Digital Business Card Solution Promotes Sustainability

L
Swift ft
Swift the solution, Lift the business!
SEPTEMBER 2021
Sailax
Digital Business Card
www.swiftnlift.in
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Ajay Sharma
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Bengal Tiger:
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Chief Editor
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SEPTEMBER 2021
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From the
EDITOR
I
t gives a professional look to your
business when you carry business
cards. Distributing business cards to
your customers and clients is a form of
indirect marketing. This can keep you in
the race of professionalism in the long
run, but the question is, for how long?
We all know paper is made up of trees.
Being the major source of raw material for
paper manufacturing, millions of trees are
being cut down. There’s a small portion
of recycled papers in the world. Even in
India, paper recycling is not operated on a
large scale.
Environmental issues are rising day by
day, and no strict actions are in place
to tackle this. Governments implement
policies in the front, but back on ground,
very few are following these rules. Plastic
is one of the major issues we are facing
from the last decade and it could get
worse if we do not find a strong solution
to this. Trees play a major role in balancing
the climate of earth, oxygen and food
supplies we get from the dense forest is

fading away. Strong current cyclones,
severe heavy rainfall in just one day,
drought, and extreme heat are the
reactions of Mother Nature towards
deforestation.
If we have fewer trees in our
surroundings, it can cause many
other issues to the entire human race.
To curb such issues, many startups
and business units are introducing
paperless/digital solutions, recycling
of paper to reduce waste generation
of paper. Papers are not just one
factor to think about, the ink printed
on the paper is more harmful and
contains toxic chemicals which are
contaminating our soil and water
bodies. Even the single layer fine
plastic coating and lamination layer
on the paper has the same effect as
the ink has. It is not just harming our
nature, can cause certain harm to the
human body as well.
To eliminate such risks and protect
our future generation from getting
in to deep trouble, startups are
getting green by introducing green
business cards or we can call them
digital business cards. In our cover
story, we have Mr. Ajay Sharma,
Founder of Sailax DBC. Sailax DBC
is a multinational digital business
cards provider from their Android and
iOS software applications. It was our
pleasure to cover such an eco-friendly
business model in our magazine.
SwiftNLift always tries to bring you
the best of the industry in every
possible manner. Eco-products and
a sustainable lifestyle is the key to a
joyful life. Diving deep into the topic
and extracting the best of the words
for our readers is the main motto of our
firm. We believe you’ll enjoy reading
this edition of “Top 10 Karnataka
Startups 2021.
Nilesh Sabe
Chief Editor
- Nilesh Sabe

24
Zinc: An Essential
Mineral
32
Solar Energy:
Current Status
40
Bengal Tiger:
Current Status
10
Sailax DBC
Articles
Cover Story

16
SGC
Services
26
Danush
34
VividSparks
20
RoyalMobi
Media
28
Ashwamedha
Energy
36
Blue Cold
22
Inuit
30
SunStream
38
Meraqi
Profile

karnataka
startups
2021
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Ajay Sharma
Founder

“The concept of Sustainability is
not abstract. It is our most difficult
challenge, our greatest responsibility.
And while growth in all of its forms is
our goal, achieving it today demands
sustainable solutions. We owe it to
whoever comes next.”
Ajay Sharma, Founder
What is Sailax?
Sailax is an Indian company that has grown to five
operational offices in three countries today. The current
location of Sailax’s headquarters is in Melbourne,
Australia. They’ve been working towards
sustainability since 2013.
Subsequent to its unique vision and
commitment to be unequivocally
sustainable, Sailax has developed a
range of products that are a cut above
and are extensively distinct from its
competitors.
They’ve assembled the right people
to position Sailax as a revolutionizing
leaderthatbuildsagloballysustainable
village - redefining innovation and
customer experience across the whole
industry. In simple words, they provide
affordable, reliable, and sustainable solutions that
Sailax
Digital Business Card

encourage people to choose a sustainable lifestyle.
They confront the adverse environmental impact of paper
business cards head-on with Sailax DBC (Digital Business
Cards), a comprehensive app designed to be more than just
a digital business card but a tool of engagement.
Sailax’s Distinctiveness
Growthstartstoday:that’sthesimpleyetsuccessfulpremise
of Sailax. A robust sustainability policy is entwined into the
DNA of their business model. If you look at success stories
in their space or any other space, they are often based
on very simple ideas. What makes Sailax unique is their
utilization of technology to build a centre of innovation,
consistent effort to make it affordable, moreover accessible,
and their commitment to continually give back to society.
The need for Sailax
As the economy continues to grow with new small
businesses, business cards become an indispensable need.
Even in today’s digital age, 27 million business cards are
printed daily. But out of the 10 billion cards printed each
year, 8 billion are tossed within a week. That’s 88% of the
cards printed, leading to the potential loss of approximately
6 million trees. It is to eliminate this vicious cycle, that
Sailax DBC is designed.
Sailax DBC also equips entrepreneurs to level up their
networking game by providing a platform - a one - stop
solutionthatenhancesyournetworkinggame,benchmarks
your standards, and introduces new ways to showcase your
products. It is a solution that is accessible and affordable to
everyone that significantly reduces one’s carbon footprint.
DBC also reduces the amount of time and money invested
in designing, printing, deploying, storing and managing a
business card.
Their Noteworthy Achievements
Sailax has had over 100k downloads of the DBC app since
its inception in 2020. It is a testament to how DBC has
dramatically changed opportunities for networking - their
app is being used by employees of tech giants like Tesla and
Microsoft. In August 2021, Sailax DBC was ranked #1 for
the best digital business card app on the Playstore. With
data security being a primary concern in apps developed to
utilize it, rest assured, Sailax DBC is also GDPR regulated.
Their contribution to significantly reducing the carbon
footprint of today’s climatically threatened world is the
most significant achievement of all.
Sailax also boasts itself with state-of-the-art app features
such as the AI Scanner, QR code generator, platform-
independent shareability, custom branding, and more.
Contactless Sharing is one that particularly stands out and
is surely the need of the hour. The feature of Automated
updation keeps all recipients of DBC updated on any
changes made to the cards even after the card has been
shared - this specific feature cuts down a major chunk
of overhead expenses for many corporations. Sailax has
also utilized the influence of backlinks to drive traffic in
the app. CRM integration is one such feature in DBC that
helps every Sales professional out there to keep track of
their prospects.
Sailax’s other ventures have also been successful at various
levels. They have four major brands, Sailax Solar, Sailax
LED, Sailax AI, and Sailax DBC. Each of these brands
delivers the best in quality products and services. Sailax
AI is the global pioneer in video-based AI monitoring
CCTV systems. They have completed several large-scale
projects in collaboration with governments like airports
and have clients in 22 countries across the globe. Sailax
LED in collaboration with various government bodies and
agencies has completed over 4.5 successful LED upgrades.
Sailax Solar systems are approved by the Clean Energy
Council. By investing in various industries, they have
taken sustainability to the next level.
Their Inception
The utilitarian good was the driving force behind the
formulation of a completely sustainable solution-based
company. Sustainable solutions are always perceived to be
an expensive/exorbitant choice and sometimes it is. Sailax
identified the need for an affordable sustainable alternative,
and they simply took their chance.
The difficulty in changing people’s perceptions of
sustainable choices was a significant challenge for Sailax.
They had to prove to the public that it wasn’t a ruse or a
sham. They had to educate people on the importance of a
sustainable solution and its potential benefits.
Deduced from their own experience with office relocation,
Sailax had to discard all old business cards and print new
ones, with the new address costing them significantly more
money and effectively contradicting their sustainable
policy. The team had identified the importance of
business cards but also their adverse impact on the
environment.
The production of paper business cards not only wipes
out the trees that give us oxygen but also uses over

