All you need to know about Facebook ads and how to make your ads more effective in communication wise. Choosing the Perfect Audience and making the best out of it.

1. INTRODUCTION TO YOUR
PERFECT AUDIENCE

2. WHY KNOWING YOUR AUDIENCE
MATTERS:
• Marketing is EASY when…
– You know who your perfect audience is
– You know what your perfect audience needs
– You are able to serve your perfect audience’s need

3. SMALL IS THE NEW BIG
• If Facebook were a country, it would be the largest in the
world based on population
– 1.6 billion users (1B active)
– 8 billion video views daily (100M hours/day)
– Nearly 25% of all website clicks now come from Facebook
– $6.2B quarterly advertising revenue (and growing)
– Your customers are on Facebook right now
– The value of Facebook is not it’s bigness, but it’s
smallness

4. SPECIFICITY DRIVES RESPONCE
• EXAMPLES:
– Bad: Come work for the Forbes #1 Tech company
– Good: We want Mumbai’s TOP sales and marketing pros.
o Location. Quality. Specific. All in one line.
– Specificity drives response, because …
– THEM not US focused
– Magnetism & Repulsion

5. GOODWILL PAYS THE BILL: GIVE BEFORE
YOU ASK
• “Our income is directly proportional to the amount of value
we provide to our market.” Frank Kern
– The #1 thing you can give is INSIGHT not INFORMATION
– Information is a commodity
– Insight is something you are uniquely able to offer

6. IF WE GET THIS RIGHT
• We will get the attention of people we can truly serve
• We will become micro-celebrities in our audience
• We will be able to find more people who need our help
STOP SELLING – START SERVING

7. THANK YOU
If you have any type of queries regarding any
social media platforms then feel free to
contact me directly at
virendravk756@gmail.com