Harnessing for Digital

•

0 likes•49 views

The document discusses harnessing the digital landscape and presents strategies for companies. It recommends beginning with strategy before tactics and examining competitors' strategies. It emphasizes the importance of mobile, social media, and driving traffic through search engine optimization, paid search, retargeting and remarketing. The document also discusses testing strategies like landing page optimization and digital alchemy to improve results. It argues that while the internet has grown, further growth is still ahead, representing significant opportunities.

Marketing

©2016 WSI. All rights reserved.
Our Corporate Partners

©2016 WSI. All rights reserved.
More than 4000 Marketing Technology Solutions…

WSI Model
Digital Guide…a “Digital Sherpa”
©2016 WSI. All rights reserved.

Your Digital Guide Book
• Digital Minds – by WSI’s Digital Consultants
• International best seller
• 4 languages
• Amazon leader
©2016 WSI. All rights reserved.

This is not just for high tech companies
“75% of the digital
economy is delivered by
traditional companies in
traditional industries”
©2016 WSI. All rights reserved.

Begin with Strategy
Business leaders often choose
Tactics before Strategy
©2016 WSI. All rights reserved.

"All men can see these
tactics whereby I
conquer, but what
none can see is the
strategy out of which
victory is evolved."
Sun Tzu – The Art of War
©2016 WSI. All rights reserved.

Examine your Competitor’s Strategy
• Competitor’s site traffic
– SEO
– PPC
– Social
– Time on site
– Bounce rate
• Visitor interests & demographics
• Advertising spend
• Which ads are performing best
©2016 WSI. All rights reserved.

Opportunity in Mobile
©2016 WSI. All rights reserved.

Mobile
Required - Responsive or Adaptive site
©2016 WSI. All rights reserved.

• Required - Responsive or Adaptive site
• User Interaction Analysis (UIA)
– Not just same navigation on different devices
©2016 WSI. All rights reserved.
Mobile

• Required - Responsive or Adaptive site
• User Interaction Analysis (UIA)
– Not just same navigation on different devices
• Mobile driving SEO ranking
©2016 WSI. All rights reserved.
Mobile

• Have you claimed your properties?
– Consistency of content – critical for SEO
• Twitter
• Google+
• Pinterest
• LinkedIn
• Facebook
• YouTube
• Instagram
Social
©2016 WSI. All rights reserved.

• Have you claimed your properties?
– Consistency of content – critical for SEO
– Google My Business is just the beginning
Social
©2016 WSI. All rights reserved.
My Business Bing Places Apple Maps Facebook Local Directories GPS

• Have you claimed your properties?
– Consistency of content – critical for SEO
– Google My Business is just the beginning
• Reputation Management
– Harnessing your happy customers
– 1 Star on Yelp = 9% increase in revenue (Harvard)
Social
©2016 WSI. All rights reserved.

How do we drive traffic?
©2016 WSI. All rights reserved.

AdaptiveSEO™ Methodology
©2016 WSI. All rights reserved.

©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?

The Power of 2 Pixels!
©2016 WSI. All rights reserved.

The Marketer’s Secret Weapon
©2016 WSI. All rights reserved.

Google Remarketing
©2016 WSI. All rights reserved.

• INSERT REMARKETING IMAGE
©2016 WSI. All rights reserved.

Facebook Retargeting
©2016 WSI. All rights reserved.

• Increases campaign cost by 15-20%
• Increases performance by 50%
• Powerful branding impact is the bonus
The Power of 2 Pixels!
©2016 WSI. All rights reserved.

You’ve paid for the traffic…
Are you squeezing the lemon?
©2016 WSI. All rights reserved.

©2016 WSI. All rights reserved.
Marketing Automation
100 VISITORS
5% LEADS/
SALES

95% DROUPOUT
©2016 WSI. All rights reserved.
Marketing Automation
100 VISITORS
5% LEADS/
SALES

ANOTHER
5%
LEADS/
SALES
95% DROUPOUT
©2016 WSI. All rights reserved.
Marketing Automation
100 VISITORS
5% LEADS/
SALES
MARKETING
AUTOMATION
“Whatis the value of your list?”

Testing
• Landing Page Optimization
• Digital Alchemy
– Traffic costs don’t change, but results do!
• Multivariate analysis
©2016 WSI. All rights reserved.
DIGITAL
ALCHEMY

Landing Page Optimization
©2016 WSI. All rights reserved.

©2016 WSI. All rights reserved.
Yet the Internet is
still in its infancy…
the real opportunity
is ahead

The Internet is Still in its Infancy
“The Internet will
grow more in the
next 5 years than
it has in the last 25
years combined!”
-Ray Kurzweil
©2016 WSI. All rights reserved.

