Klout - 2011 Presentation

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Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

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Klout - 2011 Presentation

  1. 1. Klout and Online Influence Megan BerryMarketing Manager, Klout @meganberry / @Klout
  2. 2. What is Influence?
  3. 3. It’s not a popularity contest
  4. 4. It’s not about followers
  5. 5. in•flu•ence: the ability to driveaction
  6. 6. It’s not new
  7. 7. Why Do You Care?1. Measure Your Own Success2. Understand Your Network3. Know Who To Connect To
  8. 8. How is influence measured?
  9. 9. Network
  10. 10. Social Actions Clicks Conversations Messages Lists
  11. 11. What is Klout?
  12. 12. ❝ Standard for Influence The ❞1000+ API InfluencerPartners Perks
  13. 13. The Klout Score 20 (average)0 100 Inactive Most Influential
  14. 14. ScoreComponentsTrue Reach Amplification Network
  15. 15. Sub-heading will take up two linesusually
  16. 16. ❝For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray
  17. 17. Virgin AmericaPerk
  18. 18. Klout InfluencerCampaigns1. Targeting 2. Invitation 3. 4. Engagement Amplification
  19. 19. Meritocracy based on the quality of your content
  20. 20. Thanks! Any Questions? Would love to hear from you @meganberry megan@klout.com

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