Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. “People don’t trust brands - they believe what people they trust say about them.” Even if this statement makes you cringe, there’s some serious truth to it. How to get on the radar of ‘people our clients trust’? An army of friends helps you to crack that nut. It is not ‘another influencer’ program. It is not a client activation program either. An army of friends activates all those that share your purpose – and help you to flourish.

1. @ANNMAES
#FLRISHTODAY

2. YOUR CHALLENGE?
GETTING,KEEPING
PASSING ON
ATTENTION
FOR YOUR BRAND
@ANNMAES
#FLRISHTODAY

6. I’M IN

7. EUH?

8. I’M OUT

9. ?

10. ?
NATUREWHAT WE DO (NATURE)

11. ?
NATURENEEDLE, WASSUP?
WE STAY PUT

12. !
NURTUREWAY BETTER (NURTURE)

13. !
NURTURENOW WE’RE TALKING

14. THE MILLION DOLLAR
QUESTION YOU
HAVE TO CRACK
WHO ARE MY
GREEN FACES?
@ANNMAES
#FLRISHTODAY

15. LOYAL CLIENTS?

16. AMBASSADORS?

17. INFLUENCERS?

19. AMBASSADORS
LOYAL CLIENTS
INFLUENCERS
THAT IS PAID LOVE - ONCE YOU STOP PAYING, THEY GO REAL QUIET

20. AMBASSADORS
LOYAL CLIENTS
INFLUENCERS
YOUR CLIENTS ARE NOT (ALWAYS) YOUR GREEN FACES
YOUR GREEN FACES ARE NOT (ALWAYS) YOUR CLIENTS

21. AMBASSADORS
LOYAL CLIENTS
INFLUENCERS
NOT EVERYBODY IS A REFERENCE / A MEGAPHONE
YOUR GREEN FACES CAN BE DISCREET

22. GREEN FACES ARE
ALL THOSE THAT
LOVE YOUR
SOCIAL CURRENCY
@ANNMAES
#FLRISHTODAY

23. STATUS UNIQUENESS
PURPOSE
VALUES
YOU HAVE SOCIAL CURRENCY I LIKE

24. STATUS UNIQUENESS
PURPOSE
VALUES
NOT ALL SOCIAL CURRENCY IS EQUAL
PLEASE,
LOOK AT ME
HELP ME
BECOME

25. STATUS
NOT ALL GREEN FACES ARE EQUAL
FANS SOLDIERS
UNIQUENESS
PURPOSE
VALUES

26. STATUS
THE OUTPERFORMER
FANS SOLDIERS
UNIQUENESS
PURPOSE
VALUES

27. TILL WE SUCCEED
FANS SOLDIERS
AS LONG AS YOU ARE HIP & HAPPENING / UNIQUE
STATUS UNIQUENESS
PURPOSE
VALUE
STORYTELLING STORYBECOMING

28. SOLDIERS
CLEAN OCEANS

29. NO NASTIES
SOLDIERS

30. SLAVE FREE
SOLDIERS

31. BETTER FOOD
BETTER WORLD
SOLDIERS

32. JOYFUL SOLUTION
SOLDIERS

33. AMMUNITION TURNS
INDIVIDUAL SOLDIERS
INTO A PERFORMING
ARMY OF FRIENDS
@ANNMAES
#FLRISHTODAY

34. FAN SOLDIER

35. FAN SOLDIER
x
x
x x

36. FAN SOLDIER
x
x
x x A A
A
A

39. FAN SOLDIER
x
x
x x A A
A
A

40. YOU NEED
THAT RIPPLE
PEOPLE DON’T
TRUST BRANDS
THEY TRUST
WHAT PEOPLE
THEY LIKE SAY
ABOUT THEM
@ANNMAES
#FLRISHTODAY

41. WANT ATTENTION FOR
YOUR BRAND?
BUILD & RUN AN
ARMY OF FRIENDS
@ANNMAES
#FLRISHTODAY

43. ARMY OF FRIENDS
BUILDING BLOCKS
MEANINGFUL SOCIAL CURRENCY
MAGIC
MANAGEMENT
@ANNMAES
#FLRISHTODAY

44. @ANNMAES
#FLRISHTODAY