11,000 ounces of water - which is close to nearly 64
days of your child’s water supply. DBC is an attempt
to replace an age-old tradition of exchanging paper
business cards with digital business cards. The team at
Sailax targeted an audience who viewed paper business
cards as their primary tool of marketing about a
sustainable choice.
In these trying COVID times, a digital business card is
not only an option, but a requirement for contactless
sharing. The paperless Interactive business card allows
one to avoid the paper pollution industry and connect
to Today’s Instant Gratification Society faster.
Ajay Sharma, the Founder
In contrast to his own path, coming from a defense
background and tutored in Military School Bangalore,
Ajay believes that there is no alternative to hard work
and that true happiness comes with giving it back to
society. Ajay was inspired by the can-do culture, where
people are more focused on how to make something
happen instead of why it can’t be done.
While having the confidence, he’d figure things out and
was determined to be a part of that culture. Eventually,
he had decided that Australia was the place for him.
Juggling three different jobs while observing the
growing market to learn its plausible applications in
India-hecompletedhisMBAmajoringinInternational
Business.
“Everyone in a person’s life contributes to our success
in some way, although mostly positive, the negative
experiences become our motivation to achieve greater
heights.” - said Ajay. Sailax’s order of priority goes
People-Service-Profit – it has been and will always be,
asserted Ajay.
Current Marketing Trends as explained by
Sailax
Marketingtechniquesaredynamicandconstantlyevolve.
However, the right kind of marketing is never caught to
the eye as marketing. There are a few techniques Sailax

stands by :
Native advertisements, according to Sailax, are the trojan
horses of advertising. It is difficult to distinguish as a
sponsored ad to a niche audience because it is similar to
advertorials in various forms and on any platform. Sailax
also uses Data from advanced buyer behavior tracking
to built marketing campaigns, with the factoring of deep
machine learning and website tractions.
Moment marketing is when a company’s marketing
efforts are focused on reaching out to customers at the
right time – when they are already looking for you. That
is, you go to them before they deja-vu you. This method
not only captures and maintains attention, but it has also
contributed to the relevance of Sailax as a brand.
Video marketing is another emerging trend Sailax values.
Today, with our attention spans being reduced to that of
a goldfish and the constant shift in customer behavior -
videos unquestionably help with brand permanence.
Leadership qualities
“Two words- Discipline and Communication It is
impossible to expect your team to feel the same about your
company as you. But, if you take care of your own
people, they go above and beyond delivering exceptional
service, and the logical consequence of that is profit. I
do believe that when you have competent people and
leadership that actually asks for stretches, you’re going to be
better. Communication is key. If your team knows as much
aboutthecompanyasyou,youarelookingatfutureleaders.
We have maintained a horizontal open communication
channel that keeps everyone in our company connected.
The success that Sailax Group has seen is a credit to its
culture and people.” Ajay Sharma, the Founder.
Prospects of Sailax DBC
To mutilate the statistics of an approx of 6 million trees
being slashed for the use of business cards. Their future
prospect is to significantly reduce the carbon footprint
per person and to pave the way for a streamlined, modern
future.Theywanttoputanendtothepractiseofexchanging
paper business cards, which is not only inefficient but also
obsolete in today’s world. Sailax strives to be a one-stop
shop for all things related to business cards. They hope to
establish themselves as a global sustainable company with
cost-effective solutions.
Their Human Resources
An open non-hierarchical communication channel and
staff security are key at Sailax. Remote working is their
current challenge, and have adapted to it with the use of
tech-tools. Their sole focus, however, is to ensure that
their employees feel secure during this trying time by
emphasizing the relevance of their contributions.
 Year of Founding: 2013
 Funding Information: Self Funded
 Founding Members: Ajay Sharma
 Office Locations: Melbourne, Sydney,
Bangalore, Noida, Colombo
 Company Strength: The Sailax DBC
team possesses the ability to lead
industry change and deliver to customer
commitments Maintains Significant
product variety, and a sustainable
business model.
 Website: https://digitalbusinesscards.in
www.sailaxgroup.com

“The single biggest way
to impact an organization
is to focus on leadership
development. There is almost
no limit to the potential of
an organization that recruits
good people, raises them up as
leaders and continually develops
them.”
This is what something we find in SGC Services.
Here we serve some glimpses of the interview
with amazing personality and founder of SGC,
Rajesh B.
Tell us about SGC Services and its
Salient features?
SGC services is one of the most preferred
service providers for Training, Auditing,
Consultancy and Certification for companies.
We are recognized as the benchmark for quality
and integrity. We constantly look beyond
customers’ and society’s expectations in order
to deliver marketleading services wherever they
are needed. We focus on providing specialized
business solutions that improve quality, safety ,
productivity and reduce risk; we help customers
tonavigateinanincreasinglyregulatedworldand
qualify in audits. Our independent services add
significant value to our customers’ operations
and ensure business sustainability.
SGC SERVICES
Rajesh B
Managing Partner, Chief
Consultant
karnataka
startups
2021
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16 SEPTEMBER 2021 SwiftNLift

How does your company perform
Consultancy and Audit Services? Tell
us, in brief, the methods that you use?
We seek to be epitomized by our passion, integrity,
entrepreneurialism and our innovative spirit, as we
continually strive to fulfil our vision. These values
guide us in all that we do and are the bedrock upon
which our organization is built. They are at the
heart of what we are.
Our Consultancy Methodology is as follows:
The audits we perform are based on guidelines set
by ISO Standards. ISO 19011:2018 - Guidelines
for auditing management systems also taking
into account ISO/IEC 17021-1:2015 Conformity
assessment — Requirements for bodies providing
audit and certification of management systems
What according to you is the current
status regarding ISO compliance in
India?
When we resort to procure any goods, things or
services the very first thought we come across is
“QUALITY”. We expect and desire that whatever
we are acquiring, advertising, promoting and
selling must possess distinct features of excellence
and must have its own set standard and class.
The Concept of ISO certificates is treated as a
reflection of fitness in terms of quality, efficiency,
and safety which give world-class specifications for
the product, services, and system. As per the last
survey done in 2019, by ISO through IAF for “most
popular standard – ISO 9001” 32357certification
are issued and as per recent statistics, there were
over 1.26 million registered companies in India. So
the organizations covered are a very low fraction,
andweareacountrythathasmoreunorganizedand
traditionally managed business than professionally
organized business, so ISO compliance is in a very
nascent stage.
Tell us about the inception of your
company and the propelling idea
behind it.
As quoted by Peter Drucker “The entrepreneur
always searches for change, responds to it, and
exploits it as an opportunity.” The Inception of
SGC Services has all such elements, when you look
at the B2B supply chain, Tier 1 industries are more
professionally organized in their operations, but
their dependency on the supply chain (tier2, tier 3
andsoon)ishighbutcannotconductbusinesswith
all, due to the shortfalls of business proceedings as
the upstream / downstream vendors are lacking
effective management systems in their operations.
We explored the opportunity to bring the change
and provide our services focussing on such tier2,
tier 3 organisations of a supply chain, who had
17
SEPTEMBER 2021 SwiftNLift