Who is Ray…
• 5 Best selling books
• Thirty-year track record of accurate
predictions. Called "the restless genius" by
The Wall Street Journal
• Called "the ultimate thinking machine" by
Forbes magazine,
• Called the "rightful heir to Thomas Edison."
by Inc magazine
• Heads Google’s X-Labs
©2016 WSI. All rights reserved.

“100,000 Kilos
today…32nd
square”
©2016 WSI. All rights reserved.

461 billion metric tons –
a mountain of opportunity
©2016 WSI. All rights reserved.

Thank you
©2016 WSI. All rights reserved.

Similar to Harnessing for Digital

IMAGO

Janelle Laguette

Velocity - 2016 Digital Performance Management

Dan Boutin

Open up new revenue streams with Display and Facebook advertising, Retargeting

WSI Business Performance

IMAGO

Janelle Laguette

Please join us for a strategic update on the SOASTA Digital Performance Management Platform. DPM is a proactive, data-centric approach to performance management where websites and mobile applications are continuously measured, tested and optimized to deliver the best possible user experience and business outcome. In this webinar our executive team will cover: Market trends that are driving the shift to DPM An update on SOASTA solutions and how to best leverage the combined power of mPulse, Data Science Workbench, CloudTest, TouchTest and DOC The market opportunity available for SOASTA Partners The benefits our customers achieved by leveraging SOASTA

DPM Overview Soasta Partners.pptx

Jennifer Finney

1. Digital Marketing - Its a Complex World

Rubens Kim

DPM in Pictures

🌈 Sarah Hope Welch

Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.

Search Marketing Master Class - Kevin Lee, Didit

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Search Marketing Master Class - Kevin Lee, Didit

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Civic1647 Social Media Analytics

ecambry

Marketing Automation for the Modern Realtor

iContact

Lisa Kleinhandler and Diandra Lazor of Fastener News Desk presented "Social Media 101: The Nuts and Bolts of Creating a Social Strategy" at the 2016 National Industrial Fastener & Mill Supply Expo (NIFMSE). The purpose of this slide show is to give fastener professionals an idea of the social media options available as well as examples and tips to begin or enhance their digital marketing strategies. Visit: www.fastenernewsdesk.com Contact: info@fastenernewsdesk.com

Fastener News Desk: Social Media 101

FastenerNews

What drives change in web design? Users. Your website shouldn’t make users think. It should make them act. 2016 will be a very exciting year for web design. It’s no secret that web design is fast-paced and ever evolving. It’s more important than ever for marketers to stay ahead of the curve. In this presentation, you’ll learn how to take your current website and turn it into a well-oiled machine to attract, engage and convert new customers better than ever before.

Web Design 2016: Top 10 Trends to Attract New Customers

AIS Media, Inc.

Learn how Joe Conroy provides 4x generation solution for Lawyers using Google AdWords. Joe Conroy, President of InnoVitae, has been a leading Google AdWords and landing page expert since 2008. Joe shows how a law firm can 4x its Google AdWords marketing by (a) improving the click-through-rate, and (b) using a high converting landing page. These strategies have been tested and optimized with many law firms, of various sizes across the United States. Note: The fundamentals and principles presented here will work of other industries also.

Law Firms: How to 4x Your Google AdWords Campaign ROI

Investment Capital Group

Affiliate Marketing in a post-everything World

PerformanceIN

Everywhere we look, technology is looking to predict our needs, what actions we want to take, and how to best accomplish our objectives. We have made strides in recent years in search technology, but are we anywhere near where we could be? Is it possible to intelligently automate every aspect of search campaigns without losing performance efficiency? By understanding customers better, can we accurately predict how likely they are to convert? We will explore what is attainable if heavy investment in machine learning systems is applied to paid search campaigns.

Can Search Be Machine Learned?

MediaPost

Imago search simon_9_14

Janelle Laguette

As the world's largest professional network with 450 million members worldwide, we get many inquiries about how sales organisations can tap into their existing social network to target, understand and engage with the right buyers in the right companies on LinkedIn. As Selling in the digital age is more complex and elusive, we would like to share our learnings on how to avoid pittfals that makes your sales reps lose deals. This event showed guests how to enhance your team's sales effectiveness through modern digital solutions On the day, we shared how to best leverage LinkedIn to target the right buyers and create productive connections that lead to strong bookings and sustained growth.

Why Do Your Reps Lose Deals?

