Sell more, build your brand, and develop a competitive advantage by engaging your audiences in a way our brains are hard-wired to want. When you understand that wiring, you win. Volume PR is a 16-year old agency and the FIRST to leverage psychology and behavioral science research to design communication, marketing, and public relations campaigns. What does all of that mean? Take a moment of SCIENCE and enjoy this gift from us.

1. WHY BEHAVIORAL SCIENCE + COMMUNICATION?
BECAUSE YOUR CUSTOMERS' BRAINS ARE HARD-WIRED TO LOVE IT

2. SCIENCE SAYS
4 PROVEN WAYS
MAXIMIZE
PR & MARKETING
RESULTS WITH HUMAN SCIENCE
TO

3. SCIENCE SAYS
#1 - UNITY
BE PART OF AN "US"
Create a favorable state of mind before
communicating. Shared identity makes
you more persuasive.
1
UNITY

4. "I will tell you
what I would
say to my family
today if they
asked me about
Berkshire's
future."
UNITY via
FAMILY CONNECTION
The most powerful form
of creating unity is to draw
family connections.
When asked about succession plans
for Berkshire Hathaway, Warren
Buffett's message was praised as
one of the most successful investor
resltions communications of all time.
1
UNITY

5. UNITY via CO-CREATION
People who are involved in the creation of
something feel better about it.
Give customers, communities, employees,
shareholders, etc., an opportunity to co-create
with you and your brand.
The UK government did this with naming an important new
research vessel. Teaching us an invaluable lesson to balance the
benefit of this form of co-creation.
Beware of making your Co-Creation a Democracy, or your
campaign can be taken off the rails by comedians.
The Uk changed the boar's name to #5 after a bit
(yet #10 remains our favorite).
1
UNITY

6. SCIENCE SAYS
#2 - AUTHORITY PRINCIPLE
We follow people who we believe know
what they are doing.
2
AUTHORITY

7. ENGAGE AUTHORITY PRINCIPLE:
Establish your brand & executives as
thought leaders.
Teach customers things they didn't know but need
to know.
Be interviewed by media / published in the news.
Speak at events, including events you may host.
Share your thought leader outcomes with
customers & prospects at the right time & in
meaningful ways.
Many secondary forms of thought leadership
engagement possible.
2
AUTHORITY

8. SCIENCE SAYS
#3 - HAPTIC COMMUNICATION
At an unconscious level, our brains
hunger for physical connection with one
another, including brands, executives &
products. But how do you engage at the
meta sensory communication level?
3
HAPTIC

9. HAPTIC COMMUNICATION
At an unconscious level, our brains hunger
for physical connection with one another,
including brands, executives & products.
But how you engage at the meta sensory
communication level?
3
HAPTIC

10. HAPTIC COMMUNICATION
Unfolding movements positively prime the mind
for acceptance.
Berkliner Sparkasse - 50% increase in 3 months
from using heavy loop print materials.
iphone 7 haptics coming everywhere. Because
they are proven, important, and unique.
1. Make print materials HEAVY. The brain associates weight
with value.
2. Print materials on weighted loop forms, a new printing
method that primes the mind for acceptance.
3. Email edwards@volumepr.com to request your sample.
Feeling is understanding.
3
HAPTIC

11. SCIENCE SAYS
#4 - USE CONTRAST
Make the difference between your
customers' problem, and what you can do
to solve that compared to competitors.
4
CONTRAST

12. USE CONTRAST
Make the difference between your customers'
problem, and what you do to solve that compared
to competitors.
Paint a picture of that star, contrast in your words,
pictures, and marketing.
4
CONTRAST

13. WANT TO LEARN MORE THAN THIS
TIP OF THE SCIENCE ICEBERG?
720.529.4850
edwards@volumepr.com
facebook.com/VolumePR
@VolumePR , @PR_Virtuoso
linkedin.com/company/volume-public-relations
CONTACT