK 
AGILITY
benefits: next generation services 
MANAGE 
RISK 
! AGILITY THROUGH 
AGILITY 
STANDARDS 
SYNERGY 
UNDERSTAND 
CUSTOMER
benefits: next generation services 
MANAGE 
RISK 
! AGILITY THROUGH 
AGILITY 
STANDARDS 
SYNERGY 
COST 
EFFICIENCY 
DELIVER 
OBJECTIVES 
UNDERSTAND 
CUSTOMER
benefits: next generation services 
MANAGE 
RISK 
! AGILITY THROUGH 
AGILITY 
STANDARDS 
SYNERGY 
OPTIMISED 
COST 
SOLUTION 
EFFICIENCY 
DELIVER 
OBJECTIVES 
UNDERSTAND 
CUSTOMER
an award winning approach 
Overall Data Centre 
Company of the Year 
2014 
Outstanding New 
Service 
2013
Long term experts 
in technology 
Global 
Consultancy 
Passionate about 
transformative IT 
Who are we?
info@whitespider.eu 
www.whitespider.eu 
@whitespiderea4 
www.linkedin.com/company/whitespider

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Aligning business and IT: Applied Architecture

Editor's Notes

  1. 1: Lack of standards resulting from bad practice, M&A, fighting fires, loss of staff, skills shortage. Results in slow deployment of services and applications, high operational costs 2. The model of System Integrators typically delivers poor project budgeting, with overruns and increased costs. This results in lack of trust in IT to understand business imperatives. 3. There is an air gap between Architects and Engineers. Architects know what they want but this does not translate into delivery strategy. This results in projects not delivering on business objectives.
  2. 1: Lack of standards resulting from bad practice, M&A, fighting fires, loss of staff, skills shortage. Results in slow deployment of services and applications, high operational costs 2. The model of System Integrators typically delivers poor project budgeting, with overruns and increased costs. This results in lack of trust in IT to understand business imperatives. 3. There is an air gap between Architects and Engineers. Architects know what they want but this does not translate into delivery strategy. This results in projects not delivering on business objectives.
  3. 1: Lack of standards resulting from bad practice, M&A, fighting fires, loss of staff, skills shortage. Results in slow deployment of services and applications, high operational costs 2. The model of System Integrators typically delivers poor project budgeting, with overruns and increased costs. This results in lack of trust in IT to understand business imperatives. 3. There is an air gap between Architects and Engineers. Architects know what they want but this does not translate into delivery strategy. This results in projects not delivering on business objectives.
  4. 1: Lack of standards resulting from bad practice, M&A, fighting fires, loss of staff, skills shortage. Results in slow deployment of services and applications, high operational costs 2. The model of System Integrators typically delivers poor project budgeting, with overruns and increased costs. This results in lack of trust in IT to understand business imperatives. 3. There is an air gap between Architects and Engineers. Architects know what they want but this does not translate into delivery strategy. This results in projects not delivering on business objectives.
