Content marketers are spending an average of 33 hours per week creating content, according to Casted's "State of the Content Marketer" report. With just 7 hours left in their workweek, they're juggling numerous other responsibilities, including campaign management, vendor coordination, media liaison roles, and even agency communications. When audiences started showing interest in video and audio content, content marketers added these tasks to their already overflowing plates. But this frantic pace comes at a cost

1. Amplified
Marketing: A
Lifeline for Fatigued
Content Marketers

2. Content marketers are spending an average of 33 hours per week creating
content, according to Casted's "State of the Content Marketer" report. With
just 7 hours left in their workweek, they're juggling numerous other
responsibilities, including campaign management, vendor coordination,
media liaison roles, and even agency communications. When audiences
started showing interest in video and audio content, content marketers
added these tasks to their already overflowing plates. But this frantic pace
comes at a cost.

3. One of the prices paid is a shift away from creating content that delights and
motivates the audience. Blog posts, videos, and social media content have
gradually shifted towards a different goal: higher SERP (Search Engine Results
Page) rankings, emphasizing quantity over quality. This has led to a market
saturated with mediocre content, trying to be one-size-fits-all but failing to
reach anyone effectively.
Expectations from audiences have never been higher. Audiences today expect
high-quality, personalized experiences. They want content that is creative, fun,
helpful, interesting, and feels tailor-made for them. They're also savvier and can
easily spot thinly veiled advertisements, prompting them to close tabs.

4. So how can you compete in a content-saturated landscape and meet these
high expectations when you're rushing to produce more content with every
passing day? The answer lies in adopting an amplified marketing strategy.
Amplified marketing is about getting back your precious time and
refocusing on creativity and connection with your primary priority: your
audience. It incorporates tools that show you what's performing well
with your audience so you can provide them with more of what they
want and prove the value of your work, all without losing your mind in
the pursuit of quantity.

5. Here's how to get started:
Understand Your Audience: Before anything else, determine what
your audience wants to know, what they care about, and what
questions they need answers to.
Find the Right Person: Identify someone with experience,
enthusiasm, knowledge, and passion for sharing insights that
resonate with your audience.
1.
2.

6. 3. Have a Conversation: Record a conversation with the expert you've
identified. This can take the form of a podcast, webinar, video chat, or even
a live event. Focus on addressing your audience's questions and problems
and aim for a rich, meaningful discussion.
4. Amplify the Conversation: Share this conversation in various forms to
maximize its impact. Create multiple content pieces from it, such as video
clips, audio clips, social media posts, blog posts, and emails.
5. Measure Impact: Use metrics like audience growth, traffic growth, social
shares, conversions, and revenue attributed to content to measure the
impact of your content and audience engagement.

7. DEMANDAY GROUP OF COMPANIES
Amplified marketing allows you to extract maximum value from your
content and provides a way to balance quantity and quality. It also
helps you prove the value of your creative work with data-driven
insights. By continuously adapting your content strategy based on
audience feedback and interests, you can stay creatively engaged,
connect deeply with your audience, and demonstrate your work's
impact.