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1
Content marketing via app store
VisitVietnamBusiness.TV
forbusinessvideos, news&research
2
This slideshowisfroma presentationatthe M2Marketing& Media events
inHo ChiMinh City,Vietnamorganizedby ITV-Asia.com andVietnamBusiness.TV
Toseevideosfromtheevents,interviewswithspeakers and
togetinformationon upcomingM2 -Marketing& MediaNetworkevents
Pleasevisit VietnamBusiness.TV
3
Trend #1 | Mobile First
VisitVietnamBusiness.TV
forbusinessvideos, news&research
4
Case| Live Traffic App
VisitVietnamBusiness.TV
forbusinessvideos, news&research
5
Trend #2
Screen expansion
VisitVietnamBusiness.TV
forbusinessvideos, news&research
6
Connected TV | They say…
VisitVietnamBusiness.TV
forbusinessvideos, news&research
7
Vietnam| Internet TV vs. Broadcast TV
Nielsen| Vietnam 2014
VisitVietnamBusiness.TV
forbusinessvideos, news&research
8
Smart TV | App usage surges
Monthly app use
0
2000000
4000000
6000000
8000000
10000000
2012 2013 2014
Samsung Smart TV | Vietnam
VisitVietnamBusiness.TV
forbusinessvideos, news&research
9
Smart TV | Video, music, and info most wanted
Samsung Smart TV | Vietnam
1. VIDEO & MUSIC 5. GAME 6. SPORTS
4. LIFESTYLE 7. EDUCATION
3. KID
2. INFO
Most consumed contents by category
VisitVietnamBusiness.TV
forbusinessvideos, news&research
10
Smart TV | Early adopters
Key Media players…
SamsungSmartTV | Vietnam
…and brands
VisitVietnamBusiness.TV
forbusinessvideos, news&research
Smart TV | Go to market
Leverage [Samsung] marketing arm
to reach consumers
VisitVietnamBusiness.TV
forbusinessvideos, news&research
#1 | First screen placement
VisitVietnamBusiness.TV
forbusinessvideos, news&research
#2 | Sales channels
VisitVietnamBusiness.TV
forbusinessvideos, news&research
#3 | Joint project
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forbusinessvideos, news&research
#4 | Joint promotion
VisitVietnamBusiness.TV
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16
Thank you
VisitVietnamBusiness.TV
forbusinessvideos, news&research
17
This slideshowisfroma presentationatthe M2Marketing& Media events
inHo ChiMinh City,Vietnamorganizedby ITV-Asia.com andVietnamBusiness.TV
Toseevideosfromtheevents,interviewswithspeakers and
togetinformationon upcomingM2 -Marketing& MediaNetworkevents
Pleasevisit VietnamBusiness.TV

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Content marketing via app store

  • 1. 1 Content marketing via app store VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 2. 2 This slideshowisfroma presentationatthe M2Marketing& Media events inHo ChiMinh City,Vietnamorganizedby ITV-Asia.com andVietnamBusiness.TV Toseevideosfromtheevents,interviewswithspeakers and togetinformationon upcomingM2 -Marketing& MediaNetworkevents Pleasevisit VietnamBusiness.TV
  • 3. 3 Trend #1 | Mobile First VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 4. 4 Case| Live Traffic App VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 6. 6 Connected TV | They say… VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 7. 7 Vietnam| Internet TV vs. Broadcast TV Nielsen| Vietnam 2014 VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 8. 8 Smart TV | App usage surges Monthly app use 0 2000000 4000000 6000000 8000000 10000000 2012 2013 2014 Samsung Smart TV | Vietnam VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 9. 9 Smart TV | Video, music, and info most wanted Samsung Smart TV | Vietnam 1. VIDEO & MUSIC 5. GAME 6. SPORTS 4. LIFESTYLE 7. EDUCATION 3. KID 2. INFO Most consumed contents by category VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 10. 10 Smart TV | Early adopters Key Media players… SamsungSmartTV | Vietnam …and brands VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 11. Smart TV | Go to market Leverage [Samsung] marketing arm to reach consumers VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 12. #1 | First screen placement VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 13. #2 | Sales channels VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 14. #3 | Joint project VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 15. #4 | Joint promotion VisitVietnamBusiness.TV forbusinessvideos, news&research
  • 17. 17 This slideshowisfroma presentationatthe M2Marketing& Media events inHo ChiMinh City,Vietnamorganizedby ITV-Asia.com andVietnamBusiness.TV Toseevideosfromtheevents,interviewswithspeakers and togetinformationon upcomingM2 -Marketing& MediaNetworkevents Pleasevisit VietnamBusiness.TV