the intent to strategize the business in a more
effective and efficient manner but were lacking the
resources, road map and skill set to realize it, seeing
the opportunity incepted SGC Services in 2016 to
fulfil the need for economical management system
consultancy services.
Our Motto
Seek Goals through Clear Solutions, by
 ISO Standards Consultancy
 TQM Concepts Consultancy
Our Aim
We create and deliver business and solutions that
fit your needs and drive the results you want.
Tell us about your company’s key
achievements.
We have served almost all industry sectors with
varied employee forces- right from an one-man
company to organization employing a 20,000 +
workforce.
WehavewontheTime2LeapMSMEawardsin2020
under the category “Best Management Systems and
Consultants” presented by Honourable Minister
of State in the Government of India for Animal
Husbandry, Dairying, Fisheries and Mircro, Small
and Medium Enterprises.
Presented various papers at different conferences.
Trained more than 2000 + individuals related to the
competence and skill-building and enhancement
The most important achievement is Our Clients
are Happy and their satisfaction and referrals that
have enabled us to grow the position where we are.
Tell us about yourself, your Team
Headed by Mr. Rajesh B – Chief Consultant
BE, PGPM, MBA , (Doctorate in Business
Administration) – Lean Management. Lead
Auditor - Management Systems courses accredited
by NABET, IRCA, RAB-QSA, IPC-QST, Lean - Six
Sigma – Green and Black Belt.
We are Team of 6 Technical personnel, Lead
Auditor(s) – Management Systems, having the
industry experience in Project Management,
Information Technology, SCM, Quality,
Production, Planning, HR and Administration,
Labor and Employee Welfare, Training and
Support Functions. We carry a rich Management

System Consultancy experience across various Industry Category &
Segments of Completing over 1200 assignments and projects in the
field of training, auditing and consultancy services.
What is the future of the prospects of SGC?
Professional management systems services are expensive overseas; we
are working on a tailored based model for different industries overseas
through which it will assist them to be ISO compliant in an economical
and streamlined model.
 Funding
Information:
Bootstrapped
 Founding Members:
Rajesh B, Radha R
 Office Locations:
Bangalore
 Sources and references:
www.sgcsblore.com
19

What’s your definition of “Programmatic”?
How does your company relate to it?
Toputitinsimplewords,Programmaticadvertisingisthe
automated buying and selling of online advertising. First
and foremost, programmatic advertising helps buyers
and sellers make data-driven decisions and removes the
guesswork from the ad buying process. At RoyalMobi,
it has helped us to be at the top of transparency, control
counter rising ad frauds, and have given the ability to
measure return on ad spend accurately.
How did your company start? What is the
story of the inception of your company?
What was the driving force behind the
establishment of your company?
When govt started promoting Digital-first, we being
the industry veteran in the digital Ecosystem, get into
establishing Royalmobi Media. As the Head of Global
Business, I took the lead, from the front, and was able to
create the brand in the digital fraternity.
Since 2017 we are serving our clients in Digital Branding
and performance space.
Give us a brief idea about your company’s
services?
Advertisers can take use of RoyalMobi’s robust, result-
oriented, and self-serve advertising platforms. Our
mobile DSP technology allows clients to purchase
inventoryfromawell-knownmobileadvertisingnetwork
as well as all major mobile RTB exchanges using simple
yet excellent interfaces.
Our ad campaign can be created and managed with ease.
It has a patent-pending tool with detailed analytics and
easy access.
As we see it, this is the present and future of mobile
advertising. In comparison to other available ad-formats,
we enable next-level experience, brand engagement,
loyalty, and conversion with the addition of mobile video
capabilities to our DSP.
In addition, RoyalMobi assists publishers in getting
the most out of our platform. We ensure the growth of
publishers by providing a variety of services, such as
technical tools and significant pay-outs, to help them get
where they want to go. We established a gold standard
in performance-based affiliate marketing by ensuring
greater advertising compliance and affiliate tracking.
Additionally we provide content and app promotion and
lead generation services.
What are your company’s key
achievements?
We have established ourselves in the digital media
branding and performance space. We are the fastest-
growing Ad network and simultaneously ventured into
Web / CRM / App development.
Now we are looking forward to establishing Royalmobi
Media a Digital Icon by serving clients worldwide. We
are working towards establishing our self to become a
ROY
ALMOBI
MEDIA PRIV
ATE LIMITED
karnataka
startups
2021
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full-fledged Digital Marketing Agency.
Tell us about your background and
experience in academia?
I always been focused on attaining practical knowledge
rather than cramming up textbooks. I did my schooling
and graduated from Christian College Lucknow. Later, I
moved to Delhi to pursue my Company Secretary course,
but like I said I have always been an ‘out of textbook’
kind of a person I couldn’t continue for long and started
gaining practical knowledge in Affiliate Business. As
they say, rest is history. Also, I did a couple of online
management courses and added digital skills related to
Mobile Ecosystem.
What according to you are the leadership
skills that propelled you towards success?
We have been following one motto “Let’s Grow together”.
So by this, all will be benefitted for all the stakeholder’s
Employer, Employee, and Clients.
We do follow “Fail Fast But Fail Differently” but take the
lesson and do not repeat the same mistake.
What according to you are the current
trends related to Digital Marketing?
Digital media trends are ever-evolving. What’s working
today might not work tomorrow and will not work in
the next six months. In my opinion, currently, marketing
tools are owing to the digital ecosystem. We have
developed multiple in-house apps like ViralMunch /
FunNgo / CRM and Web properties like Fatafatpaisa.
com
The team is working on launching its Ad platform and
event tracking platforms.
Tell us about your team. How has your team
strengthened your company’s vows?
Teamwork is Dreamwork, a saying I always swear
by. Needless to say that an efficient team can take the
company to new heights while an incompetent team can
make it see the doomsday.
Talking about my team, they are family and I always
like to treat them like one. They have been my constant
support in both good and bad business days. We believe
in each other and work for the common goal and I guess
that’s the most important for any company to grow and
strengthen.
Give us an insight into your company’s
finance. How do you manage the company’s
assets and sponsors/investors?
Ours is a bootstrap organization, we had thought and
thin in our journey but the team member supported us
wholeheartedly. We kept adding business leaders with
different skill sets.
Mayank Gupta
Founding Member
& Head - Global
Business
Development
 Year of Founding: 2017
 Funding Information:
Bootstrap
 Founding Members: Shwet
Kamal / Mayank Gupta
 Office Locations: Bangalore
/ Noida
 Website:
WWW.RoyalMobi.com
21

