This document discusses using social media for business. It notes that there are over 3 billion active social media users worldwide and over 2 million businesses use Facebook to market themselves. It encourages consistent branding across social media channels and providing quality, relevant content on a consistent schedule. It recommends using social media management apps to schedule posts to ensure consistency and engage with followers in a timely manner. The document also discusses using calls to action tailored for different social media platforms to achieve specific marketing goals like increasing sales, blog views, website visits or engagement.

1. Social Media For Business

2. Who am I?
Kelsey Burns
Digital Marketing Specialist
kelsey@seoplus.ca
Julia Weber
Social Media Specialist
julia@seoplus.ca
Alex Belanger
Digital PR Specialist
alex@seoplus.ca

3. Social Media For Business

4. 3 Billionactive social media users worldwide
2+ MillionUse Facebook to market their business

5. We’re literally
addicted to
social media

6. The Perfect Circumstance
• Exposure & Awareness
• Minimal Startup Cost
• Networking
• Communication
Consistent Branding

7. Content Ideas
Content
Quality Resources

8. Consistency
Do you identify with:
• I find it hard to post consistently
• I don’t have the time to post on social media
• I often forget to post on certain social networks

9. Schedule Posts With An App

10. Scheduling Benefits
• Ensures content is planned and mapped out
• Allows for consistent posting
• Can tailor message within apps for each platform, in one place

11. Considerations
• Don’t leave all your posting to a
scheduling strategy
• Don’t underestimate the impact of
a timely, relevant post
• Make personal reminders for live
posts at strategic times
• Don’t forget to engage with your
following

12. Theme, perspective, colours, quality size
Consistency in Posts

13. • Colours
• Voice
• Tone
• Emoji’s
• Logo
Consistent Branding

14. Channels Based On Your Goals
• Sales? Traffic? Exposure?
• Keep it relevant
• Optimize per channel
Which Channels Should I Use?

15. Experiment with:
• Post frequency
• Post type
• Content type
Test To Find Your Sweet Spot
Watch & Learn
• Competitors
• Industry Experts
Quality Trumps Quantity

16. 78 X 15,000 = 1,170,000 X 0.5 = 585,000
Advertising

17. Research
Marketing
New Audience Targeting

18. Comments
Public Relations
Connect Negativity

19. PR Tip For Social Media

20. • CTA’s should encourage your audience to follow direction & take action
• Use CTA’s to achieve your marketing goals
• Tailor for each platform
Calls To Action

21. Facebook

22. Instagram

23. LinkedIn

24. Twitter

25. Think Of Your Goals
Think of your goals when thinking
of calls to action
• Increase product sales

26. Blog Views
“Read our new post here”

27. Think Of Your Goals
Website visits – visit our website
for (free trial, free tips, to learn
about X)

28. Engagement
Engagements

29. Track success of your CTA’s

30. Q & A