How to use A.I. (like ChatGPT & Bard) in your digital marketing, including: - A brief history of A.I. - How language models work - Major categories of how to use ChatGPT & Bard for Digital - Tactical ideas for SEO, Social Media, Email Marketing, Content Marketing and more - Ideas of where this is all going for Digital Marketers - AI resources & our favorite A.I. Tools

1. VOLUME NINE
USING A.I. IN DIGITAL

2. Fun Disclaimer Time
A.I. Already Changed From When We
Made This

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3
TRUTH
SIMPLE
DON’T PANIC
We’re all figuring this out

4. 01 LITTLE BACKGROUND ON AI
02 PROS & CONS
03 USING AI TO BUILD EFFICIENCY TODAY
04 WHERE AI FOR DIGITAL IS LIKELY HEADED
AGENDA
TODAY’S

5. A.I. - A Little History Lesson

6. 6
TIMELINE
A LITTLE HISTORY
1956 2018
1997 2022

7. 7
HOW IT WORKS
A LITTLE HISTORY

8. WHY IS THIS EXPLODING?!?
A LITTLE HISTORY
ChatGPT
● GPT-3 Language Model = way better
○ 3.5 & 4
● Free application ChatGPT Launches
Tech Is Catching Up Fast
● AI went from “nice to have” to “table stakes”
○ E.g. Google & Bing

9. Some Pros & Cons

10. “AI is a Seismic Shift In How
the World Works”
–CMO, ZAPIER

11. PROS
USING AI IN DIGITAL MARKETING

12. CONS
USING AI IN DIGITAL MARKETING

13. ChatGPT & Bard -
A Few Use Cases

14. 14
Research

15. 15
Ideation

16. 16
Writing
Content

17. 17
Writing Code

18. 18
Data
Analysis

19. ChatGPT & Bard - Channel Tactics

20. 20
MASTER YOUR PROMPTS
#1: Context
#2: Clear Topic
#3: Questions
#4: Follow-Up
#5: Examples
#6: Feedback
CHANNEL TACTICS

21. 21
MASTER YOUR PROMPTS
CONTEXT
For V9Digital.com we are trying to do a better job providing thought leadership in the areas of
SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone
& we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. Don’t respond
yet.
CLEAR TOPIC
We want to write a 3-email drip series for when someone completes a lead form. Don’t
respond yet.
QUESTION
What are some email topics we should consider including in a drip series for new sales
prospects, that are too salesy and also have a fun, informal tone?
CHANNEL TACTICS

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MARKETING PLANNING
CHANNEL TACTICS
- Market Research
- Competitive Analysis
- Marketing Plan Outline
- Best Practices
- Persona / Demographic Info

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CONTENT MARKETING
- Content Topics
- Titles
- Content Outlines
- Content Research (e.g. infographics)
- Content Substance (e.g. recipe)
- Building tools (link earning)
CHANNEL TACTICS

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SOCIAL MEDIA
- Sentiment analysis
- Ideas for a social calendar
- Captions / posts
- Content for engagement
- Longer content (e.g.
LinkedIn articles)
CHANNEL TACTICS

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SEO
- Analyzing Technical SEO crawls
- Perform keyword research
- Id best content
- Grab semantically related words
- Meta data (e.g. meta descriptions)
- Optimize content
- Content expansion
- Ask for ideas to increase expertise &
authority on content
CHANNEL TACTICS

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LOCAL SEO
Google Profile:
- Optimized profile information
- Q&A
- Business Updates & Posts
Additional
- Optimize your local SEO page
- Find directories you should be
listed in
CHANNEL TACTICS

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EMAIL MARKETING
- Newsletters
- Follow-ups
- Drip email series
- Email design
CHANNEL TACTICS

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PAID ADS
- Ad copywriting
- Keyword research
- Ad targeting ideas
- Analyzing your ad data
CHANNEL TACTICS

29. Where’s This Headed?

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A.I. Is Growing Up Fast
Where’s This Headed?
Note: GPT = Only 1 Language
Model
- LaMDA (Google)
- Bloom (BigScience)
- Gato (DeepMind)
- SableDiffusion (Stability AI)

31. 31
THERE’S AN APP PLUGINS FOR THAT
USING AI IN DIGITAL MARKETING

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Legal Ramifications
Where’s This Headed?
● Liability & Accountability
● Intellectual Property Rights
○ Copyright Violations
● Data Protection / Privacy
● Surveillance

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Ethics
Where’s This Headed?
● Bias & Discrimination
● Privacy
● Security
● Job Displacement
● Misinformation / Fake Content
● Transparency / Accountability
● Making Humanity Dumber vs.
Smarter
● Existential (Skynet theory)

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Where to Lean In
Where’s This Headed?
● Play around with AI tools like ChatGPT
● Try to build efficiencies in your current
work flows
● Getting your marketing plan organized

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Focus On Your Brand
Where’s This Headed?
● Personas
● Differentiators
● Messaging
● Marketing Strategy
● Unique Marketing Ideas
○ A.I. Tactics vs. Unique
Tactics

36. Resources to Help
You Keep Momentum

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● ChatGPT
● Bard*
● Grammarly
● Originality.ai
● SEMRush
● Clearscope / Surfer SEO
● Canva
● FlexClip
● Fathom
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TOOLS
MY FAVORITE

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● OpenAi.com
● Search Engine Journal
○ great article on prompts &
follow-up
● AI Magazine
● AI Trends
● artificialintelligence-news.com
● LinkedIn #ai #chatgpt
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TO FOLLOW
AI NEWS SITES

39. Need A Hand?

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● Answer and digital marketing questions via email
email: nhenley@v9digital.com
● Share today’s slides :)
● Connect & engage with you / your brand on
social media
● Have a casual conversation about your digital
program (email me for scheduling link)
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I’M HAPPY TO
NO COST

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This is a Meetup for all of us
After today, I would love:
● Feedback on the format / location / timing
● Ideas for future topics
● Introductions to potential speakers
● Join our LinkedIn Group & loop in other
marketers
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MY REQUESTS
THIS MEETUP

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Google My Business
Request for Reviews
https://g.page/r/CTANSa5LaEAbEB0/review
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ONE LAST REQUEST
THIS MEETUP

43. THANK YOU
https://www.V9Digital.com
hello@V9Digital.com