Stop collecting data just for the fun of it, start collecting data to really improve your business. Think about what you want to know and collect the data you need so your can finally start taking data-driven decisions.
The recent months new possibilities have been added to Google Adwords. In this presentation we show you what has changed and how this can benefit your campaigns. We also provide you with some tips on how to improve your new and existing campaigns.
How different are online shoppers compared with off-line shoppers?
Lonneke Spinhof, senior UX consultant, presents the results from a study on online shopping behavior. Discover some interesting insights on the search and selection process that online consumers go trough.
Presentation from Lonneke Spinhof for the Humix Session on 5/11/2013. Would you like to join our next free Humix Session? Please subscribe to our newsletter: http://www.humix.be/nl/Humix-Session-keep-me-posted
Top Private Polytechnic college in Dehradunamit kumar
We are the most respected institution and take pride with technology enhancing skills and all round development to produce quality and versatile engineers who would be innovative and globally competitive and accepted with open arms every where in all kind of ventures with enriched resources at our behest. The learning facilities are immaculate with stimulating environment to built future of students, a better society and better energetic nation.Our streams of courses are varied to suit young minds of all tastes in pursuit of their careers...
http://bharatam.co.in/admission.php
The recent months new possibilities have been added to Google Adwords. In this presentation we show you what has changed and how this can benefit your campaigns. We also provide you with some tips on how to improve your new and existing campaigns.
How different are online shoppers compared with off-line shoppers?
Lonneke Spinhof, senior UX consultant, presents the results from a study on online shopping behavior. Discover some interesting insights on the search and selection process that online consumers go trough.
Presentation from Lonneke Spinhof for the Humix Session on 5/11/2013. Would you like to join our next free Humix Session? Please subscribe to our newsletter: http://www.humix.be/nl/Humix-Session-keep-me-posted
Top Private Polytechnic college in Dehradunamit kumar
We are the most respected institution and take pride with technology enhancing skills and all round development to produce quality and versatile engineers who would be innovative and globally competitive and accepted with open arms every where in all kind of ventures with enriched resources at our behest. The learning facilities are immaculate with stimulating environment to built future of students, a better society and better energetic nation.Our streams of courses are varied to suit young minds of all tastes in pursuit of their careers...
http://bharatam.co.in/admission.php
Stay clear from report monkeys when making data driven decisionsHumix
Take a look at your current role and ask yourself: are you considered as a Report Monkey or an important strategic advisor? Are you impacting the organisation or are you just creating a ton of Excels and PowerPoints?
Working as analytics consultants, Yves and Jente have experienced the frustrations that live within organisations when it comes to data. More than often, they encountered a huge gap between the ambition of being a data-driven organisation and the day-to-day reality.
During this presentation they shared their learnings on how you, as an analyst, can change how you’re working in order to affect a change within the organisation. Discover how to gain the respect of your internal stakeholders and put yourself out there as an authority.
Operating within Asia Pacific and further afield, WRS' Rail division offers clients a wide range of services which are adaptable to their particular staffing challenges. Developed through 15 years of Engineering market experience, our consultants are skilled in finding the perfect match for your business. Focusing on passive markets through both on and offline networking, traditional and new sourcing techniques and utilising our constantly evolving internal database systems, we are able to find the talent others can’t.
http://blog.yanoak.com/myanmars-government-budget/ Yan Naung Oak | 21 Sep 2016 | 3 min (875 words) Myanmar's Government Budget Lately, I've become really fascinated by sunburst diagrams and was looking for datasets that I could use to visualise in that format. Turns out the Open Myanmar Initiative has collected pretty detailed data on Myanmar's government budget going back till 2012. They have a whole budget explorer site with all sorts of interactive graphs that you should go check out. So I made a visualisation. You can look at the full screen version here.
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...Andy Betts
Content Marketing and Organic Search alignment presentation with Peter Krmpotic from Adobe. Adobe Summit EMEA, 12th May 2016. Featuring search and content trends, content optimization best practices, branded examples and frameworks for digital marketing success.
Next Level ABM: Delivering the RIGHT LeadsDemandbase
It is harder than ever to tell the junk leads from the gems.
Lead generation strategies like online advertising weren’t originally built to address the needs of B2B marketers. However, B2B marketers are now turning to Account-Based Marketing in order to identify, target, and engage the companies that are most likely to buy.
ABM is a powerful strategy for B2B marketers, but at the end of the day, sales teams need to reach actual buyers. How can marketers identify and deliver decision makers at accounts with a real potential to turn into revenue?
