Content marketing and telling your brand’s story-Best Version Media

1. !
Building a successful brand isn’t just about placing ads; it’s about consistent, careful and precise engagement with
your current and potential customers, and the best way to engage with your target audience is through content
marketing, or storytelling.
These days, content marketing is a broad term because it can refer to blogs, print articles, tweets, or general social
media presence. Overwhelmed? Don’t be! Content marketing is the art of telling your brand’s story through insightful
articles - and print articles are the most effective way to amplify your brand’s presence. Here’s why:
DID YOU KNOW
July 2018
STORIES SELL
PRINT EXCITES READERS
Social media has completely saturated
our world, but print remains tangible,
aesthetic and highly
desirable. Thanks to
a study by Temple
University’s Fox
Business School,
we know that print
media is more engaging,
memorable and is proven
to increase desirability for a specific
product or service more than digital
media.2
By positioning yourself as
an expert voice in an exclusive print
publication, you create a lasting buzz
about your products, services and, most
importantly, you.
MAGAZINES REACH YOUR TARGET AUDIENCE
According to the Content Marketing Institute, the best way to reap
the benefits of content marketing is to be featured in a “highly targeted
publication that positions your business as a top expert on subject
matter that your audience cares about.”1
Print media homes in on your
target audience, which helps ensure that your brand message will be
read by your ideal customers.
OUR BRAINS LOVE STORIES
A researcher at University of California,
Berkeley discovered that stories
chemically change our
brains to be more
generous, cooperative
and agreeable.3
By sharing your
business story and
expertise with your
target audience, you
are creating a lasting, trustworthy
impression. A study by Temple
University shows that a huge
benefit to print media is that it results
in strong emotional connections
and increases brand memorability
and profitability; couple this with
the power of storytelling and your
brand will resonate.2
1
McCrary, Annette. “How Print Magazines Can Contribute to Your Content Marketing Plan.” Content Marketing Institute.
www.contentmarketinginstitute.com.
2
Dimoka, Angelika; Vo, Khoi D.; Venkatraman, Vinod; Pavlou, Paul A. “Understanding the Effectiveness of Physical Mail Communications Through
Neuroscience.” Center for Neural Decision Making, Fox School of Business. Temple University.
3
Zak, Paul J. “How Stories Change the Brain.” Greater Good Magazine. www.greatergood.berkeley.edu.