Pinterest is the fourth largest traffic driver online and can be an effective marketing platform. 70% of Pinterest users visit the site for shopping inspiration. The document recommends creating engaging content like infographics and tutorials to pin on Pinterest in order to increase brand visibility and drive sales. Proper use of tools and strategies like contests can help marketers optimize visibility and demonstrate value to Pinterest users.

1. Using Pinterest As Your Next
Marketing Platform

2. Pinterest is the
FOURTH LARGEST
traffic driver.

3. 70% of pinners use
Pinterest for inspiration on
what to buy.

4. There are more than 30 billion
pins on Pinterest.

5. Pinterest draws more site
traffic to publishers than
Reddit and Twitter combined.

6. Why Pinterest for Marketing?
-Create content
-Increase visibility
-Get more sales

7. Content for Pinterest should
include infographics,
checklists, tutorials, teaser
texts and videos.

8. Use tools like Pic Monkey,
www.infogr.am and Screen
Flow to create content.

9. Increase visibility of pins by
pinning early or late.

10. Increase visibility of pins by
hosting a contest.

11. Gain sales by
demonstrating value.

12. For more social
media tips
follow Heather
on Twitter at
@WTWH_Heather.