Attend this one-hour webinar to learn how to:
-Attract the accounts that your sales team values most
-Deliver leads to your sales team from target accounts that are showing buying signals
-Prove the ROI of your advertising campaigns from first touch to close
Are you looking for innovative solutions to:
-Provide engaging customer experiences and produce shareable content?
-Collect relevant CRM data on your customers and their friends?
-Boost your brand awareness on social media?
-Measure your campaign impact with thorough analytics?
Welcome to Headoo Picture Marketing ! Marketing manager, Retailer, Event producer or Social Media guru, we have a bespoke solution for you.
Contact the team : headoo.com
La trasformazione digitale è una questione di customer experience e d’innovaz...InSide Training
Lo speech di Annasara Bonandrini (Marketing Manager Italy & Iberica) e Nicola Bugini (Territory account executive Italy) a Creativity Day 2016, tappa di Napoli.
Marketing Automation in Today's Digital LandscapeSteve Susina
Marketing automation platforms provide today’s marketer with an increasingly sophisticated set of capabilities that attract, engage, and retain new customers. Yet as the underlying technology becomes more powerful, understanding the capabilities of marketing automation becomes more complex. Cut through the noise and learn the basics of marketing automation and see how it can make the job of the marketer easier and more effective.
In this presentation, you will learn:
About marketing automation platform capabilities, including lead generation, lead scoring and lead nurturing
How marketers can make an informed decision and understand what they’re getting when they invest in marketing automation
Examples of how a marketing automation system can help today’s marketer achieve their business and marketing goals
Affiliate Marketing in a Post-CPA Era_Owen HancockPerformanceIN
While numerous marketing channels decide the best ways of conquering their challenges, affiliate marketing is looking to the future with optimism.
A wave of actionable metrics is oozing into the performance channel and opening affiliate marketing up to a new world of publishers and the reimagining of existing strategies.
This session will explore how affiliate - no longer just a sales mechanism - can tackle a new range of challenges for advertisers by leveraging influence, boosting brand awareness, supporting trading teams, and more. We'll also be looking into the ways affiliate can sidestep some of the threats on other sections of the digital ecosystem as it eyes up budget from areas with high spend.
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumPrescient Digital Media
The Very Best Intranets & Digital Workplace from the 2016 Digital Workplace and Intranet Global Forum Conference, Oct. 19 - 20, 2016, webinar presentation by Toby Ward & Michael Rudnick, Prescient Digital Media
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
Your B2B customers are human, of course. We all
know that. But think about it. We spend most of our
time targeting companies; and the influencers and
decision makers in those companies. And maybe
(just maybe) the humans behind those roles and
titles don’t always get the level of consideration
they deserve.
Interested in learning more? Contact us at rightpoint.com/contact
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
Stay clear from report monkeys when making data driven decisionsHumix
Take a look at your current role and ask yourself: are you considered as a Report Monkey or an important strategic advisor? Are you impacting the organisation or are you just creating a ton of Excels and PowerPoints?
Working as analytics consultants, Yves and Jente have experienced the frustrations that live within organisations when it comes to data. More than often, they encountered a huge gap between the ambition of being a data-driven organisation and the day-to-day reality.
During this presentation they shared their learnings on how you, as an analyst, can change how you’re working in order to affect a change within the organisation. Discover how to gain the respect of your internal stakeholders and put yourself out there as an authority.
Operating within Asia Pacific and further afield, WRS' Rail division offers clients a wide range of services which are adaptable to their particular staffing challenges. Developed through 15 years of Engineering market experience, our consultants are skilled in finding the perfect match for your business. Focusing on passive markets through both on and offline networking, traditional and new sourcing techniques and utilising our constantly evolving internal database systems, we are able to find the talent others can’t.
http://blog.yanoak.com/myanmars-government-budget/ Yan Naung Oak | 21 Sep 2016 | 3 min (875 words) Myanmar's Government Budget Lately, I've become really fascinated by sunburst diagrams and was looking for datasets that I could use to visualise in that format. Turns out the Open Myanmar Initiative has collected pretty detailed data on Myanmar's government budget going back till 2012. They have a whole budget explorer site with all sorts of interactive graphs that you should go check out. So I made a visualisation. You can look at the full screen version here.
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...Andy Betts
Content Marketing and Organic Search alignment presentation with Peter Krmpotic from Adobe. Adobe Summit EMEA, 12th May 2016. Featuring search and content trends, content optimization best practices, branded examples and frameworks for digital marketing success.
Next Level ABM: Delivering the RIGHT LeadsDemandbase
It is harder than ever to tell the junk leads from the gems.
Lead generation strategies like online advertising weren’t originally built to address the needs of B2B marketers. However, B2B marketers are now turning to Account-Based Marketing in order to identify, target, and engage the companies that are most likely to buy.
