Presentation during the BAM Marketing Congress on 6 December 2019 in Brussels Expo. The world has changed and will continue to do so: it is volatile and complex, the speed of innovation is fast-paced. But how do teams best tackle disruption and how can marketing and communications embrace innovation and enable itself and the organization to be truly innovative? In this highly engaging and interactive keynote session we will jointly explore key areas and best practices of innovation, including tools and strategies that can be applied the next day. All participants will create interactively a roadmap for their innovation journey.

1. Audiences
1
Innovation that Sticks
mail@lars-sudmann.com
@larssudmann
Facebook/LarsSudmann
be.linkedin.com/in/LarsSudmann

3. Innovation
is easy!
@larssudmann

4. Strategise

5. Plan

6. Work

7. Communicate

8. Implement &
Be Happy

9. Right?
@larssudmann

13. Maybe we need a
different approach
@larssudmann

14. Use the Spaghetti Principle
Embrace the Key Factor
Keys an Innovative Culture

15. Use the Spaghetti Principle

17. Long operating
history
Static
Environment
Dynamic
Environment
Short operating
history
Predict & Plan!
?
@larssudmann

18. “If the path before you is clear
you’re probably on somebody
else’s path.”
Joseph Campbell
@larssudmann

19. The Spaghetti Principle

21. Long operating
history
Static
Environment
Dynamic
Environment
Short operating
history
Predict & Plan!
Test & Iterate!
(Spaghetti)
@larssudmann

22. ProductsInnovation
@larssudmann

23. Approaches Tools & Apps
Products
Leadership Business Models
Services Innovation
@larssudmann

24. « Walking meetings »
@larssudmann

25. Credit: Brandon Boyd

26. « Full water meetings »
@larssudmann

27. Approaches Tools & Apps
Products
Leadership Business Models
Services Innovation
@larssudmann

28. Optimization
@larssudmann

29. Use the Spaghetti Principle
Embrace the Key Factor

30. Known
Unknowns
Unknown
Unknowns
N-K
K
K N-K
„Outthere“
„Self “ @larssudmann
Known
Knowns
Unknown
Knowns

31. Bees or flies?
Cf. D. Baecker – Postheroic Management @larssudmann

33. Be bees like flies!
Cf. D. Baecker – Postheroic Management @larssudmann

34. Optimization
@larssudmann

35. Example MyMExample
MyMuesli

37. Innovation can
also start by
thinking INSIDE
the box

38. Illustration
Example
Sky Box

40. Use the Spaghetti Principle
Embrace the Key Factor
Keys an Innovative Culture

41. “I have a plan!”

42. ://www.flickr.com/photos/bernhardtsoccer

43. #Tool
Strategic Intent

44. The single, most-important thing that we must
focus on is _____________________.

46. Why?

47. Why a “Why”?

48. “The person who has
a Why can bear
almost any How”

49. What?
Why?
(How?)
@ larssudmann

50. Do the
PechaKucha -
check

52. 20 seconds

53. What? (”The single, most ...“)
Why?
@larssudmann

55. Switch

57. The Power of a System
@larssudmann

58. “Failure is actually an option here.
If things are not failing, you are not
innovating.”
Elon Musk

60. What is your Line #12?

61. Use the Spaghetti Principle
Embrace the Key Factor
Keys an Innovative Culture

62. Use the Spaghetti Principle
Embrace the Key Factor
Keys to Living Personal Innovation

63. „If you want a guarantee, buy
a toaster.“
Clint Eastwood
„It is impossible to produce
superior performance unless
you do something different.“
John Templeton@larssudmann

64. Throw some Spaghetti at
the wall...and see what
sticks

65. Audiences
1
Innovation that Sticks
mail@lars-sudmann.com
@larssudmann
Facebook/LarsSudmann
be.linkedin.com/in/LarsSudmann

66. mail@lars-sudmann.com
@larssudmann
Facebook/LarsSudmann
be.linkedin.com/in/LarsSudmann
Book out December 2019