  5. The root cause of these issues is the disconnects in the delivery. Struggle to translate between business strategy and IT strategy – always thinking product and technology – not so much about the approach Diluted skillset, trying to be all things to all men Focussed on support before a solution is even delivered Very time constrained on delivery, therefore quality is poor, features not implemented therefore solution looks bad Complex commercial delivery model, different rates, for different days and different skillsets Lack specialist skills to deploy the whole solution, in many cases ‘winging’ it No focus on customer satisfaction
  6. The ea4 framework consists of four key pillars. Auditing Architecture Alignment Assessment 1 - Auditing: WhiteSpider works with the business stakeholders to understand the business strategy of the enterprise as well as the existing IT assets, and the suitability of the existing infrastructure for enabling the business strategy. Strategy auditing Lifecycle auditing Inventory auditing Quality auditing 2 - Architecture: Enterprise-wide, mission critical IT systems and infrastructure require a detailed planned and designed approach to minimise complexity and costs. WhiteSpider works with enterprises to understand the implications of business goals on the IT infrastructure and assets and develop solutions and architectures tailored for your business goals. We provide a blueprint that describes how to design and build a core foundation of processes and systems, and how to use this foundation to seize market opportunities and drive profitable growth. Reference architecture Technology standards Engineering blueprints Technical approach 3 - Alignment: Once the architectural designs are defined in line with the business goals, then this needs to be implemented throughout the enterprise. Enterprise Alignment refers to the ongoing process of building and keeping the elements of the organization aligned, and providing detailed plans and as to how this is achieved. Design services Deployment services Integration Support services 4 - Assessment: Even the most carefully architected network may not deliver optimal application performance - much less poorly designed infrastructures. However, with both applications and data growing at an exponential rate, ever greater strain is being placed on over-stressed network infrastructures. WhiteSpider’s experience in modelling, capacity planning and performance management will ensure your network and applications are tuned to deliver optimal performance and reduce the business risk of infrastructure Performance Emulation Optimisation System diagnostics By employing the ea4 model, enterprises can create structured configurations around business strategies and then leverage these patterns for expanding their operations in a reliable and repeatable manner. At the same time, you can exploit regional and local differences to customize patterns for better fit in areas where such diversity is important.
  7. The ea4 framework consists of four key pillars. Auditing Architecture Alignment Assessment 1 - Auditing: WhiteSpider works with the business stakeholders to understand the business strategy of the enterprise as well as the existing IT assets, and the suitability of the existing infrastructure for enabling the business strategy. Strategy auditing Lifecycle auditing Inventory auditing Quality auditing 2 - Architecture: Enterprise-wide, mission critical IT systems and infrastructure require a detailed planned and designed approach to minimise complexity and costs. WhiteSpider works with enterprises to understand the implications of business goals on the IT infrastructure and assets and develop solutions and architectures tailored for your business goals. We provide a blueprint that describes how to design and build a core foundation of processes and systems, and how to use this foundation to seize market opportunities and drive profitable growth. Reference architecture Technology standards Engineering blueprints Technical approach 3 - Alignment: Once the architectural designs are defined in line with the business goals, then this needs to be implemented throughout the enterprise. Enterprise Alignment refers to the ongoing process of building and keeping the elements of the organization aligned, and providing detailed plans and as to how this is achieved. Design services Deployment services Integration Support services 4 - Assessment: Even the most carefully architected network may not deliver optimal application performance - much less poorly designed infrastructures. However, with both applications and data growing at an exponential rate, ever greater strain is being placed on over-stressed network infrastructures. WhiteSpider’s experience in modelling, capacity planning and performance management will ensure your network and applications are tuned to deliver optimal performance and reduce the business risk of infrastructure Performance Emulation Optimisation System diagnostics By employing the ea4 model, enterprises can create structured configurations around business strategies and then leverage these patterns for expanding their operations in a reliable and repeatable manner. At the same time, you can exploit regional and local differences to customize patterns for better fit in areas where such diversity is important.
  8. The ea4 framework consists of four key pillars. Auditing Architecture Alignment Assessment 1 - Auditing: WhiteSpider works with the business stakeholders to understand the business strategy of the enterprise as well as the existing IT assets, and the suitability of the existing infrastructure for enabling the business strategy. Strategy auditing Lifecycle auditing Inventory auditing Quality auditing 2 - Architecture: Enterprise-wide, mission critical IT systems and infrastructure require a detailed planned and designed approach to minimise complexity and costs. WhiteSpider works with enterprises to understand the implications of business goals on the IT infrastructure and assets and develop solutions and architectures tailored for your business goals. We provide a blueprint that describes how to design and build a core foundation of processes and systems, and how to use this foundation to seize market opportunities and drive profitable growth. Reference architecture Technology standards Engineering blueprints Technical approach 3 - Alignment: Once the architectural designs are defined in line with the business goals, then this needs to be implemented throughout the enterprise. Enterprise Alignment refers to the ongoing process of building and keeping the elements of the organization aligned, and providing detailed plans and as to how this is achieved. Design services Deployment services Integration Support services 4 - Assessment: Even the most carefully architected network may not deliver optimal application performance - much less poorly designed infrastructures. However, with both applications and data growing at an exponential rate, ever greater strain is being placed on over-stressed network infrastructures. WhiteSpider’s experience in modelling, capacity planning and performance management will ensure your network and applications are tuned to deliver optimal performance and reduce the business risk of infrastructure Performance Emulation Optimisation System diagnostics By employing the ea4 model, enterprises can create structured configurations around business strategies and then leverage these patterns for expanding their operations in a reliable and repeatable manner. At the same time, you can exploit regional and local differences to customize patterns for better fit in areas where such diversity is important.
