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LCVP MKT
Wassim Ben Salem
Candidate 20/21
Personal Information
Full name: Wassim Ben Salem
Age: 23 years-old
Phone : + 21653906110
Email: wassimbensalem.wbs@gmail.com
Academic background: IT Engineering Student
Personal Information
AIESEC EXPERIENCE
AIESEC Conferences
OC Tunisian For Global Goals 2019
TULDS 2019
BTtT 2019
PEP RALLY 2019
Hyppo Akra 2019
OCVP MKT in HEALTH AWARENESS Project 2019
OC Youth Speak Forum 2019
GST B2C Graphic Designer
LC Current State
Applicants
No healthy sign ups
RealizedApproved
23.9%
85.63%
53.02%
Accepted
SWOT
Showcase Materials Referral Marketing
University Relations
Weak synergy with OGX
independency of the dept.
One Digital Ecosystem
instability of the student's
schudle
instability of the student's
schudle
PR Involvement
Mass Emails
Visual Approach
Events
Digital University Ecosystems
Local Influencers
The newbies are motivated
and ready to learn
One Digital Ecosystem
ODE
Efficiency
ClarityAND
B2C SOPs
Problems
Problems &
Solutions
University Relations and
contracts
Lack of HR in the physical
campaigns
Topic Problems Solutions
Set up the Infrastructure
before the attraction.
Have HR allocated to B2C
market
Set the financial Resources
Sales Pitch co-creation with
OGX
Wrong sales Pitch.
contradiction of the sales messages
with the online attraction
A lot and confusing sheets
not efficient way to track and report
the physical Marketing
Find new ways to track and report
the physical Marketing
Synergy: TM Synergy: PD Synergy: OGX
Lack of AIESEC Knowledge
for the members
Ensure that all the members
complete the education cycle
and accelerate it for the new ones.
Problems &
Solutions
Synergy: F&L
Flooding the virtual
channels with our content
Set Timeline for the touch
with our market
and respect global and
national EXC timeline while
creating our own
Topic Problems Solutions
Problems &
Solutions
We loose contact with the
EP
Topic Problems Solutions
Encourage EPs to give reviews
on google, facebook and other
channels.
lack of sustainability
- Have a communication
strategy targeting EPs finishing
experience to go for another
experience (GV, GE, GT,
membership) or refer a friend
Problems &
Solutions
We dont track
main dropout reasons
Monitor main dropout
reasons from the customers
bi-weekly/monthly
Topic Problems Solutions
Synergy: OGX
Problems &
Solutions
Initiatives
The physical Marketing
Lack of innovation in our presence
in campuses
Not because we dont have
ideas
BUT we don't know how and
when we realize them.
Initiatives
Initiatives
The physical Marketing
OFF peakOFF peak Summer peak Winter peak
Efficiency
ClarityAND
We focus to realize ONE innovative idea per university
N ideas
realized
N ideas
realized
It depends on market
in the Pre-Attraction
phase
We create engagment with our customer
Showcase output could help us to shine on
the national channels
Referral Marketing
Keep EP Engaged
Most of the customers that we attract heard about AIESEC
either through a friend or a family member
Initiatives
Communicate with
emails, blogs, newsletters,
new products, promotions
and contests.
Make the Referral Easy
Whether it’s completing a form,
sending an email, or simply sharing
a Facebook post – make the
referral process as simple as
possible for the Ep
Connect with Influencers
When Universal Studios went to launch
the Wizarding World of Harry
Potter theme park, they did it by only telling
7 influential bloggers. In 24 hours,
350 million people had heard of the park.
Team structure
Team structure
LCVP MKT
Attraction
manager
Attraction
manager
Icomm
manager
Customer
relation
manager
OGV/IGV
Coordinator
OGET/IGET
Coordinator
Timeline
JAN
JAN
FEV MAR
APR
MAY
JUNJULAUG
SEP
OCT
NOV DEC
Team selection
transition planning
Building dept
Create
the customer personas
and market research
update
the customer personas
and market research
Initialize attraction
works
Prepare for the
Summer peak
Prepare for the
Winter peak
ips ops showcase
and learning cycle
ips ops showcase
and learning cycle
closing and
reporting
showcase and
promotion for projects
plannification
For winterpeak
follow up and UR
preperation
Team motivation space
and O2Os
Timeline
Don't follow quotes , create them .
