RESUME

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Resume… Vishwesh Suresh Rajguru
Contact: (Mobile) +91 9833094837, (Residence) +91 22 124136
E-Mails: vsrajguru@gmail.com & vsrajguru@engineer.com
Skype: rajguru339 ~ LinkedIn Profile: http://lnkd.in/scz8Ga
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Senior or Senior Mid-Level Assignments in Techno-Commercial Sourcing and Sales and Business
Development/Promotions, Product Launch, Business Development, Team Management, Channel
Expansion, New Market Opening, Key Accounts Management and Operations Etc with total Supply
Chain Handling and Logistical Operations
ProfileSummary
A competent professional with a dynamic career of over 13 years reflecting pioneering experience and record
breaking performance in:
Sales & New Business Development Strategic Sourcing Logistics
Strategic Planning Key Account Handling Client Relationship Management
Distribution & Channel Management Profit Accountability Revenue Generation
Highly successful in driving large scale revenue and profit gains at Pan India level as well as improving on
organizational productivity and performance. High level of success in Key Account Management; actively
nurtured and deepened strong rapport with key stakeholders to win confidence, anticipate needs and deliver
appropriate product solutions. Possess excellent knowledge of European and USA business culture and ethics.
Concurrently ensured overall pipeline and revenue growth within channel and territory.
Gained hands-on experience in India, Europe and USA by handling techno-commercial operations, sourcing
along with entire supply chain management, logistics (domestic and international) and outsourcing business
from International Market. Proficient in developing client relationships, handling promotional activities, new set-
ups, trade shows in Abroad and India, sourcing, identification of suppliers, carrying out surprise supplier visits,
understanding machineries used and process. Significantly enhanced organizational reach and market share
through the application of robust strategies, effective pricing and excellent Profit Centre Operations.
Core Competencies
•Possess excellent orientation of General Management, Hi-Tech Engineering -Techno - Commercial Sales
and Business Promotions/Development, Key Accounts Handling and Professional Procurement +
Outsourcing for Companies in Abroad-Sales or Procurement in/from Indian Market with total Supply Chain
Handling skills involving an experience of around 23 years in planning & development of strategies
•Ability as team leader performed to articulate the team purpose and goals, follow through on commitments
and tasks, trust the team members, influence positively, balance between tasks and people, ability to apply
the appropriate and effective ways to resolve individual issue, trust the team members, ability to accept and
adapt to changes with a positive mindset, ability to motivate staff
•Formulating business plans/ projections in line with organizational vision and strategic direction and
driving business growth through identification & penetration of new market segments.
•Supervising logistics operations, ensuring timely execution while adhering transit guidelines; coordinating

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with transporters and freight forwarders for selection of vehicles while supervising fleet of vehicles &
transporters.
•Record of success in (Outsourcing for foreign companies) international selling, marketing, technology
commercialization,
licensing and business development in the Electronics, Electrical and Mechanical etc., with various projects
conducted in India
•from Market study till opening of wholly subsidiary, potential supplier search and appointing dedicated India
Manager related to Sales and Sourcing
•Driving sales initiatives & achieving desired targets with overall responsibility of ROI and exploring
marketing avenues to effectively build consumer preferences & drive volumes.
•Identifying & networking with financially strong / reliable channel partners, resulting in deeper market
penetration and improved market share in Indian market for foreign companies. Sales and distribution
channels to enhance competitive
Major Projects (Outsourcing from India in Sales and Sourcing for US and Europe based Companies)
International Sales Development in Europe to outsource material from India or Sales in India
•Successfully handle the following major projects: (Targeting Exactly as per Techno-commercial need of
European companies for outsourcing).
•Market Research, Market Intelligence about Competition Detailing, Potential Agent/Distributor/Business
Partner Search, Sales
Development and
•Potential Supplier Search having export experience on various parameters like facility, technical advancement,
machines and maintained, skilled manpower, quality standards, stock keeping, surprise visits etc. Sample
approval, trail run and finalization of
 Purchase basic price and logistical norms, Sourcing Development
•Branch Office Opening Formalities with Pre and Post Registrations, Location Study and Wholly Own
Subsidiary for Export from India Plus Total Handling of Supply Chain ( Logistics –Domestic and International,
Cargo and Courier mode)
•Develop detailed account strategies. Activities include information gathering, competitive analysis, strategic
planning, identifying the value proposition, sales budgeting, and action plans initiatives and execution.
•Propose and close sales that achieve total revenue growth, profit, and customer satisfaction plans. This
includes account planning and specification activities as well as direct sales and distributor development
•Understand, monitor and communicate international competitive threats and opportunities.
•Participate in the strategic planning process for the India business.
Technical Skills
Well versed with:
 Understanding of any technical product as per block diagram (plus Fault Finding) and application areas
 Installation and Servicing of technical equipment’s as per wiring or circuit diagram or technical
specifications.
 Supporting to Reach and Development department for sourcing new components or sub-assemblies
from market as per require technical specifications.
 New product launched in the market by competitor with new technology.