ABM is a powerful strategy for B2B marketers, but at the end of the day, sales teams need to reach actual buyers. How can marketers identify and deliver decision makers at accounts with a real potential to turn into revenue?
Attend this one-hour webinar to learn how to:
-Attract the accounts that your sales team values most
-Deliver leads to your sales team from target accounts that are showing buying signals
-Prove the ROI of your advertising campaigns from first touch to close
Are you looking for innovative solutions to:
-Provide engaging customer experiences and produce shareable content?
-Collect relevant CRM data on your customers and their friends?
-Boost your brand awareness on social media?
-Measure your campaign impact with thorough analytics?
Welcome to Headoo Picture Marketing ! Marketing manager, Retailer, Event producer or Social Media guru, we have a bespoke solution for you.
Contact the team : headoo.com
La trasformazione digitale è una questione di customer experience e d’innovaz...InSide Training
Lo speech di Annasara Bonandrini (Marketing Manager Italy & Iberica) e Nicola Bugini (Territory account executive Italy) a Creativity Day 2016, tappa di Napoli.
Marketing Automation in Today's Digital LandscapeSteve Susina
Marketing automation platforms provide today’s marketer with an increasingly sophisticated set of capabilities that attract, engage, and retain new customers. Yet as the underlying technology becomes more powerful, understanding the capabilities of marketing automation becomes more complex. Cut through the noise and learn the basics of marketing automation and see how it can make the job of the marketer easier and more effective.
In this presentation, you will learn:
About marketing automation platform capabilities, including lead generation, lead scoring and lead nurturing
How marketers can make an informed decision and understand what they’re getting when they invest in marketing automation
Examples of how a marketing automation system can help today’s marketer achieve their business and marketing goals
Affiliate Marketing in a Post-CPA Era_Owen HancockPerformanceIN
While numerous marketing channels decide the best ways of conquering their challenges, affiliate marketing is looking to the future with optimism.
A wave of actionable metrics is oozing into the performance channel and opening affiliate marketing up to a new world of publishers and the reimagining of existing strategies.
This session will explore how affiliate - no longer just a sales mechanism - can tackle a new range of challenges for advertisers by leveraging influence, boosting brand awareness, supporting trading teams, and more. We'll also be looking into the ways affiliate can sidestep some of the threats on other sections of the digital ecosystem as it eyes up budget from areas with high spend.
The Very Best Intranets & Digital Workplace from the 2016 Intranet Global ForumPrescient Digital Media
The Very Best Intranets & Digital Workplace from the 2016 Digital Workplace and Intranet Global Forum Conference, Oct. 19 - 20, 2016, webinar presentation by Toby Ward & Michael Rudnick, Prescient Digital Media
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
Your B2B customers are human, of course. We all
know that. But think about it. We spend most of our
time targeting companies; and the influencers and
decision makers in those companies. And maybe
(just maybe) the humans behind those roles and
titles don’t always get the level of consideration
they deserve.
Interested in learning more? Contact us at rightpoint.com/contact
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
Outbound vs. Account Based Marketing - Friend or Foe? Perkuto
Watch the webinar: http://goo.gl/0ch9AO
Does your organization pursue large, complex deals? If so, you can't wait around for the right people from these large accounts to swim into your demand generation net. Instead, you need to reach out to these "big fish", opening doors and building relationships.
Unfortunately, this kind of outbound marketing often ends up being little more than unsolicited email and cold calling. That won't cut it with today's buyer. Fortunately, there is a better way: an account-based approach, powered by insight to be relevant and resonant, that increases pipeline even as it reduces volume.
Join us to learn the latest account based sales development tactics, including:
- Multi-channel "open the door" plays
- How to follow-up on Marketing Qualified Accounts (MQAs)
- When SDRs should reach into accounts -- and when they should stay away
Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...Mezzo Labs
A look at the impact of GDPR on the marketing technology industry, with advice on the steps that companies should take to safeguard their vendor engagements.
Presented at Mezzo Labs’ “Getting to Grips with GDPR for Digital Marketers” event in June and July 2017.
business analytics 2016 - lean principles implementing your data platformJan Friebe
applying lean principles to extend our data platform with new capabilities, rolling out in an heterogeneous environment, each step paying off and maturing your organization to unlock the potential of your companies data
Product Information Management: Everything you wanted to know but were afraid...Ntara
87% of consumers are unlikely to purchase from a retailer with inaccurate product information. And for this reason, manufacturers and distributors everywhere understand the importance of creating and maintaining complete product information.
In this presentation, Ntara helps educate organizations on product information management (PIM) solutions and how it can bring your organization to the proverbial “product information promised land.”
