This document discusses the paradigms of the knowledge era and how they differ from the industrial era paradigms that influenced traditional software development approaches. It outlines five key paradigm shifts needed for the knowledge era: from repeatable to contextual processes; from process-driven to principles-driven approaches; focusing on the "touch time of minds" rather than tools; moving from supervised to self-managed teams; and shifting from measurement to sensing and sense-making. The document argues that knowledge work requires approaches focused on collaboration, communication and engaging capable people, as human minds are the primary engines of transformation when working with intangible knowledge.