Thank you for
your attention.

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Wassim ben salem Action plan LCVP_MKT 20/21

  • 1. LCVP MKT Wassim Ben Salem Candidate 20/21
  • 2. Personal Information Full name: Wassim Ben Salem Age: 23 years-old Phone : + 21653906110 Email: wassimbensalem.wbs@gmail.com Academic background: IT Engineering Student
  • 3. Personal Information AIESEC EXPERIENCE AIESEC Conferences OC Tunisian For Global Goals 2019 TULDS 2019 BTtT 2019 PEP RALLY 2019 Hyppo Akra 2019 OCVP MKT in HEALTH AWARENESS Project 2019 OC Youth Speak Forum 2019 GST B2C Graphic Designer
  • 5. Applicants No healthy sign ups RealizedApproved 23.9% 85.63% 53.02% Accepted
  • 7. Showcase Materials Referral Marketing University Relations Weak synergy with OGX independency of the dept. One Digital Ecosystem instability of the student's schudle instability of the student's schudle PR Involvement Mass Emails Visual Approach Events Digital University Ecosystems Local Influencers The newbies are motivated and ready to learn One Digital Ecosystem
  • 8. ODE
  • 12. University Relations and contracts Lack of HR in the physical campaigns Topic Problems Solutions Set up the Infrastructure before the attraction. Have HR allocated to B2C market Set the financial Resources Sales Pitch co-creation with OGX Wrong sales Pitch. contradiction of the sales messages with the online attraction A lot and confusing sheets not efficient way to track and report the physical Marketing Find new ways to track and report the physical Marketing Synergy: TM Synergy: PD Synergy: OGX Lack of AIESEC Knowledge for the members Ensure that all the members complete the education cycle and accelerate it for the new ones. Problems & Solutions Synergy: F&L
  • 13. Flooding the virtual channels with our content Set Timeline for the touch with our market and respect global and national EXC timeline while creating our own Topic Problems Solutions Problems & Solutions
  • 14. We loose contact with the EP Topic Problems Solutions Encourage EPs to give reviews on google, facebook and other channels. lack of sustainability - Have a communication strategy targeting EPs finishing experience to go for another experience (GV, GE, GT, membership) or refer a friend Problems & Solutions
  • 15. We dont track main dropout reasons Monitor main dropout reasons from the customers bi-weekly/monthly Topic Problems Solutions Synergy: OGX Problems & Solutions
  • 17. The physical Marketing Lack of innovation in our presence in campuses Not because we dont have ideas BUT we don't know how and when we realize them. Initiatives
  • 18. Initiatives The physical Marketing OFF peakOFF peak Summer peak Winter peak Efficiency ClarityAND We focus to realize ONE innovative idea per university N ideas realized N ideas realized It depends on market in the Pre-Attraction phase We create engagment with our customer Showcase output could help us to shine on the national channels
  • 19. Referral Marketing Keep EP Engaged Most of the customers that we attract heard about AIESEC either through a friend or a family member Initiatives Communicate with emails, blogs, newsletters, new products, promotions and contests. Make the Referral Easy Whether it’s completing a form, sending an email, or simply sharing a Facebook post – make the referral process as simple as possible for the Ep Connect with Influencers When Universal Studios went to launch the Wizarding World of Harry Potter theme park, they did it by only telling 7 influential bloggers. In 24 hours, 350 million people had heard of the park.
  • 23. JAN JAN FEV MAR APR MAY JUNJULAUG SEP OCT NOV DEC Team selection transition planning Building dept Create the customer personas and market research update the customer personas and market research Initialize attraction works Prepare for the Summer peak Prepare for the Winter peak ips ops showcase and learning cycle ips ops showcase and learning cycle closing and reporting showcase and promotion for projects plannification For winterpeak follow up and UR preperation Team motivation space and O2Os Timeline
  • 24. Don't follow quotes , create them .
  • 25. Thank you for your attention.