Mr Narasimhan
M H
CEO
What is Inuit?
Inuit Cloud Technologies Pvt. Ltd. is a private limited
company founded by two friends who have known
each other for over three decades. Inuit’s CEO is Mr.
Narasimhan M H, while the CTO is Mr. Sharath
Punthambekar.
Inuit (“I knew it”), an economical cloud software,
is ready to usher in an SME Business Revolution by
providing an affordable, convenient, and rapid cloud
software solution to India’s 42 million small and
medium enterprises (SMEs), which account for 30% of
the country’s GDP. Inuit is now available to SMEs who
cannot afford a pricey IT solution and are looking for
quick and easy software to automate their company
activities.
Their Inception
Mr. Punthambekar, who has extensive expertise in
implementing systems both in India and overseas,
argued to Mr. Narasimhan that providing a cost-
effective, simple cloud solution to SMEs would be
extremely beneficial, as there are now very few solutions
available to automate SMEs. Mr. Narasimhan agreed to
angel fund the idea and Mr. Punthambekar agreed to
design and develop it. That is how Inuit was created.
On Karnataka Rajyotsava Day, November 1, 2013, Inuit
Cloud Technologies Pvt. Ltd. successfully released its
Gold Medal Winner “Inuit.”
Mr. Sharath Punthambekar, CTO of Inuit Cloud
Technologies Pvt. Ltd., has over thirty years of
experienceinthetechnologyindustryandhasdeveloped
various business process systems both in India and
internationally.Hebelievesthatforacountrytoflourish,
SMEs must be made more productive. Automation of
business processes to boost an organization’s efficiency
is one proven area to help it become more productive.
The problems that every SME encountered for
automation to thrive were a lack of resources for pricey
IT infrastructure, and IT culture, and trained people.
Frequent personnel movement has compelled SMEs to
invest heavily in educating new employees.
Mr. Sharath Punthambekar planned, developed, and
executed Inuit with this assumption in mind. The
Government of India (GOI) praised the initiative, and
Mr. Sharath was invited to submit his concept along
with a prototype for review.
The evaluation was split into two parts. One was
regulatory and India-specific: the innovator,
organization, and application or innovation must be
ratified by the Government of India, the Federation of
Indian Chambers of Commerce and Industry (FICCI),
and the innovation must be cleared by USA agencies,
Lockheed Martin, Texas, the USA for technology, and
theIC2Institute,Austin,USAforthecommercialization
viability report called Quick Report for the innovation
and Indo-US Science & Technology Forum for
validating FICCI’s recommendations.
Both technology and commercial viability were
authorized by US agencies, with Inuit receiving the
highest rating of “Must be Commercialized.”
Mr. Sharath Punthambekar received the coveted India
Invention Award as one of the twenty selected Indians
for Inuit innovation as a result of this achievement
for Inuit. A cash prize as well as a gold medal! Inuit
Intellectual Property Rights (IPR) are held by Mr.
Sharath Punthambekar.
Mr Narasimhan M H, CEO
Mr. Narasimhan M H has worked in multinational
pharmaceutical corporations for over three decades.
He held significant positions in several enterprises and

Inuit
Cost Effective Cloud Solutions
for SMEs
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was influential in the launch of several goods in India
and overseas. He is affectionately referred to as MHN,
and he has an unusual knack for coaching others and
coming up with novel solutions to corporate problems.
Mr. Narasimhan currently advises CEOs and MDs of
corporations as an executive coach and mentors leading
international corporate executives in addition to driving
Inuit. He lives in Mumbai with his wife and family and
travels and reads frequently.
Features of Inuit
Inuit works in 6 different departments:

Customers: Orders, Invoices, Receipts, Debtor’s
Invoices
 Inventory: GRN, Deliveries, Shop floors, Pending
suppliers

Suppliers: Purchase, Orders, Bills, Payments,
Creditor’s Ledger
 Currencies: Foreign exchange, Customs duty, F.E.
Loss/Gain, Import in F. Currency, Bill in Local
Currency

Production: Production Planning, MRP, MRN,
BOM, Issue slips

Branches: Branch Inventories, Orders, Supplies,
Receipts, Branch Transfers
Website: http://www.
inuitcloud.com/
 Industry: Computer
Software
 Year of Establishment:
2011
 Type: Private
23

Zinc is a type of mineral. Because very small levels
of zinc are required for human health, it is referred
to as an "essential trace element." Because the human
body does not keep excess zinc, it must be ingested
regularly. Zinc is found in pumpkin seeds, sunflower
seeds, red meat, poultry, and fish, among other foods.
Short stature, a reduced capacity to taste food, and
the inability of the testes and ovaries to function
normally are all symptoms of zinc deficiency. Zinc is
necessary for a variety of bodily activities. It helps the
body create proteins and DNA, aids wound healing,
and aids in childhood growth and development, in
addition to strengthening the immune system. It has
anti-oxidant qualities as well.
Natural sources of zinc
The natural sources of zinc can be listed as follows:
 Pumpkin seeds
 Sunflower seeds
 Hemp seeds
 Chickpeas, lentils, and beans
 Cashews and other nuts
 Milk
 Cheese
 Red meat
 Whole grains
 Dark chocolate
Zinc: An Essential
Mineral

25
Functions of Zinc
 Immunity
The immune system needs zinc to function correctly.
Zinc deficiency can raise the risk of illnesses like
pneumonia. Zinc is a popular cold treatment, right
up there with vitamin C. Zinc is required for immune
cell growth and function. Because zinc plays such an
important part in immune function, experts believe
that increasing zinc consumption when you're sick or
just before you get sick can help decrease the duration
of your sickness or perhaps prevent you from being
sick.
Zinc is required for the appropriate growth and
function of cells that mediate innate immunity, such
as neutrophils and natural killer cells (NK cells). Zinc
deficiencyaffectsmacrophagesaswell.Zincdeficiency
affects phagocytosis, intracellular death, and cytokine
generation. T and B cells' development and function
are harmed by zinc deficiency. Zinc's ability to act as
an antioxidant and to maintain membranes implies
that it may have a role in preventing free radical-
induced harm during inflammatory processes.
 Regulating blood sugar
According to Megan Wong, RD, a Vancouver-based
nutritionist with AlgaeCal, zinc plays a function in
the storage and secretion of insulin, the hormone
that permits cells to utilize glucose from food so
they don't build up in the blood. Zinc levels in the
blood are lower in people with Type 1 and Type
2 diabetes because zinc is lost through increased
urine. Zinc supplementation has been demonstrated
to ameliorate the symptoms of Type 2 diabetes by
lowering cholesterol and HbA1c levels in the blood.
Within the thick core insulin-secreting granules of
pancreatic cells, zinc concentrations range from 10 to
20 µM. Zinc is required for the storage and processing
of insulin in the body. Zinc levels in the pancreas are
much lower in diabetes patients. Zinc deficiency in
the blood plasma affects the secretion and production
of insulin by the islets of Langerhans. Zinc is also
involved in the production of insulin crystals, insulin
release, and insulin transport (Khanam S.,2018).
 Macular Degeneration
A few critical vitamins and minerals, including zinc,
can be used to treat this eye illness, which tends to
deteriorate with age. According to the National
Institutes of Health (NIH)Trusted Source, zinc
protectsretinalcellsandmayhelpslowtheprogression
of age-related macular degeneration and vision loss.
It is doubtful, however, to stop the degradation. Zinc
deficiency may play a role in the progression of this
disease.
 Wound healing
Zinc aids in the maintenance of healthy skin. Low zinc
levels are common in those who have long-term sores
or ulcers. Zinc supplements may be recommended by
healthcare providers for persons who have chronic
wounds. Zinc is essential for wound healing at every
stage, from skin repair to infection prevention.
 Reproductive health
Zinc is especially crucial for the health of male
reproductive organs. Zinc is detected in high amounts
in both prostatic fluid and sperm. Males with low zinc
levels may experience delayed sexual development,
reproductive troubles, and other sexual health
problems.
Other health benefits of zinc include
 Alleviation of common cold symptoms
 Acne vulgaris
 Learning and memory
 Osteoporosis
 Chronic Disease
 Diarrhea in children
Sources and references: https://www.
medicalnewstoday.com/articles/263176#11-benefits

