MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 1
Learning Clusters
in Challenging Environments
Klaus Haasis
CEO, MFG Baden-Württemberg
Director, TCI Global Cluster Network
3rd December 2010
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 2
1. Cluster & Communities
Michael Porter & Peter Senge
2. The Senge Concept of the
Learning Organisation
3. New Mental Model “Openness”
4. Individual / organisational /
regional Learning
5. The humanistic approach on Clusters
6. What do we need for the future?
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 3
1. Cluster & Communities
Michael Porter & Peter Senge
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 4
„CLUSTERS“
Agglomeration &
Competitiveness
Business Networks
Figures, Macroeconomics
and Statistics
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 5
Change 1970 – 2010
1970
Information
Society / Internet
Knowledge
Society
Creative
Society
Start of Digitalisation
Printing Industry / Scanner
1975 Microsoft foundation
VHS vs. Betamax Videorecorder
1973/1979 Oil Crisis
1972 Club of Rome: The Limits of Growth
‚Multimedia Hype‘
1999 The Matrix
1997 Bird Flu
1996 Ebay Start
1995 Netscape IPO
‚Web 2.0 Hype‘
2008 Lehman Brother Crash
2005 Google IPO
2001 first iPod
2001 9/11
2000 Mapping Human Genome‚New Media Hype‘
1989 Fall of the Berlin Wall
1986 Tschernobyl
Private Broadcasting
1983 Interactive Videotex
1981 IBM PC
1980 Apple IPO
1980
2000
2010
1990
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 6
„CLUSTERS“ „COMMUNITIES“
Agglomeration &
Competitiveness
Learning &
Change
Relationships,
Trust and Collaboration
Business Networks
Social Networks
Figures, Macroeconomics
and Statistics
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 7
Michael E. Porter:
Facts & Figures
Peter M. Senge:
Learning
ü Born in 1947
ü Professor @ Harvard
Business School
ü The Competitive
Advantage of Nations
published 1990
ü Born in 1947
ü Professor @ MIT Sloan School of
Management in Cambridge
ü The Fifth Discipline: The Art and
Practice of the Learning Organization
published 1990
Personal
Mastery
Mental
Models
Shared
Vision
Team
Learning
System
Thinking
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 8
2. The Senge Concept
of the Learning Organisation
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 9
§ Our personal growth
§ from a creative
viewpoint
§ In continual learning
mode
§ „The journey is the
reward“
Personal
Mastery
Mental
Models
Shared
Vision
Team
Learning
System
Thinking
„structures“
that control our
actions
§ Crucial to harmonize
individuals‘ energies
§ Team learning is the process of aligning
and developing the capacity of a team to
create the results its members truly desire
System Thinking helps
to deal with the
complexity
of our world
“…. a discipline for
seeing interrelationships
rather than things, for
seeing patterns of
change rather than
static snapshots
…..”
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 10
Michael E. Porter:
Facts & Figures
Martin E.P. Seligman:
Well-Being
ü Competitiveness
Index (Global)
ü „Winning“
ü Positivity promotes learning
ü Well-Being Index (Europe)
ü „Flourishing“
1. Switzerland
2. Sweden
3. Singapore
4. United States
5. Germany
6. Japan
7. Finland
8. Netherlands
9. Denmark
10. Canada
1. Denmark
2. Switzerland
3. Finland
4. Norway
5. Ireland
6. Austria
7. Cyprus
8. Sweden
9. UK
10. Spain
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 11
New „Mental Models“
Working à „Nomadic Work“
Knowledge à „Life long learning“
Leadership à „Facilitators“
Organizing à „Networkers“
Products à „User driven Innovation“
Media à „Social Networking“
Knowledge
available globally,
Knowledge Migrants
Reversion of
Business Models
Openness as
new paradigm
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 12
3. New Mental Model “Openness”
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 13
Wiki Leaks
= organization that publishes submissions
of otherwise unavailable documents from
anonymous sources and leaks
§ New York Daily News:
WikiLeaks listed first in a
ranking of "websites that could
totally change the news"
§ Afghan War Diary: more than
76,900 documents. Iraq War
Logs: a package of almost
400,000 documents
Breaking News 28.11.:
WikiLeaks claims it
has 251,288 cables sent
by American
diplomats between the
end of 1966 and
February 2010, which
it will release
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 14
Love Parade 24.7.2010, Duisburg, Germany
§ Love Parade organizer
Rainer Schaller was
suspected of being
responsible for this
catastrophe
§ To defend himself he
published 22 hours of
video material from
the fatal day in the
internet – open
to public
During the
Love Parade
21 people
died, 510
were injured
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 15
Regional Learning Process #S21
in Stuttgart, Baden-Württemberg, Germany
Pro & Contra
Participation/
Mediation
Shared Vision
Innovation
Eco-Creativity
Connected to the World
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 16
5. Individual / organisational /
regional Learning
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 17
Individual Learning
Organisational
Learning
Regional Learning
Learning in Companies and
Cluster Organisations
Learning Regions
and Learning ClustersA “Learning Organization” actively
creates, captures, transfers and
mobilizes the ability to adapt
to a changing environment.
