2. Personal Information
Full name: Wassim Ben Salem
Age: 23 years-old
Phone : + 21653906110
Email: wassimbensalem.wbs@gmail.com
Academic background: IT Engineering Student
3. Personal Information
AIESEC EXPERIENCE
AIESEC Conferences
OC Tunisian For Global Goals 2019
TULDS 2019
BTtT 2019
PEP RALLY 2019
Hyppo Akra 2019
OCVP MKT in HEALTH AWARENESS Project 2019
OC Youth Speak Forum 2019
GST B2C Graphic Designer
7. Showcase Materials Referral Marketing
University Relations
Weak synergy with OGX
independency of the dept.
One Digital Ecosystem
instability of the student's
schudle
instability of the student's
schudle
PR Involvement
Mass Emails
Visual Approach
Events
Digital University Ecosystems
Local Influencers
The newbies are motivated
and ready to learn
One Digital Ecosystem
12. University Relations and
contracts
Lack of HR in the physical
campaigns
Topic Problems Solutions
Set up the Infrastructure
before the attraction.
Have HR allocated to B2C
market
Set the financial Resources
Sales Pitch co-creation with
OGX
Wrong sales Pitch.
contradiction of the sales messages
with the online attraction
A lot and confusing sheets
not efficient way to track and report
the physical Marketing
Find new ways to track and report
the physical Marketing
Synergy: TM Synergy: PD Synergy: OGX
Lack of AIESEC Knowledge
for the members
Ensure that all the members
complete the education cycle
and accelerate it for the new ones.
Problems &
Solutions
Synergy: F&L
13. Flooding the virtual
channels with our content
Set Timeline for the touch
with our market
and respect global and
national EXC timeline while
creating our own
Topic Problems Solutions
Problems &
Solutions
14. We loose contact with the
EP
Topic Problems Solutions
Encourage EPs to give reviews
on google, facebook and other
channels.
lack of sustainability
- Have a communication
strategy targeting EPs finishing
experience to go for another
experience (GV, GE, GT,
membership) or refer a friend
Problems &
Solutions
15. We dont track
main dropout reasons
Monitor main dropout
reasons from the customers
bi-weekly/monthly
Topic Problems Solutions
Synergy: OGX
Problems &
Solutions
17. The physical Marketing
Lack of innovation in our presence
in campuses
Not because we dont have
ideas
BUT we don't know how and
when we realize them.
Initiatives
18. Initiatives
The physical Marketing
OFF peakOFF peak Summer peak Winter peak
Efficiency
ClarityAND
We focus to realize ONE innovative idea per university
N ideas
realized
N ideas
realized
It depends on market
in the Pre-Attraction
phase
We create engagment with our customer
Showcase output could help us to shine on
the national channels
19. Referral Marketing
Keep EP Engaged
Most of the customers that we attract heard about AIESEC
either through a friend or a family member
Initiatives
Communicate with
emails, blogs, newsletters,
new products, promotions
and contests.
Make the Referral Easy
Whether it’s completing a form,
sending an email, or simply sharing
a Facebook post – make the
referral process as simple as
possible for the Ep
Connect with Influencers
When Universal Studios went to launch
the Wizarding World of Harry
Potter theme park, they did it by only telling
7 influential bloggers. In 24 hours,
350 million people had heard of the park.
23. JAN
JAN
FEV MAR
APR
MAY
JUNJULAUG
SEP
OCT
NOV DEC
Team selection
transition planning
Building dept
Create
the customer personas
and market research
update
the customer personas
and market research
Initialize attraction
works
Prepare for the
Summer peak
Prepare for the
Winter peak
ips ops showcase
and learning cycle
ips ops showcase
and learning cycle
closing and
reporting
showcase and
promotion for projects
plannification
For winterpeak
follow up and UR
preperation
Team motivation space
and O2Os
Timeline