  9. The ea4 framework consists of four key pillars. Auditing Architecture Alignment Assessment 1 - Auditing: WhiteSpider works with the business stakeholders to understand the business strategy of the enterprise as well as the existing IT assets, and the suitability of the existing infrastructure for enabling the business strategy. Strategy auditing Lifecycle auditing Inventory auditing Quality auditing 2 - Architecture: Enterprise-wide, mission critical IT systems and infrastructure require a detailed planned and designed approach to minimise complexity and costs. WhiteSpider works with enterprises to understand the implications of business goals on the IT infrastructure and assets and develop solutions and architectures tailored for your business goals. We provide a blueprint that describes how to design and build a core foundation of processes and systems, and how to use this foundation to seize market opportunities and drive profitable growth. Reference architecture Technology standards Engineering blueprints Technical approach 3 - Alignment: Once the architectural designs are defined in line with the business goals, then this needs to be implemented throughout the enterprise. Enterprise Alignment refers to the ongoing process of building and keeping the elements of the organization aligned, and providing detailed plans and as to how this is achieved. Design services Deployment services Integration Support services 4 - Assessment: Even the most carefully architected network may not deliver optimal application performance - much less poorly designed infrastructures. However, with both applications and data growing at an exponential rate, ever greater strain is being placed on over-stressed network infrastructures. WhiteSpider’s experience in modelling, capacity planning and performance management will ensure your network and applications are tuned to deliver optimal performance and reduce the business risk of infrastructure Performance Emulation Optimisation System diagnostics By employing the ea4 model, enterprises can create structured configurations around business strategies and then leverage these patterns for expanding their operations in a reliable and repeatable manner. At the same time, you can exploit regional and local differences to customize patterns for better fit in areas where such diversity is important.
  10. The ea4 framework consists of four key pillars. Auditing Architecture Alignment Assessment 1 - Auditing: WhiteSpider works with the business stakeholders to understand the business strategy of the enterprise as well as the existing IT assets, and the suitability of the existing infrastructure for enabling the business strategy. Strategy auditing Lifecycle auditing Inventory auditing Quality auditing 2 - Architecture: Enterprise-wide, mission critical IT systems and infrastructure require a detailed planned and designed approach to minimise complexity and costs. WhiteSpider works with enterprises to understand the implications of business goals on the IT infrastructure and assets and develop solutions and architectures tailored for your business goals. We provide a blueprint that describes how to design and build a core foundation of processes and systems, and how to use this foundation to seize market opportunities and drive profitable growth. Reference architecture Technology standards Engineering blueprints Technical approach 3 - Alignment: Once the architectural designs are defined in line with the business goals, then this needs to be implemented throughout the enterprise. Enterprise Alignment refers to the ongoing process of building and keeping the elements of the organization aligned, and providing detailed plans and as to how this is achieved. Design services Deployment services Integration Support services 4 - Assessment: Even the most carefully architected network may not deliver optimal application performance - much less poorly designed infrastructures. However, with both applications and data growing at an exponential rate, ever greater strain is being placed on over-stressed network infrastructures. WhiteSpider’s experience in modelling, capacity planning and performance management will ensure your network and applications are tuned to deliver optimal performance and reduce the business risk of infrastructure Performance Emulation Optimisation System diagnostics By employing the ea4 model, enterprises can create structured configurations around business strategies and then leverage these patterns for expanding their operations in a reliable and repeatable manner. At the same time, you can exploit regional and local differences to customize patterns for better fit in areas where such diversity is important.