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 18
MFG Academy:
From individual learning to team learning
§ More than 70 events / year
§ 1.700 participants
§ Individual and Team Learning
§ Virtual Learning Communities
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 19
Business Excellence Community
Baden-Württemberg: Connected
0 10 20 30 40 50 60 70 80
76%
56%
45%
29%
25%
21%
16%
Consulting & Coaching
Marketing Platform
Cooperations
Collaborate with other
companies in a Special
Interest Group
Information Source
Further education
(events / tutorials)
Networking & Socializing
Nr. 3 Cooperations
Nr. 2 Learning
Nr. 1 Networking
Member survey 2010:
Your benefits from bwcon…
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 20
Mannheim = Music
Karlsruhe = Digital
Media, Arts, Games
Baden-Baden
= Public
Broadcasting
Pforzheim
= Fashion Design
Friedrichshafen/Konstanz =
Mobile Services
Ulm = Design,
Media & ICT
Stuttgart / Ludwigsburg
= Publishing, Digital Media, Film,
Advertising, Architecture
Freiburg/Offenburg
= Publishing/Media
Baden-Württemberg Creativity Network:
travel time north – south: 4 hours, 350 km
„Cluster Learning Process“
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 21
6. The humanistic approach on clusters
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 22
Thoughts
2 sec
Feelings
1/100 sec
FACTS RELATIONSHIPS
http://www.run4miles.de/archives/2402
http://www.brsnederland.nl/de/index.php
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 23
http://www.brainworker.ch/psychologie/
Carl R. RogersAbraham Maslow
Empathy
Acceptance Congruence
The
Humanistic
Approach
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 24
7. What do we need for the future?
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 25
What do we need for the future?
ü Expanded understanding of Relationships
and of Cluster Managers
as Relationship Managers
ü Relationship Skills in addition
to Business Expertise
ü Humanistic Community Approach
ü Acknowledgement Culture
ü Learning Cluster Communities
ü Development of New Cluster Concepts
including virtual social Networks
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 26
Training Session for Cluster Managers
The Power of Relationships:
Learning & Change in Cluster Management
3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis
13th TCI Annual Global Conference, Delhi NCR 2010
Learn about the success factors
empathy, acceptance and congruence
Interact with people who have
different cultural backgrounds
Trust needs Touch
Learn about trust building as the most
important instrument in team building
MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 27
@ Hindustan Times

Presentation done by Klauss Haasis

  • 1.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 1 Learning Clusters in Challenging Environments Klaus Haasis CEO, MFG Baden-Württemberg Director, TCI Global Cluster Network 3rd December 2010
  • 2.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 2 1. Cluster & Communities Michael Porter & Peter Senge 2. The Senge Concept of the Learning Organisation 3. New Mental Model “Openness” 4. Individual / organisational / regional Learning 5. The humanistic approach on Clusters 6. What do we need for the future?
  • 3.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 3 1. Cluster & Communities Michael Porter & Peter Senge
  • 4.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 4 „CLUSTERS“ Agglomeration & Competitiveness Business Networks Figures, Macroeconomics and Statistics
  • 5.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 5 Change 1970 – 2010 1970 Information Society / Internet Knowledge Society Creative Society Start of Digitalisation Printing Industry / Scanner 1975 Microsoft foundation VHS vs. Betamax Videorecorder 1973/1979 Oil Crisis 1972 Club of Rome: The Limits of Growth ‚Multimedia Hype‘ 1999 The Matrix 1997 Bird Flu 1996 Ebay Start 1995 Netscape IPO ‚Web 2.0 Hype‘ 2008 Lehman Brother Crash 2005 Google IPO 2001 first iPod 2001 9/11 2000 Mapping Human Genome‚New Media Hype‘ 1989 Fall of the Berlin Wall 1986 Tschernobyl Private Broadcasting 1983 Interactive Videotex 1981 IBM PC 1980 Apple IPO 1980 2000 2010 1990
  • 6.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 6 „CLUSTERS“ „COMMUNITIES“ Agglomeration & Competitiveness Learning & Change Relationships, Trust and Collaboration Business Networks Social Networks Figures, Macroeconomics and Statistics
  • 7.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 7 Michael E. Porter: Facts & Figures Peter M. Senge: Learning ü Born in 1947 ü Professor @ Harvard Business School ü The Competitive Advantage of Nations published 1990 ü Born in 1947 ü Professor @ MIT Sloan School of Management in Cambridge ü The Fifth Discipline: The Art and Practice of the Learning Organization published 1990 Personal Mastery Mental Models Shared Vision Team Learning System Thinking
  • 8.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 8 2. The Senge Concept of the Learning Organisation
  • 9.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 9 § Our personal growth § from a creative viewpoint § In continual learning mode § „The journey is the reward“ Personal Mastery Mental Models Shared Vision Team Learning System Thinking „structures“ that control our actions § Crucial to harmonize individuals‘ energies § Team learning is the process of aligning and developing the capacity of a team to create the results its members truly desire System Thinking helps to deal with the complexity of our world “…. a discipline for seeing interrelationships rather than things, for seeing patterns of change rather than static snapshots …..”
