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Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern communicator

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Mynewsdesk
Mynewsdesk

The document discusses MyNewsDesk, a company that provides PR and content marketing tools. It outlines MyNewsDesk's vision of enabling all stories to be told and heard. It also describes MyNewsDesk's product vision as an open PR platform where stories are created, distributed and measured. Additionally, it introduces new features for listening and monitoring tools that integrate with the PR workflow to help identify and engage audiences.

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LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN & LEARN The only 2 skills needed for the modern communicator
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 Our core purpose: To release the full power of stories, to inspire and spark positive change. @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 Our vision: A world where no story goes untold or unheard. @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean BRAND PUBLISHER CEOs PR’s / Communicators Marketers Content Marketers CONTENT MARKET Journalists Bloggers Freelance Content creators CONSUMER MARKET Everyone consuming company news 1.6m uniques per month LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 Our Product vision: The Open PR Platform where stories are created, told and heard @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean What is Important to You? Efficiency • Save time and effort • Reach the right audience more effectively • Making their job (and lives) easier Looking good • Save money • Show results • Look professional
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean OK heavy stuff over Now What’s on our learning agenda
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Virtual and augmented reality LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 Snapchat Instagram Stories FaceBook Live @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Machine learning & artificial intelligence LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean The break The update The lookup The story The recline What is your content designed for? The primary national news source
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Is it about producing more content? The New York Times Washington Post Unique US Digital Visitors (Millions) 50 60 70 80 April -15 October -15 April -16 Source: ComScore
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean The Amazonization Of News & Content Head Longtail Discoverability Popularity
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean New York • Impact Award Stockholm • Best Digital Campaign of 2016 • Most Innova8ve Campaign of 2016 • Silver – Best PR campaign of 2016 London • Innova8on of the Year • Best use of Technology • Chairman’s Award
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean +77% SALES What happens when you get your PR Right
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Product Place Price Promotion Solution Access Value Education
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Digital PR academy PRESENT 1 http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Get you and your team up to date on the latest thinking in digital PR, tested and certified for free http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Storytelling Imagery Distribution Measurement Influencer relations @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Study guides @jonobean http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Video courses http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Self assesment & Certification http://learn.mynewsdesk.com/sv/academy/
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean •  2,500 PR professionals •  Primarily managers and directors •  Eight countries •  Working in local, regional and global PR •  Over 17 industries LISTEN AND LEARN © MYNEWSDESK 2016 First comprehensive global study on Digital PR
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean STRATEGY TECHNOLOGY THE FUTURE
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 “When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 The evolution of media monitoring @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Mynewsdesk Listen Mynewsdesk Monitor PRESENT 2
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean •  Integrated PR Workflow •  Decrease monitoring costs •  Actionable insights for influencer relations •  Actionable insights for content creation Mynewsdesk Listen
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean •  Available Now •  Selective roll-out •  Talk to your account manager Mynewsdesk Listen
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean THE PR WORKFLOW Contacts Identify and manage Your Audience Monitor Monitor Your industry Publish Create and distribute Your Stories Analyze Measure Your Story
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean •  Monitor Your Industry •  Identify & Engage Your Audience •  Create & Distribute Your Story •  Measure Your Reach LISTEN AND LEARN © MYNEWSDESK 2016 PR Workflow
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean 1.  Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try Mynewsdesk Listen or Monitor Your 5 Takeaways LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean - Albert Einstein LISTEN AND LEARN © MYNEWSDESK 2016 “The measure of intelligence is the ability to change ”. “Once you stop learning you start dying” @jonobean
LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean Thank you! @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean

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Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern communicator

  • 1. LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN & LEARN The only 2 skills needed for the modern communicator
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  • 34. LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean LISTEN AND LEARN © MYNEWSDESK 2017 “When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama @jonobean
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  • 41. LISTEN AND LEARN © MYNEWSDESK 2017 @jonobean 1.  Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try Mynewsdesk Listen or Monitor Your 5 Takeaways LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
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