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 installation of OS-XP, Vista, Windows 10 x32 or 64 Bits and Server 2003, Administration of XP
 Server MS Office2003/2007, 2010, PDF Conversion and PPT Creation, Networking, Security and Deleted
Backup Recovery, etc.
 Possess sound knowledge of Sheet Metal Fabrication work on lesser cutting and CNC bending with radius
machine.
 Cad 2D and 3D drawings, bending radius, surface finishing etc. given by customers
Aug'2012 till Now: Smart Power System Inc., Baltimore, USA and Mumbai (Power Electronics and
Electrical Equipment Manufacturing Company in USA branch office in India web:
http://smartpowerusa.com/ ) as Senior Manager for New Business Development, Sales (International and
Pan India) and Branch / Supply Chain Handling.
Key Result Areas:
Highlights:
 Holds the merit of opening outsourcing Branch Office in Mumbai with all pre and post formalities and
recruited 14 employees and controlled total activities and given results as per the company’s expectation
 Successfully developed customer segment & industrial applications of various power electronics
equipment like AC to DC and DC to AC converters, AC Inverters, DC Power Supplies, Heavy Duty Inverters,
Portable Ground Power Supplies (Units), Digital Panel meters, Battery Chargers etc.
 Directed production, distribution and marketing operations for outsourcing branch office assigned by
Smart power System Inc., Baltimore, USA.
 Customer daily coordination’s and created strong relationship for new orders, engineering feedback on
products or product improvements, raw material purchase information, production status, delivery notes
like AWB etc., Payment and Letter of Credits or wired to account, packaging etc.
 Coordinated activities of departments such as appointment of potential supplier from India,
operating, manufacturing,
 Engineering, planning, and sales, maintenance, research and development, to ensure operational efficiency
and economy.
 Coordinated production, distribution, warehousing and export to USA in accordance with policies,
principles and procedures.
 Recognized for enhancing the business turnover from US$ 129,600 per annum to US$ 450,000 per Annum
in India
 Handled the international lead generation and prospecting through various channels like personal visits at
Europe, attending
 National and International trade shows, International and national network build up through various
channels
 International lead generation, prospecting through various channels like Personal visits at Europe,
attending National and International trade shows, International and national network build up through
various channels, communicate effectively through e-mails in particular sector International database,
Build up strong relations with various chamber of commences ( Contacts with Higher Authorities) and
trade centers, WTC, International trade organizers etc