What constitutes Danish?
Danush provides a wide range of result-driven
Information Technology solutions that help clients
realize their strategic and business objectives in a timely
and cost-effective manner. Their clients benefit from
their dedicated professionals’ extensive experience,
objectivity,informationtransfer,anddependability.They
are dedicated to the success of their clients and ensure
that they have a deep awareness of their objectives,
requirements, and technical environment.
Their clientele comes from a variety of industries and rely
onthemforavarietyofITprojects,solutions,andservices.
Clients want technology to support their operations and
be dependable. Many of Danush’s customers benefit
from strategic guidance, and he provides superior, long-
term solutions that are tailored to your future business
demands and existing infrastructure.
Danush’s experts and thought leaders are dedicated
to using new technologies and exceptional service to
solve your business difficulties. They provide strategic
direction and ongoing assistance to some of the fastest-
growing businesses, assisting them in becoming more
flexible, cost-effective, and competitive by using cutting-
edge technology that meets your business objectives.
They collaborate with dozens of partners to provide
their clients with excellent service, advanced technical
skills, and tried-and-true business solutions. Redhat,
Microsoft, Cisco, VMWARE, Autotask, Kaseya, HP,
IBM, Aruba, D-Link, Sophos, Soti, Honeywell, GST,
Citrix, and others are among their partners.
Their Vision
Their vision is to help organizations around the world
succeed.
Their Mission
Danush liberates IT challenges for medium and large
organizations worldwide who believe in adopting IT
by empowering them through expert IT advisory and
management to create an amazed Secured, Integrated,
and Proactive IT environment for their exciting business
success and growth by demonstrating unconditional
care to generate an abundance of wealth to stakeholders,
partners, Danush employees, and the custodians.
Why choose Danush?
Danush, a full-service IT consulting and IT outsourcing
organization for organizations all over the world has
been a pioneer in complete IT outsourcing since 1995.
Danush’s staff has more than two decades of expertise
and is committed to providing exceptional service to
their customers by staying ahead of industry trends
and comprehending new technologies that may affect
your business. With their collaborative and vendor
technology approach, they are continually striving for
long-term success.
They are Efficient IT Consultants
Danush assists companies in overcoming today’s
business technology difficulties.
IT Consultants, often known as virtual CIOs, are in
Naveen Kumar KR
Founder & CEO

high demand because of the increased demand for
technological specialists. It’s a huge problem to handle a
wide range of technological needs with similar efficiency.
Whether it’s IT Transformation, Technology
Implementation, IT Budgeting, Strategic Planning, IT
Governance, or Risk Mitigation, Danush has unrivaled
and entirely dependable experience. Their virtual CIOs
will be in charge of providing you with customized
solutions that will elevate your business operations to
new heights.
List of IT Consultation Services offered by Danush:
 Technology Assessment & Auditing
 IT Transformation Consulting
 Cloud Adoption Strategy
 Business Process Automation
 Vendor Management
 ERP / CRM Deployment, Optimization
 HR Resources planning for IT Function
 Marketing Initiative through Digital Marketing (web/
SEO/social media/Adwords)
 Project Management & Control
 ISO 27001 Consulting
 MIS Reports consulting & automation

RFQ Document creation, Tender Specification
document creation

IT Policies Definition, Best Practices Listing,
(documentation as per the standards required by
client)
 IT Service Management Deployment
 IT Road Map & IT Budget

IT Assets Lifecycle Management (Software
Compliance, Asset Management from Procurement
to disposal)
 IT Governance, Risk, Compliance
Naveen Kumar KR, Founder & CEO
He has over 22 years of expertise in his field. He earned
a Distinction in his MBA Finance program and has
experience in a variety of IT fields. He has the most
effective processes and project management abilities.
He has ITIL certification and is an expert in IT service
management. With a laser-focused career graph, he is a
prominent consultant and technical architect.
 Website: http://www.dhanush.com
 Industry: Information Technology & Services
 Company size: 11-50 employees
 Headquarters: Bangalore, Karnataka
 Type: Privately Held
 Founded 1995
Danush
Result-Oriented Information
Technology Solutions
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What constitutes Ashwamedha?
The environment is at the heart of Ashwamedha’s
operations. They aim to generate electricity from
renewable resources while reducing the carbon impact
of power generation. They have experience working
on government and commercial contracts in dam and
road building, logistics, pipeline projects, gas and steam
turbines, and other areas. They concentrate on research
and development that contributes to the Indian power
sector’s long-term viability.
In Siddapura, Kundapura taluk, they have successfully
constructed a solar power plant. The facility is
connected to the grid and generates renewable energy.
Ashwamedha is trying to contribute even more to the
national solar mission and hydropower generation, as
well as to help the country overcome its chronic power
problem. Ashwamedha also wants to participate in the
Swachh Bharat Abhiyan by producing clean energy.
Shri Jagadish Yadiyal is the CEO of Ashwamedha
Energy. He has a wide background in a variety of fields.
The Ashwamedha has set a goal of developing a 100 MW
install base by 2020 under his guidance.
Their Vision
They want to be the industry leader in sustainable
energy technology for power generation. They use their
fundamental beliefs to produce wealth for investors.
They contribute to the creation of a sustainable society
while also honoring their social obligations.
Their Mission
Their goal is to have a 100-MW installed base by 2020,
with an emphasis on renewable and fossil energy
generation. They also promise to conduct projects using
lean methods to maximize value for money.
Their Services
 Off-grid Solutions
Buildings are powered entirely by off-grid solar power
systems. There is no contact with the power plant or
the grid. In the event of a power outage, electricity
can be taken from the power grid. Batteries are used
to store electricity for use at night or during other
times when the power plant is not producing power.
Key Advantages:
■
Independence from the
grid’s unreliability.
■ Extremely dependable and
low-maintenance.
■ Electricity bills are reduced
significantly.
■ There are no power outages
to deal with.
 On-grid Solutions
A grid-connected building
is used to implement the
solution. The power plant’s
excess electricity is sold to
the government grid at a
preset price. If the building
requires power, it is taken
from the grid.
Key Advantages:
■ It’s possible to think of it
as an additional source of
income.
■ Extremely dependable and
low-maintenance.
Karthik Yadiyal
Director

■ Electricity bills are reduced significantly.
■ It is a diesel generator substitute.
Mr. Karthik Yadiyal, Director
Karthik infuses his initiatives with his enthusiasm,
inventiveness, and entrepreneurial spirit. He is a great
team player who is comfortable offering and creating
new ideas while also being open to listening and be
guided. He is always eager to go the additional mile and
is well-liked by both his teammates and peers.
 Website: https://ashwamedha-energy.in/
 Headquarters: Bangalore
 Type: Private
 Industry: Sustainable Development
 Established: 2015
Ashwamedha Energy
Providing Sustaianable Power
Solutions to Reduce Carbon
Footprint
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What is SunStream?
SunStreamGlobalTechnologies
focuses on Electronic Design,
MechanicalDesign,Product
Development, and related
IT services. Sunstream
supplies OEMs with
products, solutions, and
services that help them
run their businesses
more efficiently. Our
solutions are designed to
help our clients succeed by
maximizing the return on
their investments. Product
Development, Maintenance
Engineering, Re-Engineering,
Product Environmental
Compliance, and Engineering
Process Outsourcing are some of the
services we offer.
Their services department works with
customers all around the world to help
them make the most of their global
deliverystrategyandreducedevelopment
costs. They focus on developing trust
and commitment in every one of their
encounters to lay the groundwork for a
long-term relationship
with their
clients.
T h e i r
solutions department has formed
strong worldwide collaborations
with major product businesses
to integrate and offer
customized solutions in the
areas of electronic design,
mechanical design, product
environmental compliance,
and engineering data
management.
Each member of their team
has customer attention and
dedication written into their
DNA. Their great path is the
result of their enthusiasm paired
with their skills.
Their Services
PRODUCT ENGINEERING
 PCB Design

