Miraki technologies is one of the best web development company in India providing services for web designing, web development, web application development, mobile application development, ecommerce website design and development, digital marketing.

1.
Triveni Kathuripally: An Inspiring
Journey of Relentless
Determination
In today’s era of new-age innovation and diverse business opportunities, the
contribution of women as entrepreneurs and managing various management
positions alongside donning the cap of a homemaker is truly amazing! Having
absolute clarity and transparency about executing their professional
commitments, this gradual change of mindset is not only disrupting, but
bringing a renaissance in the Indian business eco-system.
This captivating piece of the excerpt is an inspiring story of one such individual
who always had the grit and vision to climb the ladders of the entrepreneurial
world! Today, as the ​Co-founder​ of ​Miraki Technologies Private Limited​,
Triveni Kathuripally ​is a success story for the budding entrepreneurs by the

2. virtue of her passion and hard work. Inspired by women business tycoons like
Indra Nooyi – ​CFO & President of PepsiCo​and Kiran Mazumdar Shaw – ​Founder
Chairman & Managing Director of Biocon Limited, ​the entrepreneurial bug had
bitten Triveni while she was in her graduation. However, life progressed and the
final push to break the barriers came in 2015 when she took a break from her
existing job at Deloitte.
Co-founding Miraki Technologies
Having required acumen and expertize in the IT sector, Triveni saw an
opportunity in the field of IT services. As the usage of the internet was a mere
twenty percent, there was a huge business prospect in the area of Web and
Mobile App development sector. This wide gap in the area of internet
penetration motivated her to design a business model along with other
Co-Founder Mr Sriharsha Sriramoju. While Sriharsha takes care of Projects &
Client Management, Triveni manages the Finance and Business Operations.
Highlighting the core values, Triveni adds ​“Talking about Ethics, principles, and
manners of working then it has to be “Employee Friendly” and while dealing
with clients it has got to be “Client friendly”. And of course within the minimum
ethical rules and then work on your goal very firmly steadily and with complete
dedication.”
Talking about the start of the journey, Triveni recalls it was just the two
co-founders and one employee. The team started with small projects and
convincing the clients about the company and showcasing the technical
expertise of the team was an uphill task. Steadily, as Miraki continued to deliver

3. quality IT services, it gained the credibility and the flow of projects increased
with the passage of time.
One element that has fuelled the transformation of Miraki as a matured
contributor in the industry is the ability to understand the perspective of its
employees and clients and work accordingly. This success mantra has assisted
the company to gain brownie points on client satisfaction and nearing the
epitome of success on a short span of just 3.5 years.
Initial Challenges that Strengthened Miraki
Like every other start-up, the company was started with limited resources and
financial crunch was the biggest obstacle for the team. It also received an offer
from a major group that offered to buy a major stake at Miraki. The bold
decision of not accepting the offer was risky as well as one of the toughest call
for the company. However, as Triveni puts its forward, ​“On one side, we were
short of funds & an offer from the big group for major stake and on the other
side we didn’t want to sell the major stake at the beginning of our days. We
were completely a bootstrapped company and wanted it to be so in the future
too”. ​Today as Miraki takes giant steps forward towards attaining countless
milestones, it fondly acknowledges its friends, families, and the companies who
trusted and supported their journey at the start.
Business Model
Instead of aligning to specific business models, Triveni explains that the
company has stuck to the basics and has been following a very
‘customer-centric’ approach. Rather than just completing an assignment, Miraki

4. focuses to be a trusted partner by walking the extra mile with the client by
offering better technical solutions. The company also performs ‘competitor
analysis’ on every new project with an objective to stand ahead of others.
Secondly, adhering to project timelines and having seamless communication
results to transparency in the process that ultimately brings glitters to the brand
and adds new clientele.
The Motivation that Speaks Out Loud
Speaking about the motivational factor of her life, Triveni remembers an event
where the speaker talked about ​‘Share a smile’​. This thought had a great deal of
influence in her life as she realized that bringing a smile on the faces of the
employees as well as of the clients go a long way in cementing a long-lasting
relationship. Triveni has embraced this quality today as it motivates her to work
better every day.
The Roadmap Ahead
Triveni puts up a very optimistic face of Miraki for the future. She adds that
instead of ending up as just another software services entity, the brand aims to
create its own niche and hence is working on developing its own products. It
has a dedicated R&D team that works for the next-generation products and is
also launching a unique AI (Artificial Intelligence) Enabled product by the end of
FY2020. Triveni concludes by saying​, “Our goal is to be the single platform for

5. any company for their web requirements (Software, Mobile or Digital
Marketing). We want to be a one-stop solution for them.”
Miraki technologies has been developing websites using emerging technologies
with focusing on the present and future customer requirements. The core
adroitness of the organization includes Web development, Application Development,
Mobile Application Development and Digital Marketing.