Presentation done by Klauss Haasis

MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 1
Learning Clusters
in Challenging Environments
Klaus Haasis
CEO, MFG Baden-Württemberg
Director, TCI Global Cluster Network
3rd December 2010

1. Cluster & Communities
Michael Porter & Peter Senge
2. The Senge Concept of the
Learning Organisation
3. New Mental Model “Openness”
4. Individual / organisational /
regional Learning
5. The humanistic approach on Clusters
6. What do we need for the future?

1. Cluster & Communities
Michael Porter & Peter Senge

„CLUSTERS“
Agglomeration &
Competitiveness
Business Networks
Figures, Macroeconomics
and Statistics

Change 1970 – 2010
1970
Information
Society / Internet
Knowledge
Society
Creative
Society
Start of Digitalisation
Printing Industry / Scanner
1975 Microsoft foundation
VHS vs. Betamax Videorecorder
1973/1979 Oil Crisis
1972 Club of Rome: The Limits of Growth
‚Multimedia Hype‘
1999 The Matrix
1997 Bird Flu
1996 Ebay Start
1995 Netscape IPO
‚Web 2.0 Hype‘
2008 Lehman Brother Crash
2005 Google IPO
2001 first iPod
2001 9/11
2000 Mapping Human Genome‚New Media Hype‘
1989 Fall of the Berlin Wall
1986 Tschernobyl
Private Broadcasting
1983 Interactive Videotex
1981 IBM PC
1980 Apple IPO
1980
2000
2010
1990

„CLUSTERS“ „COMMUNITIES“
Agglomeration &
Competitiveness
Learning &
Change
Relationships,
Trust and Collaboration
Business Networks
Social Networks
Figures, Macroeconomics
and Statistics

Michael E. Porter:
Facts & Figures
Peter M. Senge:
Learning
ü Born in 1947
ü Professor @ Harvard
Business School
ü The Competitive
Advantage of Nations
published 1990
ü Born in 1947
ü Professor @ MIT Sloan School of
Management in Cambridge
ü The Fifth Discipline: The Art and
Practice of the Learning Organization
published 1990
Personal
Mastery
Mental
Models
Shared
Vision
Team
Learning
System
Thinking

2. The Senge Concept
of the Learning Organisation

§ Our personal growth
§ from a creative
viewpoint
§ In continual learning
mode
§ „The journey is the
reward“
Personal
Mastery
Mental
Models
Shared
Vision
Team
Learning
System
Thinking
„structures“
that control our
actions
§ Crucial to harmonize
individuals‘ energies
§ Team learning is the process of aligning
and developing the capacity of a team to
create the results its members truly desire
System Thinking helps
to deal with the
complexity
of our world
“…. a discipline for
seeing interrelationships
rather than things, for
seeing patterns of
change rather than
static snapshots
…..”

Michael E. Porter:
Facts & Figures
Martin E.P. Seligman:
Well-Being
ü Competitiveness
Index (Global)
ü „Winning“
ü Positivity promotes learning
ü Well-Being Index (Europe)
ü „Flourishing“
1. Switzerland
2. Sweden
3. Singapore
4. United States
5. Germany
6. Japan
7. Finland
8. Netherlands
9. Denmark
10. Canada
1. Denmark
2. Switzerland
3. Finland
4. Norway
5. Ireland
6. Austria
7. Cyprus
8. Sweden
9. UK
10. Spain

New „Mental Models“
Working à „Nomadic Work“
Knowledge à „Life long learning“
Leadership à „Facilitators“
Organizing à „Networkers“
Products à „User driven Innovation“
Media à „Social Networking“
Knowledge
available globally,
Knowledge Migrants
Reversion of
Business Models
Openness as
new paradigm

3. New Mental Model “Openness”

Wiki Leaks
= organization that publishes submissions
of otherwise unavailable documents from
anonymous sources and leaks
§ New York Daily News:
WikiLeaks listed first in a
ranking of "websites that could
totally change the news"
§ Afghan War Diary: more than
76,900 documents. Iraq War
Logs: a package of almost
400,000 documents
Breaking News 28.11.:
WikiLeaks claims it
has 251,288 cables sent
by American
diplomats between the
end of 1966 and
February 2010, which
it will release

Love Parade 24.7.2010, Duisburg, Germany
§ Love Parade organizer
Rainer Schaller was
suspected of being
responsible for this
catastrophe
§ To defend himself he
published 22 hours of
video material from
the fatal day in the
internet – open
to public
During the
Love Parade
21 people
died, 510
were injured

Regional Learning Process #S21
in Stuttgart, Baden-Württemberg, Germany
Pro & Contra
Participation/
Mediation
Shared Vision
Innovation
Eco-Creativity
Connected to the World

5. Individual / organisational /
regional Learning

Individual Learning
Organisational
Learning
Regional Learning
Learning in Companies and
Cluster Organisations
Learning Regions
and Learning ClustersA “Learning Organization” actively
creates, captures, transfers and
mobilizes the ability to adapt
to a changing environment.

MFG Academy:
From individual learning to team learning
§ More than 70 events / year
§ 1.700 participants
§ Individual and Team Learning
§ Virtual Learning Communities

Business Excellence Community
Baden-Württemberg: Connected
0 10 20 30 40 50 60 70 80
76%
56%
45%
29%
25%
21%
16%
Consulting & Coaching
Marketing Platform
Cooperations
Collaborate with other
companies in a Special
Interest Group
Information Source
Further education
(events / tutorials)
Networking & Socializing
Nr. 3 Cooperations
Nr. 2 Learning
Nr. 1 Networking
Member survey 2010:
Your benefits from bwcon…

Mannheim = Music
Karlsruhe = Digital
Media, Arts, Games
Baden-Baden
= Public
Broadcasting
Pforzheim
= Fashion Design
Friedrichshafen/Konstanz =
Mobile Services
Ulm = Design,
Media & ICT
Stuttgart / Ludwigsburg
= Publishing, Digital Media, Film,
Advertising, Architecture
Freiburg/Offenburg
= Publishing/Media
Baden-Württemberg Creativity Network:
travel time north – south: 4 hours, 350 km
„Cluster Learning Process“

6. The humanistic approach on clusters

Thoughts
2 sec
Feelings
1/100 sec
FACTS RELATIONSHIPS
http://www.run4miles.de/archives/2402
http://www.brsnederland.nl/de/index.php

http://www.brainworker.ch/psychologie/
Carl R. RogersAbraham Maslow
Empathy
Acceptance Congruence
The
Humanistic
Approach

7. What do we need for the future?

What do we need for the future?
ü Expanded understanding of Relationships
and of Cluster Managers
as Relationship Managers
ü Relationship Skills in addition
to Business Expertise
ü Humanistic Community Approach
ü Acknowledgement Culture
ü Learning Cluster Communities
ü Development of New Cluster Concepts
including virtual social Networks

Training Session for Cluster Managers
The Power of Relationships:
Learning & Change in Cluster Management
3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis
13th TCI Annual Global Conference, Delhi NCR 2010
Learn about the success factors
empathy, acceptance and congruence
Interact with people who have
different cultural backgrounds
Trust needs Touch
Learn about trust building as the most
important instrument in team building

@ Hindustan Times

Presentation done by Klauss Haasis

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