Augmented and virtual reality applications spice up marketing, boost sales, and create and the infinite lab for experiments!

1. WeAR Studio
AR/VR MARKETING

2. Years ago when Steve Jobs told the
world about mobile apps,
businesses were sceptical.
They thought mobile apps were
toys to distract kids from crying.

3. TODAY MOST BUSINESSES
ARE SCEPTICAL
ABOUT VR/AR APPLICATIONS

4. EXCEPT FOR BIG BRANDS
THAT EMBRACED VR/AR APPS

5. 5
WHY DO AR/VR
APPS WORK?
LEGO, L’Oreal, GAP, BMW, Ikea, Allo,
Danone, Zara use AR & VR apps to
communicate messages to their clients.
And reach amazing results!

6. PEOPLE LOVE MOBILE APPS!

7. 7
VR/AR APPS RESONATE WITH
MARKETING TRENDS 2018
According to Forbes, Neil Patel, Business Insider,
personalization, transparency, visualization, social
media engagement, tutoring, empathy, interactivity/
prosumerism are the most important marketing trends
2018.

8. PERSONALIZATION
CHALLENGE:TO MAKE EVERY
CLIENT FEEL UNIQUE AND
SPECIAL
SOLUTION: L’OREAL
MAKEUP GENIUS AR APP

10. “WE WILL FIND THE BEST
LIPSTICK THAT MATCHES
YOUR EYES”
MESSAGE FROM L’OREAL
TO CUSTOMERS:

11. “As reality is qualified, altered,
and commercialized,
consumers respond to what is
engaging, personal,
memorable and above all,
what they perceive as
authentic.”
- Joe Pine, the author of Experience Economy

12. TUTORING
CHALLENGE:TO IMPROVE
CUSTOMER EXPERIENCE
WITHOUT BEING PUSHY
SOLUTION: LEGO’S AR APP

13. 13

14. “LET US SHOW YOU
HOW TO DO IT BETTER”
MESSAGE FROM LEGO TO
CUSTOMERS:

15. “People need emotional
navigation.”
Collin Drummond, Strategist at BBDO Worldwide

16. EMPATHY
TASK:TO HELP CUSTOMERS UNDERSTAND
HOW THEY WILL FEEL ABOUT THE PRODUCT
SOLUTION: FULLY IMMERSIVE VR TOURS OF
HOTEL PARIS MONTE CARLO

17. 17

18. “LET US SHOW YOU
HOW YOU WILL
FEEL”
THE MESSAGE FROM HOTEL DE
PARIS MONTE CARLO:

19. 19
EXPERIENCE ECONOMY
In the age of the experience economy, people want memories and
impressions more than services. Harvard Business Review.
AWARENESS CONSIDERATION DECISION EXPERIENCE

20. HOW DO BRANDS CREATE
ENGAGING EXPERIENCES?
RED BULL SUPERSONIC FREEFALL

22. EXPERIENTIAL MARKETING
CHALLENGE: HOW TO ENGAGE
WITH CUSTOMERS ON A DEEPER
LEVEL
SOLUTION:
STARBUCKS AR APP

23. 23

24. “LOOK HOW YOUR
FAVORITE CAPPUCCINO
IS BREWED”
MESSAGE FROM STARBUCKS
TO CUSTOMERS:

25. SOCIAL MEDIA
CHALLENGE: HOW TO CONTACT
CUSTOMERS IN THEIR NATURAL
HABITAT
SOLUTION:
ESTEE LAUDER AR APP + AI

26. 26
AR + AI
A user logs in Facebook and chats
with AI that offers a potential
client a perfect lipstick using AR
camera

27. VISUALIZATION
CHALLENGE: HOW TO SHOW THE
CUSTOMER THE PRODUCT FROM THE
ONLINE STORE
SOLUTION:
ALLO VIRTUAL STORE

28. 28
100 AD
BAZZARS
19 cent.
GENERAL
STORES
19 cent.
CATALOGS
21 cent.
MALLS
THE EVOLUTION of SHOPPING
2018
VIRTUAL
STORES

30. First virtual store in the world that can
be opened from
ANYWHERE
With 100% realistic 3D models of all
products.
AR-Based Shopping Experience

31. “The consumer is not a
moron, it is your wife.”
David Ogilvy, the Father of Copywriting

32. PROSUMERISM
CHALLENGE: TO MAKE A CUSTOMER THE
CO-AUTHOR OF THE PRODUCT
SOLUTION:
SHOPIFY AR APP

33. “LET’S DESIGN YOUR T-
SHIRT TOGETHER”
MESSAGE FROM SHOPIFY TO
CUSTOMERS:

35. TRANSPARENCY
CHALLENGE: SHOW THE CLIENT ALL
THE INFORMATION ABOUT THE
PRODUCT FROM THE START
SOLUTION:
CASTLE HILL AR APP

37. “WE DON’T SWEET
TALK YOU”
MESSAGE FROM CASTLE HILL
TO CUSTOMERS:

38. “Authenticity is doing what you
promised;
not being “who you are.”
Seth Godin, one of the best American bloggers

39. THE FUTURE OF MARKETING IS
AUGMENTED AND VIRTUAL