What Makes a Great iOS Game
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What Makes A Great IOS Game -- Stefan Bielau, Managing Partner at Dynamo Partners (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com).
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What Makes a Great iOS Game
- 1. What Makes a Great iOS Game? Stefan Bielau Managing Partner- Dynamo Partners stefan@dynamopartners.com boutique consulting firm specializing in mobile apps & services. Concept Phase:Business & Product Development Interim Management User Acquisition & Mobile Marketing Analytics Workshops
- 3. 7 Be inspired by the opportunities but focus ! on the benefits for the User & ! on the business case! 8 9 10
- 4. 11 12 13 14
- 5. 15 16 17 Will it work? Reality check! 18
- 6. 19 ▪ Advertising ! ▪ Paid ! ▪ Freemium ! ▪ Subscription ! ▪ Sponsorship ! ▪ White Label / SaaS / AaaS ! ▪ Product / Service Extension 20 LTV > CPI 21 22 Be honest. Plan early. Measure. Focus.
- 7. 23 24 1. User + Business = Idea ! 2. Use technology to enhance your idea Embraces Game Center Makes extensive use of Multi- touch, device motion Core Audio and OpenGL ES Ridiculous Fishing Vlambeer 26 FJUUL ▪ Huge power savings ▪ Does not need CPU to calculate distance and steps ▪ Improved step count accuracy
- 8. 28 Badland by Frogmind ▪ Intuitive one-touch controls ▪ Immersive sound design ▪ Balanced, physics-based gameplay ▪ Heavy use of OpenGL ES ▪ Supports multi-player modes via Game Center 29 30 Mobile'App'Marketing Idea'&'Creation Development Pre8Launch Launch Post8Launch 31 ▪ Don´t launch, what you can´t measure! ▪ Analytics ▪ App Store ▪ In-App ▪ Attribution
- 9. 33 ▪ Don´t launch, what you can´t measure! ▪ Analytics ▪ App Store ▪ In-App ▪ Attribution ▪ Marketing SDKs ▪ Style guides & Guidelines ▪ Account management ▪ Localization ▪ Tools for Testing ▪ Beta Testers ▪ Softlaunch ▪„Wednesday is launch day” Mobile'App'Marketing 34 App'Marketing Idea'&'Creation Development Pre8Launch Launch Post8Launch
- 11. 41 ! 42 ▪ What makes a great mobile app? ! 1. Solve a problem or satisfy a need. ! 2. Put your sweat, blood and tears into… …business, product, marketing, data. ! 3. Build a brand. ! 4. Wide eyes, ears and hearts to catch what´s new… …because„mobile“ has just begun! ! ! appstoreoptimization.tumblr.com ! @StefanBielau ! ! ! Stefan Bielau Managing Partner ! +49 175 5840160 stefan@dynamopartners.com dynamopartners.com