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 Served as Sales Head and handled the sales and direct staff of a manufacturing unit, inclusive of designing
department & helped purchase department to locate suppliers of various tools, steel sheets, spares, etc.
 Assured the project milestones and deadlines were met and as well as work products attain quality
standards
 Liaised with the Design Department for AutoCAD 2D and solid works 3D final designing as per any format
given by the client for Turret press sheet metal cutting and CNC bending (with required minimum radius)
 Carried out criticality calculations of sheet metal component's surface finishing & assembly and developed
final quotation
 Independent handling of Sales & Marketing of Industrial Battery Chargers and associated equipment like
BMS, DCDB, ACDB, E-rickshaw chargers, Storage Batteries, UPS etc
 Proven track record, possess good communication skills, should be aggressive and should have experience
of leading a team of engineers and professionals.
 Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training,
assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts;
communicating job expectations; planning, monitoring, appraising, and reviewing job contributions;
planning and reviewing compensation actions; enforcing policies and procedures.
 Achieves regional sales operational objectives by contributing regional sales information and
recommendations to strategic plans and reviews; preparing and completing action plans; implementing
production, productivity, quality, and customer-service standards; resolving problems; completing audits;
identifying trends; determining regional sales system improvements; implementing change.
 Meets regional sales financial objectives by forecasting requirements; preparing an annual budget;
scheduling expenditures; analyzing variances; initiating corrective actions.
 Establishes sales objectives by creating a sales plan and quota for districts in support of national
objectives.
 Maintains and expands customer base by counseling district sales representatives; building and
maintaining rapport with key customers; identifying new customer opportunities.
 Recommends product lines by identifying new product opportunities, and/or product, packaging, and
service changes; surveying consumer needs and trends; tracking competitors.
 Implements trade promotions by publishing, tracking, and evaluating trade spending.
 Updates job knowledge by participating in educational opportunities; reading professional publications;
maintaining personal networks.
 Accomplishes sales and organization mission by completing related results as needed.
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Aug'11-Jul'12: Business Access India Pvt. Ltd.(Outsourcing Service Provider to Europe from India
Company)., Mumbai and Europe as Senior Manager- International Sales and Business Development (as
Consultant on one year contract basis)
Key Result Areas:
•Handled the international lead generation and prospecting through various channels like personal visits at
Europe, attending
•National and International trade shows, International and national network build up through various channels

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•Interacted effectively through E-Mails in the particular sector International database, Build up strong relations
with various chambers of commences (Contacts with Higher Authorities) and trade centers, WTC, International
trade organizers, etc.
•Targeted the main Indian sectors like Mechanical, Medical Equipment, Paper and Pulps, PVC /PP Industries,
Solar Technology, Electrical and Electronics Engineering, Retailing Sector display equipment, etc.
•Studied the prospect's requirements and delivered the appropriate solutions based on client needs
•Established strong relations with Hannover (Messe), intranet and other trade organizers and appointed local
person in Europe as a business partner for getting sales from Scandinavia
•Managed the international database and developed good relations with various chamber of commerce and
trade centers, WTC, etc.
•Understanding of prospect's requirements, and provide appropriate solutions based on client needs. Well-
developed skill at
influencing and negotiating with technical and senior representatives of leading petrochemical companies and
engineering procurement & construction firms
•A polished board room presence and the ability to communicate and work effectively with people from all
backgrounds and
•Business cultures of European countries, and at a variety of levels is critical for success.
•Exceptional written, oral and presentation skills in the English language.
•International lead generation, prospecting through various channels like Personal visits at Europe, attending
National and International trade shows, International and national network build up through various channels,
communicate effectively through e-mails in particular sector International database, Build up strong relations
with various chamber of commences ( Contacts with Higher Authorities) and trade centers, WTC, International
trade organizers etc
•Provided prime services like in SALES ( Market Research, Potential Agent Search, Sales Development,
appointing Dedicated local Manager for Sales ) SOURCING ( Potential Supplier Search, Product Development
appointing Dedicated local Manager for Sourcing) in addition next stage location search, Lisioning and Branch
Opening, Pre and Post Govt. Registration formalities, Wholly Own Subsidiary and Joint ventures
Highlights:
•Distinction of being invited as representative of outsourcing company by World Trade Centre for potential
discussion with one of the Giant Group (only two companies were invited from Turkey wants to enter into the
Indian Market)
•Holds the merit of visiting USA, Finland, Sweden and Germany for getting potential business
•Successfully developed strategies developed and implemented the same to enhance business
•Effectively appointed people in Sweden, Germany and France
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May'07-Apr'11: Console Components (India) Pvt. Ltd. (Division of L. L. Equipment and Machines Pvt.
Ltd.), Mumbai as Senior Manager (Sales and Marketing, Purchase Support with Supply Chain Handling)
Key Result Areas:
•Business Development and Sourcing support for professional Kitchen equipment and sheet metal fabricated
components.
•Served as Sales Head and handled the sales and direct staff of a manufacturing unit, inclusive of designing
department &helped purchase department to locate suppliers of various tools, steel sheets, spares, etc.