Judy Tian

第2回 Found Conference in Tokyo オープニングトーク

DemandSphere

Talent Acquisition Technology Trifecta: Where Recruitment Marketing Fits

SmashFly Technologies

Similar to Harnessing for Digital (20)

IMAGO

Velocity - 2016 Digital Performance Management

Open up new revenue streams with Display and Facebook advertising, Retargeting

IMAGO

DPM Overview Soasta Partners.pptx

1. Digital Marketing - Its a Complex World

DPM in Pictures

Search Marketing Master Class - Kevin Lee, Didit

Civic1647 Social Media Analytics

Marketing Automation for the Modern Realtor

Fastener News Desk: Social Media 101

Web Design 2016: Top 10 Trends to Attract New Customers

Law Firms: How to 4x Your Google AdWords Campaign ROI

Affiliate Marketing in a post-everything World

Can Search Be Machine Learned?

Imago search simon_9_14

Why Do Your Reps Lose Deals?

第2回 Found Conference in Tokyo オープニングトーク

Talent Acquisition Technology Trifecta: Where Recruitment Marketing Fits

Recently uploaded

The ClearVoice Approach to Content Audits

ClearVoice

Hierarchical structures, is an art of grouping and sub-grouping webpages. They form the base of effective Search Engine Optimization (SEO) strategies. While many SEO enthusiasts focus on mainstream factors, it's crucial to recognize the structural data, google thrives on structured information. As an SEO Expert, I've crafted a comprehensive framework on segmentation. I invite you to explore this deck, for integrating segmentation strategies into your SEO for superior performance and online presence. "The depth of your foundation determines the height of your resilience"

Content Segmentation for Organic Visibility

Tony Robert

Digital marketing is the art of promoting brands and building relationships with customers digitally. In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means. Also, we can say it is online marketing as well as Internet marketing.

What is Digital Marketing? Advantages and Disadvantages

newshariqueraza2

Mastering off-page SEO involves optimizing external factors that affect your website's search engine rankings. This includes building high-quality backlinks from authoritative sites, enhancing social media presence, and engaging in online communities to boost your site's credibility and visibility. Effective off-page SEO strategies improve domain authority, drive organic traffic, and establish your site as a trusted source in its industry.

DSOM Dehradun-Mastering-Off & on Page-SEO

safarnamapahadi

Search engine optimization (SEO) is the cornerstone of online exposure and success in the ever-changing world of digital marketing. The need for excellent SEO services keeps rising as companies work to improve their online presence and connect with their target market. Businesses are using SEO Reseller Services in India, a country known for creativity and entrepreneurship, to realize their full online potential. Why Choose SEO Reseller Services? It's difficult to stand out in the digital noise of today's competitive industry. To move up the search engine results page (SERP) ranks and draw in natural visitors, businesses must use strategic SEO strategies. Nevertheless, a lot of companies lack the knowledge and resources necessary to implement SEO methods successfully internally. SEO Reseller Services are useful in this situation. Businesses may take advantage of the experience of seasoned professionals to improve their online presence and produce measurable outcomes by collaborating with a respectable SEO Reseller Agency. These firms focus on offering complete SEO solutions that are customized to meet the particular requirements and objectives of every customer, guaranteeing an optimal return on investment and sustained performance. Choosing the Best SEO Reseller Program in India It can be challenging to choose the best SEO Reseller Program with so many possibilities accessible. Nonetheless, a few crucial elements distinguish the top SEO reseller companies from their rivals: Proven Track Record: Seek out an SEO Reseller Company that has a history of exceeding client expectations in a variety of industries by producing excellent results. Case studies and testimonials can offer insightful information about the skills and accomplishments of the agency. All-inclusive Services: The top SEO reseller programs include a full range of services, including as performance monitoring, link building, content production, on-page optimization, and keyword research. To optimize outcomes, a comprehensive strategy makes sure that every facet of SEO is addressed. Open Reporting: In the realm of SEO Reseller Services, openness is essential. Select a company that offers clear reporting and frequent updates on the effectiveness of their campaigns. Between the agency and its clients, open lines of communication and responsibility promote cooperation and mutual trust. Getting Success with the Top SEO Reseller Agency in India One name sticks out above the others when it comes to selecting the best SEO Reseller Agency in India. As a dependable partner in managing the intricacies of the digital world, Pitch Pine Media Pvt. Ltd. has a demonstrated history of providing outstanding outcomes for clients around the country. You may reach new heights of success and realize your full potential in the digital sphere with Pitch Pine Media Pvt. Ltd. at your side.

Unlocking Success: The Leading SEO Reseller Services in India

PitchPineMedia1

The Wealth of a Homeonwers association is analogous to the wealth of a Nation

Joseph Lewis Aguirre

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

Social Media Paid Ads Performance Report.pdf

ReportGarden

BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google

Similarweb

Ash By Ash Benson Rebrand Creative Direction

Mark Milutin

Unleashing Digital Marketing's Potential: Faith Cheltenham's Insights

Faith Cheltenham

https://www.stk-interlining.com/elastic-webbing/ | The production of elastic webbing has seen significant advancements over the years, particularly in China, which has become a global leader in textile manufacturing. Elastic webbing, essential in various industries, including apparel, medicine, and automotive, requires precision and efficiency in production. Technological advancements have transformed the industry, enhancing production capabilities, improving product quality, and enabling greater customization. This blog explores the impact of these technological advancements on elastic webbing in China.

