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Podcasting 101 - #CMC16
- 1. Podcasting 101 Host: Billy Atwell Director of Communications Diocese of Raleigh (@RaleighDiocese) and Podcaster Catholic Academy (@Catholic Academy) @BillyAtwell Diocese of Raleigh – Department of Communications
- 2. Podcasting 101 Goals: 1. Establish a case for having a podcast 2. Identify equipment needs and best options 3. Space/room considerations 4. Publishing and how your podcast fits into your current communication distribution Diocese of Raleigh – Department of Communications
- 3. What is podcasting? Diocese of Raleigh – Department of Communications Podcasting 101 Wikipedia: “A podcast is a form of digital media that consists of an episodic series of audio, video, digital radio, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.” Merriam Webster defines "podcast" as: “a program (as of music or talk) made available in digital format for automatic download over the Internet.”
- 4. It’s not about the name Diocese of Raleigh – Department of Communications Podcasting 101 Think of it as a ”show” or program. The “podcast” is just the method of delivery.
- 5. Podcasts we produce at the @RaleighDiocese Raleigh to Rome (6 min or less) A Catholic Life (20 min up to 1 hour) Bishop Homilies/Messages (vary) La Voz Catolica (30 minutes) Diocese of Raleigh – Department of Communications Podcasting 101
- 6. Podcasts we produce at the @RaleighDiocese https://youtu.be/ycsoQGsj3QY Diocese of Raleigh – Department of Communications Podcasting 101
- 7. How is it different from internet radio? Diocese of Raleigh – Department of Communications Podcasting 101
- 8. The most popular secular podcasters? Impossible to know for sure. But… Serial This American Life The Joe Rogan Experience Adam Corolla Show Wait wait, don’t tell me… (NPR) The West Wing Weekly TED Radio Hour Diocese of Raleigh – Department of Communications Podcasting 101
- 9. The most popular Catholic podcasts? Vatican Radio “The Break” with Fr. Roderick Vonhogen “Catholic in a Small Town” with Mac and Katherine Barron “The Catholic Guy Show” with Lino Rulli Diocese of Raleigh – Department of Communications Podcasting 101
- 10. Podcasting vs. YouTube or Blogging YouTube YouTube has 1 billion users 300 hours of video is uploaded to YouTube every minute - in 2013, it was 100 hours/minute Available in 75 countries and 61 languages How in the world are you going to get found?!? Diocese of Raleigh – Department of Communications Podcasting 101
- 11. Podcasting vs. YouTube or Blogging Blogs Diocese of Raleigh – Department of Communications Podcasting 101 More than 450 million blogs in existence (just among top blogging platforms)
- 12. Number of podcast downloads Diocese of Raleigh – Department of Communications Podcasting 101
- 13. % of population who listen/watch (1/3 of population of listened to a podcast at some point.) Diocese of Raleigh – Department of Communications Podcasting 101
- 14. Podcast listeners are hardcore Average person listens to 4 hours of audio a day Podcast listeners listen to 6 hours of audio a day! - 80% is music, 20% spoken word - that means podcast listeners average 72 min of spoken audio/day. Diocese of Raleigh – Department of Communications Podcasting 101
- 15. Podcasting vs. YouTube or Blogging Podcasts Only 250,000 spread across 100 languages - and most of them stink! (Was only 150,000 last year) Early adopters can succeed faster. People can’t look at screens all the time. Diocese of Raleigh – Department of Communications Podcasting 101
- 16. Technology Adoption Diocese of Raleigh – Department of Communications Podcasting 101
- 17. Fundamentals of creating a podcast (technology, equipment, etc) Diocese of Raleigh – Department of Communications Podcasting 101
- 18. Digital Recorders Can be great for primary or backup audio recording. Can be hooked up to camera or soundboard, or can be used as a separate microphone. Diocese of Raleigh – Department of Communications Podcasting 101
- 19. Digital Recorders My preferred – Zoom H5 - $270 Diocese of Raleigh – Department of Communications Podcasting 101
- 20. Digital Recorders Popular and Affordable Digital Recorders include: Zoom H4n ($200) and the Zoom H1 ($100) Tascam DR-05 ($100) Diocese of Raleigh – Department of Communications Podcasting 101
- 21. USB Microphones Audio Technica AT2020 - $135 Diocese of Raleigh – Department of Communications Podcasting 101
