This document contains the resume of Waqas Ahmad Mallal, an electrical engineer seeking a position in sales, marketing, and business development. Currently he works as the Deputy Manager of Sales for Orient Energy Systems, where he is responsible for sales and business development of Cummins generator sets. Previously he worked as a Spare Sales Executive for Descon Power Solutions, where he sold spare parts for MWM gas generators. He has a Bachelor's degree in Electrical Engineering from NUST and relevant work experience and training.

1. WAQAS AHMAD MALLAL
ELECTRICAL ENGINEER (Sales, Marketing & Business Development)
Add: House#282, Street#34-F, Sector I-9/4, Islamabad, Pakistan.
Phone: +92514433121
Cell: +923202244400
Email: waqas_mallal@hotmail.com
CAREER OBJECTIVE:
To lead, challenge and be challenged in a business development position. Analyze and improve
marketing, sales and operational performance. Develop products, markets and relationships.
PROFESSIONAL EXPERIENCE:
Aug 10~Present
ORIENT ENERGY SYSTEMS PRIVATE LIMITED, ISLAMABAD
Official Distributors of Cummins Power Generation Products, United Kingdom
Deputy Manager Sales
Responsibilities and Job Description:
 Sales of Cummins diesel generator sets.
 Market study, identification of business opportunities and market share of competitors’ target
areas for future sales.
 Development of feasibilities, comparisons and market study.
 Coordination with technical support departments keeping them abreast with customer
requirements.
 Preparation for participation in tenders.
 Opportunity creation on the basis of reliability of operation and cost effectiveness.
 Preparation of presentations for monthly and quarterly business reviews.
 Preparation of customer coverage reports and identification of target areas for future sales.
 Marketing of the product through all possible means of communication; exhibitions, conferences
and introductory letters etc.
 Preparation of presentations for monthly and quarterly business reviews.
 Schedule and conduct sales meetings with prospective customers.
 Preparation of analytical reports on the basis of market statistics and future prospects.
 Preparation of customer coverage reports and identification of target areas for future sales.
 Coordination with vendors for offering complete turnkey to customers.
 Customer site visits to study plant site conditions for effective custom made proposals and
development of operational philosophies.

2. Accomplishments:
 Below are some of my major accomplishments during last 03 years that were highly appreciated
by the higher management.
Telecom sector: 12.8 MWs of DG sets. Customers are CM Pak, Mobilink and Huawei.
Oil & Gas: 2.5 MWs of DG sets. Customers are OMV, SLB and OGDCL.
Manufacturing & Infrastructure: 15MWs of DG sets. Customers are Pakistan Tobacco
Company Limited, China State construction engineering company, Xinjiang Beixin and China
Water and Electric Corporation to name few.
Poultry: Approximately 10 MWs of DG sets sold to Sadiq, Jadeed, MB Chicks and Rose chicks.
 Received Salesman of the year award in last quarter of 2014 from the higher management on
achieving more than 100% sales target.
 In 2015 achieved sales target of 19 million in first 2 quarters.
Jan08~July10
DESCON POWER SOLUTIONS PRIVATE LIMITED, LAHORE
Official Distributors of MWM Gas Generators, Germany
Spare Sales Executive
Responsibilities and Job Description:
 To visit all the existing and new customers to find out any requirements for spares of MWM
generator sets and be able to suggest spares to avoid downtime.
 Working with the Business Development Manager to develop new business, prepare proposals
and quotations for supply of OEM spare parts.
 Responding efficiently to enquiries for MWM spare parts with appropriate information about MWM
products and services.
 Develop sales volumes in designated area.
 Keep track of daily basis report on sales achievement in comparison to targets.
 To develop an up-to-date knowledge of the characteristics, strengths and weaknesses of MWM
products.
 Be able to point out to maintain minimum spares inventory within DESCON Power Solutions.
 Proactively in contact with services and new generator sets sales team within DESCON Power
Solutions regarding their developments at customer sites.
 Revisit the customers for after sales and customer feedback on periodic basis. Coordination and
communication with generator manufacturer for development of effective liaison, keeping
them abreast with market trends, product competitiveness, customer demands and short
term and long term organizational goals.

3. INTERNSIP PROGRAM:
July29~Aug24 (2005)
ND TECHNOLOGIES PRIVATE LIMITED, ISLAMABAD.
I completed my internship program in the embedded system engineering department. I was part of
the theoretical and practical research team on Switch Mode Power Supply.
TRAININGS AND CERTIFICATIONS:
 Attended a 3 day workshop on Competitive Selling Techniques conducted by Institute of
Management and Sales.
 Attended a three day workshop on “THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE,
SIGNATURE PROGRAM BY FRANKLIN COVEY”.
 Attended a three day learning program on “LOW KVA RATING PROGRAM BY IAN KIRK
PATRICK”.
ACADEMIC QUALIFICATION:
Bachelor of Electrical Engineering 3.37/4.00
 National University of Sciences and Technology (NUST), Rawalpindi.
Pakistan Navy Engineering College, PNS Jauhar, Karachi.
 Air University, Islamabad.
Final Year Project:
Remote Control of Electrical Appliances via Telephone line.
Designed a system by which all the electrical appliances can be controlled by calling from a telephone or
a cell phone anywhere in the world. The system has a special feature of voice messages for an easy and
convenient operation.
Semester Projects:
 Design and implementation of a Digital Telephone Exchange. This system can be used in a small
industry or an office and allows audio conferencing.
 Design of a home automation system.
 Study project of CDMA, its power control and different coding schemes. Study project of VSAT
(Very Small Aperture Terminals), its history, network configurations and types of services they
offer.
Majors:
Electrical Circuit Analysis Electronics
Engineering management and Economics Electrical machines
Communication systems Digital Signal Processing
Satellite and Mobile communication
Electrical Power

4. Higher Secondary School Certificate (HSSC)
811/1100
Islamabad Model College for Boys, F-7/3, Islamabad.
Subjects: Pre-Engineering
Secondary School Certificate (SSC)
741/850
Islamabad Model College for Boys, F-7/3, Islamabad.
Subjects: Science
COMPUTER SKILLS:
 Working knowledge of Microsoft Office XP (Word, Excel & Power Point), Microsoft Visio and
Microsoft Projects.
 Interest in finding engineering solutions using Microsoft Excel and MATLAB.
LANGUAGE SKILLS:
LANGUAGE WRITTEN SPOKEN
ENGLISH FLUENT FLUENT
URDU FLUENT FLUENT
ARABIC CAN WRITE BEGINNER’S LEVEL
GERMAN COMPLETED 320 TEACHING
UNITS
BEGINNER’S LEVEL, BORN IN
GERMANY
COMMENDATIONS AND DISTINCTIONS:
 Second in All Pakistan Quiz Competition 1997.
 Second in SSC examination in the institution.
 Captain of winning inter-departmental basketball team.
EXTRA-CURRICULAR ACTIVITES:
 Reading magazines of general and professional interest.
 Watching football on weekends. Fan of English Premier League (EPL) and Spanish Football
League (La Liga).
REFERENCES:
Available on request.