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•Assured the project milestones and deadlines were met and as well as work products attain quality standards
•Liaised with the Design Department for AutoCAD 2D and solid works 3D final designing as per any format
given by the client for Turret press sheet metal cutting and CNC bending (with required minimum radius)
•Carried out criticality calculations of sheet metal component's surface finishing & assembly and developed
final quotation & for approval of the same from Director and Managing Director
•Handled and executed project work plans inclusive of qualitative & quantitative tasks and analytics
•Coordinated with the clients to understand key requirements, drawings, surface finishing & strategic direction
and translated strategic thinking into actionable goals as per solutions to clients
•Interacted with the service team of lesser cutting and Finn power 21 station turret press and CNC and NC
bending machines as well as with surface finishing 7 stage converse process
Highlights:
•Significantly contributed towards the growth of business through actively seeking, identifying and helping
sales opportunities
•Proactively coordinated with the Logistics and Accounts Department for logistical decisions (Mode of
Dispatch or Shipment) as per sales order and logistical documentation
•Successfully developed new customers and regular monthly ordering of 20 to 25 Tons of Sheet Metal
Fabrication components on Turret Press with turnover approx. Rs. 30 Lacs per month
Holds the merit of obtaining business from various reputed companies for critical and customized (with
changes in the drawings) sheet metal components negotiated and attained orders like enclosures of ATM and
CDM machines each contain 68 different parts and design from reputed firms with regular monthly order of
about INR 45 to 60 Lakhs from Nil
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May'05-Jun'07: Smart Power System Inc., Baltimore, USA as Sales Development, Coordination,
Outsourcing Purchase and Supply Chain Manager (Senior Level Outsourcing Branch Manager of USA based
company)
Highlights:
•Holds the merit of opening outsourcing Branch Office in Mumbai with all pre and post formalities and
recruited 14 employees and controlled total activities and given results as per the company's expectation
•Successfully developed customer segment & industrial applications of various power electronics equipment
like AC to DC and
•DC to AC converters, AC Inverters, DC Power Supplies, Heavy Duty Inverters, Portable Ground Power Supplies
(Units), Digital
•Panel meters, etc.
•Directed production, distribution and marketing operations for outsourcing branch office assigned by Smart
power System Inc., Baltimore, USA.
•Customer daily coordination's and created strong relationship for new orders, engineering feedback on
products or product improvements, raw material purchase information, production status, delivery notes like
AWB etc., Payment and Letter of Credits or wired to account, packaging etc.
•Coordinated activities of departments such as appointment of potential supplier from India, operating,
manufacturing, engineering, planning, and sales, maintenance, research and development, to ensure
operational efficiency and economy.

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•Coordinated production, distribution, warehousing and export to USA in accordance with policies, principles
and procedures.
•Recognized for enhancing the business turnover from US$ 129,600 per annum to US$ 450,000 per Annum in
Indi.
Previous Experience
Oct'01-Apr'05 : Yashana Circuits Pvt. Ltd., Mumbai as Manager Sales and Supply Chain
May'93-Apr'01: Ultra Tek Devices Ltd., SEZ, Mumbai as a Purchase Engineer (Import Section)
Mar'91- May’93: Prosound Products, SEEPZ, Mumbai as Jr. Quality Control Engineer
Education
1989 Diploma in Engineering in Electronics from Bharti Vidyapeeth's Institute of Management and
Technology (Government of India Technical Board approved College), New Mumbai, India
2007 Supply Chain Management: (from Inquiry to dispatch and National & International Logistics) from GIES
Institute, Mumbai
Other Course:
2006 Microsoft certified Approved Course in Technical Installing, Configuring & Administrating MS
Windows, Office Professional, Security and Server 2003 Gained excellent knowledge of marketing, generating
database of product, approaching customers systematically and preparing presentations in PowerPoint,
communicating product advantages & disadvantages and samples distribution
Personal Details
Birth Date: 31st October, 1966
Permanent Address: 1 and 2, Ground Floor, Maratha Bhuvan, Subhash Road, Opposite Ram Mandir, Vile Parle
(East), Mumbai-400057, India
Visas: USA valid till 02-Dec-2016. (Multiple Entry)-Renewable and Schengen Visa covers 27 countries in
Europe (Renewable.) Passport valid till year 2023
Languages : English, Hindi, Marathi, understanding of Guajarati and Goan (Kokani).