You'll learn why PIM is important, why you need a PIM, what PIM is, and how it works. As an added bonus, we'll give you tips on how to get started with a PIM.
Product Information Management: Everything you wanted to know but were afraid...Samantha Owens Davis
87% of consumers are unlikely to purchase from a retailer with inaccurate product information.
And for this reason, manufacturers and distributors everywhere understand the importance of creating and maintaining complete product information. In this presentation, Ntara helps educate organizations on product information management (PIM) solutions and how it can bring your organization to the proverbial “product information promised land.”
In this presentation, you'll learn why PIM is important, why you need a PIM, what PIM is, and how it works. As an added bonus, we'll give you tips on how to get started with a PIM.
We have created the first stage of transparency in a world of opaque food exchange, we are basically a storytelling, transparency and customer engagement cloud communication platform for sustainable producers, empowering conscious consumers to see background stories (where, who, why, etc) about their food and other sustainable goods through rich digital media viewed in mobile devices, web-based outreach and social media.
Similar to It all starts with a measurement framework (20)
Senior Analytics consultant, Pieter Vanderoost, made an evaluation of the impact of GDPR on digital tracking, 6 months after the 25th of May. What is the impact on your business of the different strategies that can be put to use?
There are many dashboarding solutions out there. But how to choose the one that's right for you? Analytics expert, Yves Ferket, shares his experience on how Klifplio compares to other data-viz tools.
The (digital) world is constantly evolving and consumer expectations change along the way. Digital natives are becoming a bigger and bigger group of active consumers. What do they expect from the (online) shopping experience? Things like a personal approach, a perfect fit for me, always access to feedback and information are becoming commonplace. How can you, as a retailer, respond to these expectations?
Why the "web analytics guy" is your key to digital leadershipHumix
Your company’s ambition is to become a digital leader, but despite big strategic plans and multiple innovation initiatives, nothing really changes. Decisions are still not based upon data. The user experience remains flawed. And IT and marketing are on non-speaking terms.
Sounds familiar? Jente presented at DigitalFirst 2017, a tested and proven framework for digital data that overcomes these barriers in enterprise environments. Discover how a sound approach to your data can pave the way for personalized user experiences and automated marketing initiatives.
Discover the full potential of Google Analytics by customizing the standard reporting. Web analyst Jente De Ridder shares creative use cases of Google Analytics for ecommerce websites. Slide deck presented on Meet Magento Belgium 2017.
Not only consumers deserve a good User Experience, internal and B2B customers want the same. We explain how to make CRM applications more user centred.
After the introduction of Enhanced E-commerce by Google a lot has changed and new tracking possibilities came available. In this presentation we show what's new, what's possible and what the benefits can be for your webshop.
The internet keeps on changing and human behavior adjusts itself. We discuss some changes in online user behavior that influence the way websites , webshops and even offline physical shops should work and present themselves.
Company dashboards can be very useful to boost your productivity. Stop spending hours going trough all the different data sources, but benefit from a centralized overview.
In this presentation Jente De Ridder, web analyst at Humix, walks you trough the 6 steps in setting up a dashboard. No matter if your planning an executive, marketing, sales or technical dashboard. Discover which options you can consider and what pitfalls to look for.
Presentation from Jente De Ridder for the Humix Session on 5/11/2013. Would you like to join our next free Humix Session? Please subscribe to our newsletter: http://www.humix.be/nl/Humix-Session-keep-me-posted
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
I founded Humix from my believe in the fact that Human behaviour is the driving force behind every success, so knowledge about the behaviour of your visitors/users will bring you closer to online success.
Humix is a team of web analysts (data freaks), User Experience architects (critical puzzlers) and Digital Marketers (online attention seekers). Together we optimize websites, webshops and software applications based on user behaviour and the business goals
Reporting setup to follow up on the results of our changes and input for optimisations.
Too much time spend on standard reporting – automation in dashboards. This meant more time/budget to spend on gathering insights and take action. This is how we gradually emerged into a new role for our customers.
Your house does what it was made to do: give you shelter and a nice place to live. Only after an energy audit you realize that you might be saving a lot of money when you would isolate your house better. But isolation costs money and time, prioritizing which of all options would give you the most profit for your budget. This is what measuring and working with your data could do for your business. Only when you start with a plan and gain insight in what you could improve and prioritize your actions you will be able to get a nice result.
To measure is to know, but how do you know what you need to measure? This isn’t the right question, it all starts by knowing what you want to know, which questions do you want answers to? Which answers will bring you closer to your goals and objectives?