One of the greatest ways to start an
outsourcing partnership is with PCB
layout. Several firms use local PCB
designers who have past expertise
working with outside entities. Using
hardware experts for schematic drawing
and PCB layout
creates a
Unni Mecheeri
Director

bottleneck for R&D organizations. Similarly, most
PCB layout groups find it difficult to manage many
designs.
 Electronic Design
Electronic goods are rapidly developing in terms of
size, functionality, and cost. Every company is under
intense pressure to provide products that meet or
surpass market expectations. The electronics sector
is undergoing a significant shift, blurring the lines
between electronics, software, and mechanical
designs.
Sunstream assists with electronic design for new
product development, maintenance engineering,
and re-engineering projects. They help SMEs and
major corporations form engineering groups that
will work as an extended development team. They
provide business strategies that guarantee a greater
return on investment and allow them to complete
more projects with the available funds.
 Mechanical Design
All product manufacturing firms are under constant
pressure to deliver better products at lower costs and
in a shorter time to market. As a result, organizations
are going beyond their internal technical teams to
meet difficult cost and schedule constraints.
Sunstream’s engineering team can help you with
new product design and maintenance engineering,
as well as helping you meet your business objectives.
Sunstream may engage in projects as an extension
of your internal engineering team and produce
outcomes that will help you meet your goals on time
and within budget.
 Component Engineering
Because of the rapid growth of technology, the
product development and production environment
are continually under pressure. It’s never easy to
manage design for manufacturing. Better component
data management is required to address numerous
issues in the design, production, and supply chain.
SunStream’s industry experience, along with
competence in Component Engineering,
Data Transformation, Process Automation,
and Multilingual Sourcing, enables them to
more effectively meet component engineering
requirements. Their solid procedures, experienced
staff, and proven solutions that include industry
best practices breathe new life into the routine data
engine approach that has been in place for years.
Other Services they provide include
 Plant Engineering
 Environmental Compliance
 Software Services
 Master Data Management
 Website: http://www.sunstreamglobal.com
 Company Director: Unni Mecheeri
 Industry: Information Technology & Services
 Headquarters: Bengaluru, Karnataka
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SunStream
Engineering and Supply Chain
Solutions Simplified
31

D
uring the previous several years, solar energy
has had a noticeable impact on India’s energy
situation. Millions of people in Indian
communities have profited from solar energy-based
decentralized and distributed applications, which meet
their cooking, lighting, and other energy demands while
also being environmentally beneficial. The social and
economic benefits include a reduction in the risk of
contracting lung and eye diseases as a result of cooking
in smoky kitchens, the creation of jobs at the village level,
and, ultimately, an improvement in the standard of living
and the creation of economic opportunities at the village
level. In addition, India’s solar energy sector has grown
to become a prominent player in grid-connected power
Solar Energy: Current
Status

33
generation capacity throughout the years. It promotes
the government’s agenda of long-term prosperity while
also establishing itself as an important contributor to
meeting the country’s energy demands and a key role in
ensuring energy security.
The National Institute of Solar Energy estimated the
country’s solar potential to be around 748 GW, assuming
that solar PV modules cover 3% of the wasteland area.
Solar energy is one of the primary missions of India’s
National Action Plan on Climate Change, with the
National Solar Mission being one of them. On January
11th, 2010, the National Solar Mission (NSM) was
launched. The National Sustainable Growth Mission
(NSM) is a major endeavor of the Indian government,
with strong participation from states, to encourage
environmentally sustainable growth while addressing
India’s energy security issues. It will also be a significant
contribution by India to the global effort to address
climate change challenges.
The Mission’s goal is to make India a global leader in solar
energy by establishing regulatory conditions that allow
solar technology to spread as swiftly as possible across
the country. By 2022, the Mission hopes to have installed
100 GW of grid-connected solar power plants. This is by
India’s Intended Nationally Determined Contributions
(INDCs) objective of 40 percent cumulative electric
power installed capacity from non-fossil fuel-based
energy resources by 2030, and a reduction of 33 to 35
percent in the emission intensity of its GDP from 2005
levels.
To meet this goal, the Indian government has
implemented several policies, including the Solar
Park Scheme, VGF Schemes, CPSU Schemes, Defence
Schemes, Canal Bank & Canal Top Schemes, Bundling
Schemes, Grid Connected Solar Rooftop Schemes, and
others.
The Ministry of New and Renewable Energy has
implemented two programs:
 Off-Grid Programme
One of the Ministry’s oldest programs, the Off-Grid
Solar PV Applications Program, aims to provide solar
PV-based applications in locations where grid power
is either unavailable or unreliable. The program
covers solar home lights, solar street lighting, solar
power plants, solar pumps, solar lanterns, and solar
study lamps, among other applications.
Solarpumpsareanimportantpartofthesolaroff-grid
program because they provide dependable irrigation
in rural and remote places. Solar photovoltaic water
pumping systems may readily cover the irrigation
needs of small and marginal farmers’ landholdings.
As a result, solar pumps are being employed to replace
the existing diesel irrigation pump. Up until March
31, 2017, stand-alone solar pumps were part of the
Off-grid and Decentralized Solar PV Applications
Scheme. The Pradhan Mantri Kisan Urja Suraksha
evam Utthan Mahabhiyan (PM KUSUM) initiative,
which aims to install new freestanding solar pumps
in off-grid areas, was recently announced by the
government.
 Grid-Connected Programme
The Indian government has set a goal of installing
100 GW of grid-connected solar electricity by
2022. To meet this goal, the Indian government has
implemented several policies, including the Solar
Park Scheme, VGF Schemes, CPSU Schemes, Defence
Schemes, Canal Bank & Canal Top Schemes, Bundling
Schemes, Grid Connected Solar Rooftop Schemes,
and others. Various governmental initiatives are also
being implemented to encourage the development of
grid-connected solar power facilities. India recently
ranked fifth in the world in terms of solar power
deployment. In the last five years, solar power capacity
has expanded by more than 11 times.
Sources and references: https://mnre.gov.in/solar/
current-status/