  11. The ea4 framework consists of four key pillars. Auditing Architecture Alignment Assessment 1 - Auditing: WhiteSpider works with the business stakeholders to understand the business strategy of the enterprise as well as the existing IT assets, and the suitability of the existing infrastructure for enabling the business strategy. Strategy auditing Lifecycle auditing Inventory auditing Quality auditing 2 - Architecture: Enterprise-wide, mission critical IT systems and infrastructure require a detailed planned and designed approach to minimise complexity and costs. WhiteSpider works with enterprises to understand the implications of business goals on the IT infrastructure and assets and develop solutions and architectures tailored for your business goals. We provide a blueprint that describes how to design and build a core foundation of processes and systems, and how to use this foundation to seize market opportunities and drive profitable growth. Reference architecture Technology standards Engineering blueprints Technical approach 3 - Alignment: Once the architectural designs are defined in line with the business goals, then this needs to be implemented throughout the enterprise. Enterprise Alignment refers to the ongoing process of building and keeping the elements of the organization aligned, and providing detailed plans and as to how this is achieved. Design services Deployment services Integration Support services 4 - Assessment: Even the most carefully architected network may not deliver optimal application performance - much less poorly designed infrastructures. However, with both applications and data growing at an exponential rate, ever greater strain is being placed on over-stressed network infrastructures. WhiteSpider’s experience in modelling, capacity planning and performance management will ensure your network and applications are tuned to deliver optimal performance and reduce the business risk of infrastructure Performance Emulation Optimisation System diagnostics By employing the ea4 model, enterprises can create structured configurations around business strategies and then leverage these patterns for expanding their operations in a reliable and repeatable manner. At the same time, you can exploit regional and local differences to customize patterns for better fit in areas where such diversity is important.
  12. [You need a solution that has advantages which deliver benefits.] Financial Efficiency Optimise CapEx and OpEx to use it most efficiently (either reducing it, or delivering more of the other three benefits). Performance Improved productivity, revenue, profitability. Agility First to market and increased competitive advantage. Visibility Deliver effective operations that achieve business strategy and business success.
  13. [You need a solution that has advantages which deliver benefits.] Financial Efficiency Optimise CapEx and OpEx to use it most efficiently (either reducing it, or delivering more of the other three benefits). Performance Improved productivity, revenue, profitability. Agility First to market and increased competitive advantage. Visibility Deliver effective operations that achieve business strategy and business success.
  14. [You need a solution that has advantages which deliver benefits.] Financial Efficiency Optimise CapEx and OpEx to use it most efficiently (either reducing it, or delivering more of the other three benefits). Performance Improved productivity, revenue, profitability. Agility First to market and increased competitive advantage. Visibility Deliver effective operations that achieve business strategy and business success.
  15. [You need a solution that has advantages which deliver benefits.] Financial Efficiency Optimise CapEx and OpEx to use it most efficiently (either reducing it, or delivering more of the other three benefits). Performance Improved productivity, revenue, profitability. Agility First to market and increased competitive advantage. Visibility Deliver effective operations that achieve business strategy and business success.
  16. [You need a solution that has advantages which deliver benefits.] Financial Efficiency Optimise CapEx and OpEx to use it most efficiently (either reducing it, or delivering more of the other three benefits). Performance Improved productivity, revenue, profitability. Agility First to market and increased competitive advantage. Visibility Deliver effective operations that achieve business strategy and business success.
  17. Solid background in working with global enterprises and delivering IT solutions around the world. Started by Phil & Dave, but working with the best IT experts. Consultancy based business – live and die by our expertise. [What are your passions? Tell a story! Make it personal and engaging – the story is what they will remember!!]