Klout and Online Influence

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Presentation at the Future Marketers Social Media Workshop in Napa

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  • Klout and Online Influence

    1. 1. Klout and Online Influence Megan BerryInfluencer Marketing Manager, Klout @meganberry / @Klout
    2. 2. What is Influence?
    3. 3. It’s not a popularity contest
    4. 4. It’s not about followers
    5. 5. in•flu•ence: the ability to driveaction
    6. 6. It’s not new
    7. 7. Why Do You Care?1. Measure Your Own Success2. Understand Your Network3. Know Who To Connect To
    8. 8. How is influence measured?
    9. 9. Network @ @ @ @ @ RT! RT! RT! @
    10. 10. Social Actions Clicks Conversations Messages Lists
    11. 11. What is Klout?
    12. 12. ❝ The Standard for Influence ❞2000+ API Partners Influencer Perks
    13. 13. The Klout Score 20 (average)0 100 Inactive Most Influential
    14. 14. Score ComponentsTrue Reach Amplification Network
    15. 15. Topical Influence Klout is able to drill down and find influencers on Sub-heading will take upof topics. hundreds of thousands two lines usually Entertainment Technology Startups MarketingTuesday, September 7, 2010
    16. 16. ❝ For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❞ - Louis Gray
    17. 17. Audi A8 Perk
    18. 18. Klout Influencer Campaigns1. Targeting 2. Invitation 3. Engagement 4. Amplification
    19. 19. Meritocracy based on the quality of your content
    20. 20. Thanks! Any Questions? Would love to hear from you @meganberry megan@klout.com

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