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Popular Culture
Popular Culture
 Large
 Incorporates heterogeneous populations
 Typically urban
 Experiences quickly changing cultural...
How is popular culture diffused?
 Hierarchical diffusion
 Uses an urban hierarchy (distance decay)
 David Harvey: time-...
 Popular culture does not take over the
existing popular culture, rather a process
called reterritorialization of popular...
Why is popular culture widely
distributed?
 Popular Housing Styles
A. Modern house styles (1945-1960): minimal traditiona...
Diffusion of Popular Culture cont.
 Rapid Diffusion of Clothes
 Characterized by income and job characteristics
 Improv...
Diffusion of Popular Culture cont.
B. Snack foods and beverages
*preference based on what is made, grown or
imported local...
Role of TV in diffusing Popular
Culture
 Significant custom because:
1. Most popular leisure activity
2. Most important m...
Why Does Globalization of Popular
Culture Cause Problems?
 Threat to Folk Culture:
 Rising income increases demand for i...
Globalization of Popular Culture cont.
 Threat of Foreign Media Imperialism
 Threatens LDC’s independence
 Seen as a ne...
Environmental Impact of Popular
Culture
 Modifies nature
 Uniform landscapes-seen to generate
product recognition + grea...
Negative Environmental Impacts
 Increased demand for natural resources
 Depletion of resources and/or extinction of
spec...
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Popular culture

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Popular culture

  1. 1. Popular Culture
  2. 2. Popular Culture  Large  Incorporates heterogeneous populations  Typically urban  Experiences quickly changing cultural traits  Practiced by people across identities and across the world  Also encompasses material and nonmaterial culture
  3. 3. How is popular culture diffused?  Hierarchical diffusion  Uses an urban hierarchy (distance decay)  David Harvey: time-space compression  Refers to social and psychological effects of living in a time-space convergence (Donald Janelle)  Since technology links some places more closely than others, culture diffuses more quickly rather than at a constant rate
  4. 4.  Popular culture does not take over the existing popular culture, rather a process called reterritorialization of popular culture occurs  When people w/in a place start to produce an aspect of popular culture themselves in the context of their own culture and making it their own
  5. 5. Why is popular culture widely distributed?  Popular Housing Styles A. Modern house styles (1945-1960): minimal traditional, ranch, split level, contemporary + shed style houses B. Neo-eclectic (1960-): mansard, neo-Tudor, Neo-French, neo-colonial *have great rooms rather than separate living + family rooms
  6. 6. Diffusion of Popular Culture cont.  Rapid Diffusion of Clothes  Characterized by income and job characteristics  Improved communication  Exposure to folk dress due to increased travel + television A. Jeans-know why + how jeans became a part of popular culture
  7. 7. Diffusion of Popular Culture cont. B. Snack foods and beverages *preference based on what is made, grown or imported locally *also affected by background *dependent on income and advertising
  8. 8. Role of TV in diffusing Popular Culture  Significant custom because: 1. Most popular leisure activity 2. Most important means by which culture is diffused
  9. 9. Why Does Globalization of Popular Culture Cause Problems?  Threat to Folk Culture:  Rising income increases demand for items valued in popular culture  Can lead to domination of folk culture  Loss of traditional values (clothing)  Change in traditional role of women-How?  Can also cause problems in less developed nations-increase in prostitution
  10. 10. Globalization of Popular Culture cont.  Threat of Foreign Media Imperialism  Threatens LDC’s independence  Seen as a new type of economic + cultural imperialism  Allow governments of LDC to censor shows and/or only program shows appropriate to traditional values
  11. 11. Environmental Impact of Popular Culture  Modifies nature  Uniform landscapes-seen to generate product recognition + greater consumption
  12. 12. Negative Environmental Impacts  Increased demand for natural resources  Depletion of resources and/or extinction of species  Inefficient use of resources  Pollution  Popular culture produces a lot of waste  Folk culture can also negatively impact the environment by ignoring natural processes

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