The Impact of Technological Advancements on Elastic Webbing Production in Chi...

Stk-Interlining

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

ayush20231

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

All Over Conclusion Digital Marketing / Digital Marketing Benefits

shiekhalam2015019199

SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf

Javeed khawaja

Media Wall Street is a premier Branding and Marketing Agency in Chandigarh, India. We offer brand strategy, digital marketing, content creation, and web development. We start by understanding your business goals to create tailored strategies. Our digital marketing services include SEO, SEM, social media marketing, email marketing, influencer marketing, video marketing, mobile marketing, and media buying. We excel in graphic design, video production, copywriting, and content writing. Our web development services feature responsive design, UI/UX design, custom websites, landing pages, CMS websites, cloud deployment, and web analytics. At Media Wall Street, we are committed to delivering professional and premium services to help your brand succeed.

Media Wall Street | Best Branding And Marketing Agency In Chandigarh

Media Wall Street Best Branding and Marketing Agency in Chandigarh

In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival. Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue. Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.

NexGen Alignment: ABM’s Role in Uniting Marketing and Sales

Demandbase

Mastering Topical Authority for SEO Success

Jomer Gregorio

Recently uploaded (20)

The ClearVoice Approach to Content Audits

Content Segmentation for Organic Visibility

What is Digital Marketing? Advantages and Disadvantages

DSOM Dehradun-Mastering-Off & on Page-SEO

Unlocking Success: The Leading SEO Reseller Services in India

The Wealth of a Homeonwers association is analogous to the wealth of a Nation

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Social Media Paid Ads Performance Report.pdf

BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google

Ash By Ash Benson Rebrand Creative Direction

Unleashing Digital Marketing's Potential: Faith Cheltenham's Insights

The Impact of Technological Advancements on Elastic Webbing Production in Chi...

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

How to Run Landing Page Tests On and Off Paid Social Platforms

All Over Conclusion Digital Marketing / Digital Marketing Benefits

SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf

Media Wall Street | Best Branding And Marketing Agency In Chandigarh

NexGen Alignment: ABM’s Role in Uniting Marketing and Sales

Mastering Topical Authority for SEO Success

Harnessing for Digital

1. HARNESSING DIGITAL

10. DIGITAL LANDSCAPE

11. DIGITAL LANDSCAPE

12. DIGITAL LANDSCAPE

13. DIGITAL LANDSCAPE

20. Examine your Competitor’s Strategy • Competitor’s site traffic – SEO – PPC – Social – Time on site – Bounce rate • Visitor interests & demographics • Advertising spend • Which ads are performing best ©2016 WSI. All rights reserved.

25. • Required - Responsive or Adaptive site • User Interaction Analysis (UIA) – Not just same navigation on different devices • Mobile driving SEO ranking ©2016 WSI. All rights reserved. Mobile Accelerated Mobile Pages https://testmysite.thinkwithgoogle.com

26. • Required - Responsive or Adaptive site • User Interaction Analysis (UIA) – Not just same navigation on different devices • Mobile driving SEO ranking • Native Apps ©2016 WSI. All rights reserved. Mobile

28. • Have you claimed your properties? – Consistency of content – critical for SEO – Google My Business is just the beginning Social ©2016 WSI. All rights reserved. My Business Bing Places Apple Maps Facebook Local Directories GPS

29. • Have you claimed your properties? – Consistency of content – critical for SEO – Google My Business is just the beginning • Reputation Management – Harnessing your happy customers – 1 Star on Yelp = 9% increase in revenue (Harvard) Social ©2016 WSI. All rights reserved.

30. • Have you claimed your properties? – Consistency of content – critical for SEO – Google My Business is just the beginning • Reputation Management – Harnessing your happy customers – 1 Star on Yelp = 9% increase in revenue (Harvard) • Social Selling – Lead generation shift Social ©2016 WSI. All rights reserved.

48. Who is Ray… • 5 Best selling books • Thirty-year track record of accurate predictions. Called "the restless genius" by The Wall Street Journal • Called "the ultimate thinking machine" by Forbes magazine, • Called the "rightful heir to Thomas Edison." by Inc magazine • Heads Google’s X-Labs ©2016 WSI. All rights reserved.

Harnessing for Digital

Recommended

Recommended

More Related Content

Similar to Harnessing for Digital

Similar to Harnessing for Digital (20)

Recently uploaded

Recently uploaded (20)

Harnessing for Digital