- 22. USB Microphones Blue Yeti/Yeti Pro - $100/180 Diocese of Raleigh – Department of Communications Podcasting 101
- 23. Microphones Shure MX391- $170 Diocese of Raleigh – Department of Communications Podcasting 101
- 24. Microphones Shure SM58 - $100 Diocese of Raleigh – Department of Communications Podcasting 101
- 25. Studio Microphones Rode Procaster- $229 Diocese of Raleigh – Department of Communications Podcasting 101
- 26. My preferred studio microphones Shure SM7B - $350 Diocese of Raleigh – Department of Communications Podcasting 101
- 27. Lapel Microphone Tram TR50 - $300 Diocese of Raleigh – Department of Communications Podcasting 101
- 28. Stepping up your podcasting game Diocese of Raleigh – Department of Communications Podcasting 101
- 29. Stepping up your podcasting game Diocese of Raleigh – Department of Communications Podcasting 101
- 30. Where to buy from? B&H Photo www.bhphotovideo.com Pro staff with great customer service Amazon www.amazon.com Great prices and reviews Box stores Decent customer service, hands-on time with the equipment, and a physical place to make returns. Rarely have knowledgeable staff—the person selling you camera equipment usually has zero experience in the field. Diocese of Raleigh – Department of Communications Podcasting 101
- 31. Editing on Audacity Diocese of Raleigh – Department of Communications Podcasting 101
- 32. Editing on GarageBand Diocese of Raleigh – Department of Communications Podcasting 101
- 33. Sound-proofing/dampening Diocese of Raleigh – Department of Communications Podcasting 101
- 34. Sound-proofing/dampening Diocese of Raleigh – Department of Communications Podcasting 101
- 35. Be published everywhere Diocese of Raleigh – Department of Communications Podcasting 101 iTunes (most important) Google Play SoundCloud Stitcher Overcast *will need an RSS feed
- 36. Hosting Services vs. Self Hosting Diocese of Raleigh – Department of Communications Podcasting 101
- 37. Build your own networks Diocese of Raleigh – Department of Communications Podcasting 101 You don’t own social media.
- 38. How to promote your podcast… Newspaper or Magazine “Digital” page Facebook organic posts, & ads/promoted posts Mass Emails Digital advertising w/ local network affiliates or media buyers Bulletins Parish apps (MyParish App) Diocese of Raleigh – Department of Communications Podcasting 101
- 39. To promote, think like Disney… Diocese of Raleigh – Department of Communications Podcasting 101
- 40. An opportunity for open conversation https://youtu.be/gbG2JawkvK0 Diocese of Raleigh – Department of Communications Podcasting 101
- 41. The Escalator Approach to Content Diocese of Raleigh – Department of Communications Podcasting 101
- 42. Plugs https://youtu.be/FKvG3WejkCU Diocese of Raleigh – Department of Communications Podcasting 101
- 43. SEO still matters - use tags and keywords - write descriptive headings and descriptions - embed or post them on your website and/or blog Diocese of Raleigh – Department of Communications Podcasting 101
- 44. Catholic Academy of Communication Professionals - Gabriel Awards - Blog - Podcast - Webinars - Resources - Networking Diocese of Raleigh – Department of Communications Podcasting 101
- 45. Podcasting 101 Host: Billy Atwell Director of Communications Diocese of Raleigh (@RaleighDiocese) and Podcaster Catholic Academy (@Catholic Academy) @BillyAtwell Diocese of Raleigh – Department of Communications
Editor's Notes
- Eric Holder (the U.S. Attorney General) said on Tuesday that what Edward Snowden did was a “public service.” Where did he say that? On David Axelrod’s podcast!!!
- The primary device for listening to podcasts is the go-to for most Americans. PODCASTS ARE THE EASIEST MEDIA TO PRODUCE: easier than magazines, newspapers, videos, websites, etc.
- It’s always better to self-host if you have the tech support But don’t let it stop you from podcasting! Get started and switch hosts early, if you need.
- Facebook supposedly targeted conservative groups it’s a reminder that social media is run by companies with agendas and priorities…these are not “public spaces” They are private spaces run in a public way Email and websites are king. RSS feeds are queen. BEFORE WE MOVE ON: ANY QUESTIONS ABOUT TECH, PRICING, SPACE NEEDS, ETC?
- Didn’t have an answer, but was able to give new info (representation from each deanery, and the gap from construction completion to dedication)
- Have some shallow, some medium dept, and some long and deep Fill the holes in your content Don’t just speak to loyalists!