What is VividSparks?
VividSparks is a high-speed computer technology firm
that specializes in fabless semiconductors and is self-
funded. They are focused on resolving fundamental
arithmetic circuit design issues. They have libraries and
algorithmsthatareextremelysiliconefficientandperform
exceptionally well. Their technology at VividSparks is
designed to provide excellent performance to consumers
while using as little electricity as feasible. They think
that technology should be innovative rather than costly.
Furthermore, new technology should be accessible
and cheap to everybody. VividSparks aspires to build a
computing environment that consumes the least amount
of power and consumes the least amount of silicon space
while delivering world-class performance.
Dr. Vijay Holimath, President & CEO
Dr. Vijay Holimath, the company’s President and CEO,
has over 20 years of expertise building and deploying
high-performance computing machines and network-
on-chip systems for scientific computing and automotive
applications. His research has mostly focused on the
designandimplementationofefficientmobilecomputing
algorithms throughout his career. He has several research
publications to his credit. Dr. Holimath has collaborated
withseveraleducationalinstitutionsinFrance,Japan,and
the United States. He has already created and presented
many company proposals to investors.
He has a Doctorate from the University of Santiago de
Compostela in Spain, a Masters’s in Computer Science
from Newcastle University in the United Kingdom, and
a Bachelor’s in Electronic Engineering from Karnataka
University in India (India). Dr. Holimath worked as a
Research and Development Engineer at the National
Institute of Informatics in Tokyo before starting
VividSparks (Japan).
VividarithmetiK
VividarithmetiK is a next-generation processor that
uses a new number system called POSIT to compute
fundamental arithmetic operations including addition,
subtraction, multiplication, division, square root,
trigonometric functions, compare and convert
instructions. VividarithmetiK has a Supersonik, RacEr,
FalKon, and Tez processor family with distinct POSIT
configurations geared for HPC, Graphics, AI, and
Automotive applications, respectively. VividarithmetiK
uses a new adder dubbed the Carry Free Adder to
prevent carry propagation in adders and multipliers
(CFA). CFA not only prevents carry propagation, but also
uses extremely little energy. Rather than manufacturing
circuits in higher technology nodes, we develop high-
performancechipsbyincorporatingsuper-fastarithmetic
libraries into them.
Their Products
VividKompiler, the world’s first native POSIT C, C++,
and Fortran compiler, is included with all of the following
products:
 HPC Multicore
64 POSIT cores deliver unrivaled server-class
performance in terms of efficiency and compactness.
It possesses the following features:
■ Designed for high-performance computing (HPC)
applications that perform complicated calculations.
■ OpenFOAM and GROMACS are supported.
■ High-end mathematical functions are supported.
■ When compared to the Floating Point number system,
it produces more accurate results.
Dr. Vijay Holimath
President & CEO

 Automotive multicore
32 POSIT cores in an automotive multicore that doesn’t
sacrifice performance Automotive applications are the
best fit.
■ All floating-point instructions are supported.
■ VividSparks POSIT compiler is supported.
 World’s first POSIT GPGPU
■ Up to 512 cores can be configured in this premium
GPU architecture.
■ POSIT setups may be parameterized in a flexible
design.
■ POSIT operations per watt are higher.
■ Supports POSIT commands that are equivalent in
Floating Point.
■ Supports CUDA-equivalent
programming paradigms, as well as
TensorFlow, Python, and PyTorch.
■ OpenGL/OpenCL are supported.
 AI Multicore
■ 16 POSIT cores for AI and machine learning
■ Arithmetic units that are very low in weight and are
ideally suited for AI applications
■ Matrix multiplications and additions are supported
for Neural Networks.
■
Flexible architecture with processing element
parameterization Supports OpenGL/OpenCL

Website: http://www.vivid-sparks.com
 Industry: Computer Hardware
 Headquarters: Hubli, Karnataka
 Founded: 2015
High Speed Fabless
Semiconductor Technology
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B
lue Cold is a company that provides refrigeration
technology. Blue Cold's units have been deployed
in several successful operating operations to
conserve perishables. Many premium clients have
benefited from Blue Cold's cooling systems, which have
kept their products fresh.
Why choose Blue Cold?
Standard models are available from Blue Cold for
speedier delivery. One should choose Blue Cold for the
following reasons:
 Cutting-edge technologies
They obtained significant expertise in producing
world-class refrigeration products for medium,
low, and ultra-low temperatures as a result of their
constant efforts and adoption of cutting-edge
technology.
 Excellent quality
Blue Cold Refrigeration places a premium on
consistent excellent quality, and as a consequence,
they have risen to the top of the cold room and cold
storage market.
 Customized Solution
Products can be manufactured to order to meet
your exact specifications. Standard models are also
available to assist speed up the production process.
 Durable Design
Products and solutions are designed to withstand
extreme environmental conditions and may be
purchased at a low cost.
Their Vision
Their vision is to be the finest and most popular brand
of refrigeration equipment in the Indian market.
Their Mission
Their mission is to supply the Indian refrigeration and
cold chain sector with world-class and cutting-edge
refrigeration equipment at Indian rates.
Cold Rooms & Cold Storage Blue Cold Condensing
Units
 Condensing Units with Air Cooling
The combination of well-coordinated components,
powder-coated aluminum fins, and a sturdy model
design allows for a wide range of applications with a
high capacity range.
These units have the following features:
■ Reciprocal and scroll compressors, one stage or two-
stage
■ Anti-vibration mounts on the base frame
■ Copper pipework that has been CNC machined
Prem Sakhuja
Managing Director

■ 1.5 kW to 100 kW cooling capacity
■ 2 HP to 50 HP compressor capacity
■ Aluminum fins with copper tube
■ Brazed in a nitrogen-free environment
■ Designed specifically for the Indian climate
■
Application at medium, low, and ultra-low
temperatures
 Condensing Units with Water Cooling
A wide range of applications with a high capacity
range is made possible by optimally coordinated
components, copper piped condensers and durable
model design.
These units have the following features:
■ Reciprocal and scroll compressors, one stage or two-
stage
■ Anti-vibration mounts on the base frame
■ Copper pipework that has been CNC machined
■ 1.5 kW to 100 kW cooling capacity
■ 2 HP to 50 HP compressor capacity
■ Resistant to the river and seawater shell and tube
condenser
■ Brazed in a nitrogen-free environment
■ Designed specifically for the Indian climate
■
Application at medium, low, and ultra-low
temperatures
 System of Rack Refrigeration
The multi-compressor rack system from Blue Cold
was created for use in large cold storage or multi-
chamber cold warehousing facilities. These devices
offer the benefits of conserving space, minimal
maintenance costs, and lower energy usage.
They have the following features:
■ Cooling capacity varies between 15 and 450 kW.
■ Compressor mounts have been raised to make
servicing inspections easier.
■ Individual compressors have their own HP/LP
switch.
■ The header for suction gas
■ Individual oil return valve and oil return filter
■ In the suction and discharge lines, there is a service
connection.
■ High-pressureoilreturnwithwarningandindividual
electronic oil management system
■ Welded C steel profile frame that has been machined
 Website: https://www.bluecoldref.com/
 Industry: Food Technology
 Headquarters: Bangalore, Karnataka
 Established: 2011
 Type: Private
 Managing Director: Prem Sakhuja
Blue Cold
Increasing the Life of Perishables
Through Cutting-Edge
Technology
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What is Meraqi?
Meraqi is a corporation that specializes in strategic real
estate solutions. Property owners and investors can use
their services to increase the value of their real estate
assets. With the help of an expert team, they establish
appropriate strategies, provide resources for execution,
and track the implementation process throughout
the lifecycle of the assignment. Their work ethos and
investing philosophy are inspired by the word ‘Meraki,'
which means to do something with ‘soul, creativity,
and love.' They invest their hearts, minds, and love
into finding the best investment for their clients. At
MERAQI, the pursuit of excellence is a non-negotiable
premise. This philosophy has been indoctrinated into
their people, procedures, and practices.
Their way of life is inextricably linked to sincerity and
integrity. Long-term client connections are something
they strive towards. Their unwavering desire and
cherished asset is client trust.
Gorakh Jhunjhunwala, Managing Director
He has 15 years of real estate investment and consulting
expertise. His credentials include a B. Arch from RVCE
in Bangalore and an M. Tech from IIT Delhi. He has
provided consultancy services to over 50 companies
and has completed investment transactions totaling
over $100 million. He had worked at Vestian and UGL
Equis before joining MERAQI.
Why choose Meraqi?
 Expertise and people
They are a group that exemplifies the finest of global
thinking and RE practices.
 Approach
They have a unique approach. In the Indian setting,
the process was developed and stabilized over several
years.
 Solutioneering
They have a focussed approach to difficulties that are
specific to the client company and section
 Knowledge-based
To drive suggestions, you'll need strong research and
trend tracking/analysis skills. They are technically
sound and work with the same principle.
Their Advisory Services
Real estate investment necessitates
strategic and analytical decision-
making to determine the maximum
value propositions for any RE
developmentprojectsinlightofcurrent
market conditions. Their advisory
services, which form the foundation of
their consulting practice, give unique
solutions to achieve prospective
prospects through viable development
projects.
Their team assists owners and investors
by assessing the physical and financial
feasibility of a real estate investment
and ensuring a successful outcome by
determining the proper development
mix, disposal plans, performance
indicators, alternative concepts, and
techniques.
Gorakh
Jhunjhunwala
Managing Director