This are typically difficult questions to answer. Defining your online goals and objectives is often a difficult exercise, especially because need to be more specific as “make money”. So before you can define what you need to measure you will need to define the answers you are looking for.
The end goal for every business is “make money” but the how is different for every business and thus the underlying goals as well. Defining your most important goal, also called a macro conversion, is often easy. A conversion is defined as the action or result you need to get to that goal. For an e-commerce business this will be selling products. Other examples are quote requests or specific forms filled out.
Although this should always be your focus when taking decisions or judging results there will be smaller steps that contribute directly or indirectly to reaching this goal, also called micro-conversions. This could be things like blog reads, support page visits or product research. Users who are happy with your other services are more likely to come back when they are ready for the real business or a second purchase. A good blog post on choosing a dishwasher will be a big incentive for people to come back to actually buy that dish washer. Insights in micro conversions helps you get more insights in what’s important for your visitors. Happy users become happy customers.
When we are asked to help customers to make more sense from their data or start a dashboarding project we start by defining the business goals.
These difficult questions typically trigger internal discussions on the definition of success for the business or what attributes to this success. A marketer might define success as reactions to a certain action, sales only looks at the hard sales etc.
We often start with a small group of believers and see the interaction grow. We often start with the definition of goals from 1 or 2 points of view. When the internal discussion gets started these might need to be reviewed, but only this internal discussion is already a success because different departments start to discuss. As with the home isolation you will become smarter as you get along the process and start to ask new and different questions. Working with data and setting op dashboarding is a iterative process of progressive learning.
When starting with a dashboarding project a typical objection is ”But we already have reports”
If you want to find out if your precious reports you send out are read you can do 2 things, either don’t send them for a week or so and see who comes to ask for the reports or put in a big obvious error and wait for the reaction.
Reporting takes time which means you are often taking decisions on “old data” in the “online world” this is often to slow. When you need several days to do the monthly reporting this means once a month decisions are made based on data of at least 1 week old.
So you want to get more out of your data – How do you start?
We use a measurement framework to define what your goals are and thus what you should measure.
Get knowledge out of the heads and on paper will mean that you have something to fall back on when in the future you get ideas for new measures or insights. It will also help you to keep an overview of what is measured why and how. And last but not least it will keep the knowledge in your company when ”the analytics guy” leaves.
Define your goals
excercise
weighted goal matrix
Translate your goals in “Human questions”
Goals translated in “human questions”
Goals + human question matrix
Turn the answer to your questions into “Measurable Items”
Human questions translated into measurable items
Goals + human questions+ measurables matrix
Create Data triggers that provide data to Measurable items
Create Dashboards and/or Reporting
Insights allow them to get more grip on what’s happening in the check-out funnel and thus looking for ways to improve.
We worked with a small group mainly involved in the online business.
On going next steps are defined and will be taken soon such as starting with online advertising and possibly A/B testing
Also more detailed dashboards that give different insights.
In coop with Adobe Consulting who were implementing Adobe Analytics.
In this case we only did the definition of the measurement framework, once we got them on the road they persued internally with the next steps and follow up.
A high level measurement framework was defined that could be used in all different libraries and regions. The insights that would come out will be different for all the subsites and allow them to adjust their offering and content to their specific audience. E.g. the library of Amsterdam will probably have a very broad range of interests and possibly languages to serve where the library in for instance Lemmer will have to serve a more specific range of interests and probably a smaller range of languages.
It shouldn’t cost money but make you money just as the isolation of your house should.
Take the guessing and gut feeling out of your decisions.
Less risky to experiment because you have better control over the results and can act faster.
Insights should feed your actions, optimisations and new initiatives. The data and reports alone will not change anything.
Data is easily miss understood.
Notorious Frequency & Recency report in GA doesn’t show how often some one came to your site within a period of time. It tells you how many visitors came for the 1st, 2nd or 10th time since their first visit.
Make sure your data tells a story that will be correctly interpreted is key.
Second a good story sticks and gets attention.
We test dashboards by showing them to non involved people with the organisation.
Not all users are the same, different role is different interests and needs. CEO vs marketing, e-commerce manager or online content editor. All sales figures but not in the same manner or related to different actions.
The next step is personalised dashboards that adjust the layout and possibly content to the behaviour of the specific user. This is a next challenge we see.
Dashboards should allow you to act fast based on your data.
To much alerts will lower your reaction. It is like your mother in law who contacts you for every tiny question she has about her laptop, the internet, her powerpoints and her phone. The more questions you get in a short period of time the longer your reaction time will be.
So use alerts wisely and make sure alerts are accompanied by the data needed for the required actions.
If your strategy is not driven by data, you might as well pray. It’s cheaper & does the same.