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KiranJit Sidhu - EmMeCon Seattle 2013

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KiranJit Sidhu - EmMeCon Seattle 2013

  1. 1. Growth at FacebookThe growth funnelKiranjit SidhuEngineering Manager
  2. 2. Whatever you do… move fast!
  3. 3. 1. Growth Funnel2. Optimizing our funnel3. Growth team at FacebookAgenda
  4. 4. Growth Funnel
  5. 5. Search Engine OptimizationInternationalizationMobileAcquisition
  6. 6. FriendingContact ImporterPeople You May KnowActivationSearch Engine OptimizationInternationalizationMobile
  7. 7. EngagementAcquisitionActivationEngagementViralityAcquisitionActivationEngagementViralityEmail/NotificationsFriendingMobileSearch Engine OptimizationInternationalizationMobileFriendingContact ImporterPeople You May Know
  8. 8. ViralityAcquisitionActivationEngagementViralityAcquisitionActivationEngagementViralityAcquisitionActivationEngagementViralityEmail/NotificationsFriendingMobileSearch Engine OptimizationInternationalizationMobileFriendingContact ImporterPeople You May KnowFriend SuggestionsInvitationsContactImporterFriending
  9. 9. 1. Understand2. Identify3. ExecuteOptimizing the loop
  10. 10. - Growth vs Others- Startup mentality- Common Goals- No limitationsGrowth Team
  11. 11. Questions?ksidhu@fb.com
  12. 12. (c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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