Valuation,DueDiligence&BuildingAudit
Services
Regulatory compliance necessitates the use of an
independent third-party opinion to determine the fair
market value of all types of real estate assets. Meraqi
provides valuation, technical due diligence, financial
due diligence, project monitoring, and building audit
services to prospective buyers, sellers, and financial
institutions to mitigate the risk associated with the
development by providing valuation, technical due
diligence, financial due diligence, project monitoring,
and building audit services by international standards,
assistingOwnersandInvestorsinmakingwell-informed
decisions.
Their Other Services include:
 Transaction Services
 Capital Market & Land Advisory
 Private Real Estate Investment Platform
 Website: http://www.meraqiadvisors.com
 Industry: Real Estate
 Headquarters: Bengaluru, Karnataka
 Founded: 2017
Meraqi
Bespoke Solutions for Real
Estate Owners and Investors
39
karnataka
startups
2021
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Description
Of all the big cat species, the tiger is the largest. Tigers
are easily identified by their striped orange coat and long,
striped tail. An adult Bengal Tiger can reach a length of
up to 3 meters, including the tail, and weigh more than
250 kg. Adult tigers have white spots of fur on the back
of each ear to make it easier for their young to follow
them in poor light. There are never two tigers with the
same stripes. Individual tigers can be distinguished by
markings on their body, face, or tail, which can vary in
number and thickness. The Bengal Tiger, like all tigers, is
a carnivore. Rather than chasing down prey, the Bengal
Tiger uses the "stalk and ambush" approach, which
involves silently stalking prey and then striking it from
behind. Tigers are solitary animals, except a mother and
her cubs. Tigers have the potential to turn into man-
eaters. People at risk can put a mask on the back of their
heads, which has been used in the past to avoid Bengal
Tiger attacks on humans. This gives the impression that
the human is looking from behind.
Current Statistics
According to the Guinness World Records website, the
2018-19 tiger survey was the most extensive to date in
terms of both resources and data collected. Camera traps
(outdoor photographic devices with motion sensors that
start filming when an animal passes by) were set up in
26,838 locations over 141 distinct sites in India, covering
an area of 121,337 square kilometers (46,848 square
miles). The states of Madhya Pradesh (526), Karnataka
(524), and Uttarakhand (442), which together host about
Bengal Tiger: Current
Status

41
1492tigers,havethehighestnumberoftigers.TheCorbett
Tiger Reserve in Uttarakhand has the most tigers (231),
followed by the Karnataka reserves of Nagarhole and
Bandipore, which have 127 and 126 tigers, respectively.
Dampa in Mizoram, Buxa in West Bengal, and Palamau
in Jharkhand are the last large cats surviving. Only 2,967
tigers were predicted to live in India in 2018, according
to the National Tiger Conservation Authority.
New Research
A study conducted on the skin of Indian carnivores
by Rajani et al. (2020) revealed that the skin of Bengal
tigers has a Stratum Basale, Stratum Spinosum, Stratum
Granulosum, and Stratum Corneum. The presence of
compound hair follicles was a distinguishing trait. A
single big primary guard hair was ringed by compound
follicles in Bengal tigers. In Bengal tigers, the number
of surrounding compound follicles ranged from three
to seven. One to two coarse primary hair follicles and
multiple fine secondary hair follicles were found in each
compound follicle.
Tiger samples from the Sundarbans were tested for
mitochondrial and microsatellite markers and compared
to mainland Bengal tiger populations in India (northern
and peninsular). In comparison to other mainland
tiger populations, Sundarbans tigers were found to
be genetically unique and to have reduced genetic
variation. The Sundarbans tiger was recently isolated
from the mainland (600—2000 years ago), according
to a demographic study. Until recently, historical and
genetic evidence suggested that the Sundarbans tiger
was genetically related to mainland tigers. Finally,
genetic isolation from mainland tiger populations and
adaption to the mangrove ecology may
have altered the Sundarbans tiger's
genetic architecture. As a result,
the Sundarbans tiger needs specific
conservation care to preserve its
unique ability to adapt as well as its
genetic uniqueness. The adaptive
evolutionary conservation (AEC)
criterionshouldbeusedtomanage
it as an evolutionarily significant
unit (ESU) (Singh S. K., 2017).
The chemical composition of
the territorial marking fluid
of a male Bengal tiger,
Panthera tigris, was
investigated. It was discovered to be made up of urine and
a little amount of fatty material, which could operate as a
controlled-release carrier for the fluid's volatile contents.
In the marking fluid, 98 volatile chemicals and elemental
sulfur were detected using gas chromatography and gas
chromatography-mass spectrometry. A total of 16 more
volatiles have been tentatively discovered. Alkanols,
alkanals, 2-alkanones, branched and unbranched
alkanoic acids, dimethyl esters of dicarboxylic acids, -
and -lactones, and compounds containing nitrogen or
sulfur made up the bulk of these substances. Pure (R)-3-
methyl-2-octanone, (R)-3-methyl-2-nonanone, and (R)-
3-methyl-2-decanone were found in many samples of the
marking fluid, although these ketones were racemized in
others. The saturated (R)—lactones and (S)—lactones
(S)-(+)-(Z)-6-dodecen-4-olide (S)-(+)-(Z)-6-dodecen-
4-olide (S)-(+)-(Z)-6-dodecen-4-olide (S)-(+)-(Z)-
6-dodecen-4-olide (S)—lac 2-methylnonanoic acid,
2-methyldecanoic acid, 2-methylundecanoic acid, and
2-ethylhexanoic acid were racemates among the chiral
carboxylic acids. The presence of ketones, fatty acids,
and lactones in high concentrations in the headspace
of the marking fluid shows that these chemicals are key
pheromone ingredients (Burger et al., 2008).
For DNA extraction and subsequent genotyping of tiger
species, non-invasive samples such as scat, hair, or scent
are preferred. DNA was isolated from Bengal tiger scat
samples and a fragment of the cytochrome b gene was
sequenced after PCR using species-specific primers in
a study conducted by Alam et al. (2021). Tiger DNA
was effectively recovered from scat samples using tiger-
specific primers, based on the size of the PCR result and
the sequencing of the cytochrome b gene. As a result,
the presence of tiger DNA may be detected using this
method only based on the size of the PCR product in
the gel.
Sources and references: https://www.
worldlandtrust.org/species/mammals/bengal-
tiger/

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