Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

1. Klout and Online
Influence
Megan Berry
Marketing Manager, Klout
@meganberry / @Klout

2. What is Influence?

3. It’s not a popularity contest

4. It’s not about followers

5. in•flu•ence: the ability to drive
action

6. It’s not new

7. Why Do You Care?
1. Measure Your Own Success
2. Understand Your Network
3. Know Who To Connect To

8. How is influence
measured?

9. Network

10. Social Actions
Clicks Conversations Messages Lists

11. What is Klout?

12. ❝ Standard for Influence
The
❞
1000+ API Influencer
Partners Perks

13. The Klout Score
20 (average)
0 100
Inactive Most Influential

14. Score
Components
True Reach Amplification Network

15. Sub-heading will take up two lines
usually

16. ❝For a service to succeed, it
needs to attract those early
adopters who can help propel
a strong population ❞
- Louis Gray

17. Virgin America
Perk

18. Klout Influencer
Campaigns
1. Targeting 2. Invitation 3. 4.
Engagement Amplification

19. Meritocracy based on
the quality of your
content

20. Thanks! Any Questions?
Would love to hear from you
@meganberry
megan@klout.com