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Klout and Online Influence

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Klout and Online Influence

  1. 1. Klout and Online Influence Megan Berry Influencer Marketing Manager, Klout @meganberry / @Klout
  2. 2. What is Influence?
  3. 3. It’s not a popularity contest
  4. 4. It’s not about followers
  5. 5. in•flu•ence: the ability to drive action
  6. 6. It’s not new
  7. 7. Why Do You Care? 1. Measure Your Own Success 2. Understand Your Network 3. Know Who To Connect To
  8. 8. How is influence measured?
  9. 9. Network @ @ @ @ @ RT! RT! RT! @
  10. 10. Social Actions Clicks Conversations Messages Lists
  11. 11. What is Klout?
  12. 12. ❝ The Standard for Influence ❞ 2000+ API Partners Influencer Perks
  13. 13. The Klout Score 20 (average) 0 100 Inactive Most Influential
  14. 14. Score Components True Reach Amplification Network
  15. 15. Topical Influence Klout is able to drill down and find influencers on Sub-heading will take upof topics. hundreds of thousands two lines usually Entertainment Technology Startups Marketing Tuesday, September 7, 2010
  16. 16. ❝ For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray
  17. 17. Audi A8 Perk
  18. 18. Klout Influencer Campaigns 1. Targeting 2. Invitation 3. Engagement 4. Amplification
  19. 19. Meritocracy based on the quality of your content
  20. 20. Thanks! Any Questions? Would love to hear from you @meganberry megan@klout.com

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