  • 10.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 10 Michael E. Porter: Facts & Figures Martin E.P. Seligman: Well-Being ü Competitiveness Index (Global) ü „Winning“ ü Positivity promotes learning ü Well-Being Index (Europe) ü „Flourishing“ 1. Switzerland 2. Sweden 3. Singapore 4. United States 5. Germany 6. Japan 7. Finland 8. Netherlands 9. Denmark 10. Canada 1. Denmark 2. Switzerland 3. Finland 4. Norway 5. Ireland 6. Austria 7. Cyprus 8. Sweden 9. UK 10. Spain
  • 11.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 11 New „Mental Models“ Working à „Nomadic Work“ Knowledge à „Life long learning“ Leadership à „Facilitators“ Organizing à „Networkers“ Products à „User driven Innovation“ Media à „Social Networking“ Knowledge available globally, Knowledge Migrants Reversion of Business Models Openness as new paradigm
  • 12.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 12 3. New Mental Model “Openness”
  • 13.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 13 Wiki Leaks = organization that publishes submissions of otherwise unavailable documents from anonymous sources and leaks § New York Daily News: WikiLeaks listed first in a ranking of "websites that could totally change the news" § Afghan War Diary: more than 76,900 documents. Iraq War Logs: a package of almost 400,000 documents Breaking News 28.11.: WikiLeaks claims it has 251,288 cables sent by American diplomats between the end of 1966 and February 2010, which it will release
  • 14.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 14 Love Parade 24.7.2010, Duisburg, Germany § Love Parade organizer Rainer Schaller was suspected of being responsible for this catastrophe § To defend himself he published 22 hours of video material from the fatal day in the internet – open to public During the Love Parade 21 people died, 510 were injured
  • 15.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 15 Regional Learning Process #S21 in Stuttgart, Baden-Württemberg, Germany Pro & Contra Participation/ Mediation Shared Vision Innovation Eco-Creativity Connected to the World
  • 16.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 16 5. Individual / organisational / regional Learning
  • 17.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 17 Individual Learning Organisational Learning Regional Learning Learning in Companies and Cluster Organisations Learning Regions and Learning ClustersA “Learning Organization” actively creates, captures, transfers and mobilizes the ability to adapt to a changing environment.
  • 18.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 18 MFG Academy: From individual learning to team learning § More than 70 events / year § 1.700 participants § Individual and Team Learning § Virtual Learning Communities
  • 19.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 19 Business Excellence Community Baden-Württemberg: Connected 0 10 20 30 40 50 60 70 80 76% 56% 45% 29% 25% 21% 16% Consulting & Coaching Marketing Platform Cooperations Collaborate with other companies in a Special Interest Group Information Source Further education (events / tutorials) Networking & Socializing Nr. 3 Cooperations Nr. 2 Learning Nr. 1 Networking Member survey 2010: Your benefits from bwcon…
  • 20.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 20 Mannheim = Music Karlsruhe = Digital Media, Arts, Games Baden-Baden = Public Broadcasting Pforzheim = Fashion Design Friedrichshafen/Konstanz = Mobile Services Ulm = Design, Media & ICT Stuttgart / Ludwigsburg = Publishing, Digital Media, Film, Advertising, Architecture Freiburg/Offenburg = Publishing/Media Baden-Württemberg Creativity Network: travel time north – south: 4 hours, 350 km „Cluster Learning Process“
  • 21.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 21 6. The humanistic approach on clusters
  • 22.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 22 Thoughts 2 sec Feelings 1/100 sec FACTS RELATIONSHIPS http://www.run4miles.de/archives/2402 http://www.brsnederland.nl/de/index.php
  • 23.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 23 http://www.brainworker.ch/psychologie/ Carl R. RogersAbraham Maslow Empathy Acceptance Congruence The Humanistic Approach
  • 24.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 24 7. What do we need for the future?
  • 25.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 25 What do we need for the future? ü Expanded understanding of Relationships and of Cluster Managers as Relationship Managers ü Relationship Skills in addition to Business Expertise ü Humanistic Community Approach ü Acknowledgement Culture ü Learning Cluster Communities ü Development of New Cluster Concepts including virtual social Networks
  • 26.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 26 Training Session for Cluster Managers The Power of Relationships: Learning & Change in Cluster Management 3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis 13th TCI Annual Global Conference, Delhi NCR 2010 Learn about the success factors empathy, acceptance and congruence Interact with people who have different cultural backgrounds Trust needs Touch Learn about trust building as the most important instrument in team building
  • 27.
    MFG - MehrInnovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 27 @ Hindustan Times