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How to Boost Your SEO using Structured Data

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This presentation is the slides when I presented for Developer Circles Penang from Facebook meetup in ACAT, Georgetown, Penang.

More info about this group can refer to: https://www.facebook.com/groups/DevCPenang/

Agenda of this deck:
1. What is Structured Data?
2. How structured data will improve my SEO?
3. How to implement to my website?
4. Tips & Suggestion
5. Q & A

Published in: Marketing
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How to Boost Your SEO using Structured Data

  1. 1. Martin Tang Digital Marketing Specialist martin@exabytes.com How to Boost Your SEO Using Structured Data
  2. 2. Who am I? ● Name: Martin Tang ● Born & Raised in Penang ● ~5 years with Exabytes ● Start with Internet Marketing Executive → Digital Marketing Specialist ● Bachelor Degree in Social Science Major in Econ, Minor in Sociology ● Master's Degree in Economic Management
  3. 3. About Exabytes Digital Exabytes Digital is a Digital Marketing Agency that help SME To GROW Their Business Online.
  4. 4. Agenda ● What is Structured Data? ● How structured data will improve my SEO? ● How to implement to my website? ● Tips & Suggestion ● Q & A
  5. 5. What is Structured Data? or scheme.org markup?
  6. 6. What is Structured Data? Structured data is a standardized format for providing information about a page and classifying the page content for search engines to understand. source: https://developers.google.com/search/docs/guides/intro-structured-data
  7. 7. What is Structured Data? Search engines read the code and use it to display search results in a specific and much richer way. Product - Structured Data
  8. 8. Product Structured Data
  9. 9. Type of Structured Data ● Article ● Book ● Breadcrumb ● Carousel ● Course ● Critic Review ● Dataset ● Employer Aggregate Rating ● Event ● Fact Check ● FAQ ● How-to ● Job Posting ● Job Training ● Live Stream ● Local Business Listing ● Logo ● Movie ● Occupation ● Product ● Q&A ● Recipe ● Review Snippet ● Sitelinks searchbox ● Software App ● Speakable ● Subscription and Paywalled Content ● Video Source: https://developers.google.com/search/docs/data-types/article
  10. 10. Breadcrumb Structured Data
  11. 11. Event Structured Data
  12. 12. Event Structured Data
  13. 13. FAQ Structured Data
  14. 14. FAQ Structured Data *support hyperlink Users can click the links from your answers.
  15. 15. How-to Structured Data
  16. 16. Recipe Structured Data
  17. 17. How structured data will improve my SEO? Why I need it?
  18. 18. Why Structured Data Help SEO? make it easier for Google to understand what your pages and your website are about. Improve your search engine visibility.
  19. 19. Why Structured Data Help SEO? The extra rich result with your website in search result will increase your click through rate (CTR). Show up in the Knowledge Graph, featured snippets, and voice searches.
  20. 20. Why Structured Data Help SEO? Leverage any of new feature while not all websites utilize the structured data. Users always curious about new things.
  21. 21. How to implement to my website? Why if I have zero knowledge about coding?
  22. 22. Google Search - documentation Source: https://developers.google.com/search/docs/data-types/product
  23. 23. Google Search - documentation Source: https://developers.google.com/search/docs/data-types/product
  24. 24. Google Search - documentation Source: https://developers.google.com/search/docs/data-types/product
  25. 25. Google Search - documentation Source: https://developers.google.com/search/docs/data-types/product
  26. 26. schema.org Source: https://schema.org/Product
  27. 27. Google Structured Data Testing Tool Source: https://search.google.com/structured-data/testing-tool/
  28. 28. Google Structured Data Testing Tool Source: https://search.google.com/structured-data/testing-tool/
  29. 29. Rich Result Test Source: https://search.google.com/test/rich-results
  30. 30. Google Search Console Source: https://search.google.com/search-console/about
  31. 31. Email - Google Search Console Fill up all the “Recommended properties” to having those warning letter from Google.
  32. 32. 3rd party website to generate the code Source: https://technicalseo.com/tools/schema-markup-generator/
  33. 33. 3rd party website to generate the code Source: https://technicalseo.com/tools/schema-markup-generator/
  34. 34. 3rd party website to generate the code Source: https://technicalseo.com/tools/schema-markup-generator/
  35. 35. 3rd party website to generate the code Source: https://technicalseo.com/tools/schema-markup-generator/
  36. 36. codelabs.developer.google.com Source: https://codelabs.developers.google.com/codelabs/structured-data/
  37. 37. Yoast SEO - WordPress Plugin Source: https://yoast.com/howto-structured-data/
  38. 38. Other WordPress Plugins source: https://wordpress.org/plugins/search/structured+data/ - Fast and simple - Follow the latest guidelines - Customization is available
  39. 39. Google Tag Manager source: https://tagmanager.google.com/
  40. 40. Tips & Suggestion from my experience and experiment
  41. 41. Tips & Suggestion Read and follow the Quality Guidelines Source: https://developers.google.com/search/docs/guides/sd-policies
  42. 42. Tips & Suggestion Or else you will receive manual action/penalty from Google source: https://search.google.com/search-console/
  43. 43. Tips & Suggestion Learn from other/competitor websites Source: https://search.google.com/structured-data/testing-tool
  44. 44. Tips & Suggestion Example: carlist.my Product - Structured Data
  45. 45. Tips & Suggestion Source: https://search.google.com/structured-data/testing-tool
  46. 46. Q & A Ask me anything, or any myth you want to debunk?
  47. 47. Scan to save my contact Martin Tang Digital Marketing Specialist martin@exabytes.com Thank You

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