Victoria McDevitt is exploring her personal brand as she nears graduation from Full Sail University with a degree in sports marketing and media. She identifies her strengths as being outgoing, driven, and able to create a safe environment for others. Her goals are to work as a fundraising, marketing, or advertising manager. Victoria plans to build her brand through positive social media content and developing online communities focused on positivity. Her short term goals are to grow her brand awareness, and her long term goals are to have her brand fully developed.

1. PERSONAL BRAND EXPLORATION
Victoria McDevitt
Project & Portfolio I: Week 1
August 6, 2023

2. I am an outgoing and driven person. I have a
fun loving personality that gives 100% until the
task is completed. I strive on the ability to bring
together a safe and accepting environment to
those around me. I am grounded by my faith
and strongly credit my family for shaping me to
be the person I am today. My goals include
honesty with my clients to ensure their voice and
values are properly interpreted first.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Fundraising Manager
• Marketing Manager
• Advertising and Promotions
Managers
BRAND ARCHETYPE -
While completing the archetype quiz, little
shock was in the results when I was told I
an labeled as the Girl/Guy Next Door. My
purpose is to ensure every person I come
in contact with feels they are in a safe
space. Every voice is heard and taken into
account when making decisions.
Project Manager for Marketing

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Hiring Managers at
The Dallas Cowboys
Outreach Plan:
• I will plan to make initial contact by ensuring my
portfolio is up to date and will stand out from others.
• I will reach out to the hiring staff at The Dallas Cowboys
via email.
• While this is my dream company to work for I will take
my time for everything to look perfect and professional.
I am giving myself a four year time frame to reach out
so I can gain experience.
Spencer Gantt
Outreach Plan:
• I will prepare to make initial contact by having a plan on
what exactly my intentions are with my portfolio and
resume.
• I will make contact via email and phone call.
• I plan to make contact after studying at Full Sail
University for eight months.
Athletic Director at Victoria
Independent School District
Hannah Lehle
Outreach Plan:
• I plan to have worked with sports media and created a
portfolio to prepare for initial contact.
• I once again plan to reach out via email and phone
calls.
• I will reach out after working in sports media for about
1-2 years.
Manager, Promotions and
Events at Houston Astros

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• I will grow my brand awareness online by posting
positive content weekly.
‣By creating my brand I plan to encourage
others to create a positive mindset and spread
kindness .
Mid Term: (2025-2030)
• I will form a safe community full of positivity and
creativity.
‣Between the years of 2025 and 2030 I plan to
have an online community of around 10,000
individuals with intentions of creating a more
positive online experience.
Long Term: (2030-2040)
• I will have completely developed my brand.
‣By creating multiple communities at this point
my brand reputation will have increased by
200%

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Word Processing Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Calendar and Scheduling Novice / Adept / Expert
Customer Relations Novice / Adept / Expert
Data Base User
SOFT
HARD
Novice / Adept / Expert
Sales and Marketing Software Novice / Adept / Expert
Business Intelligence Novice / Adept / Expert
Web Page Creation Novice / Adept / Expert

7. I help clients achieve their true potential by
guiding their visions of their companies to
the best of my ability.
PROMISE

8. CREDENTIALS
Work Experience:
• YMCA Sports coordinator, volleyball
director
• Service lead at H-E-B
Education:
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Special Olympics for H-E-B 2019, 2020,
2023
• Backpack Drive for H-E-B 2019
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Derek Eagleton
Industry Experience:
• Vice President of Media and
Programming
Education:
• The University of Texas at Austin- Bachelors of
Business Administration, Management Information
Systems 1991-1996
Leadership Experience:
• None listed
Skills and Proficiencies:
• Public Speaking- 3 endorsements
• Video Podcasts - 3 endorsements
• Social Media - 0 endorsements
Victoria McDevitt
Overall Online Presence:
• Derek has over 500 connections. His profile includes a
customized banner and a very professional headshot.
With a not very detailed profile I do not think he is active
on other social media sites. He does have a custom
URL
• Grade: Average, 65 out of 100
Industry Experience:
• None
Education:
• Full Sail University Bachelors Sports Marketing and
Media
Leadership Experience:
• None listed
Skills and Proficiencies:
• Social Media - 0 endorsements
• Merchandising- 0 endorsements
• Sales and Marketing - 0 endorsements
Overall Online Presence:
• Victoria currently does not have any connections or a
professional headset but does has a custom banner.
Her profile looks either very new or inactive. She does
not has any other social medias listed but does have a
custom URL
• Grade: Poor, 25 out of 100

10. COMPETITION
Micheal Rowland
Noteworthy Experience:
• Created a marketing research project for Houston
Dynamo
YOUR NAME
Industry Experience:
• None
Education:
• Full Sail University B.S Sports Marketing and Media
Skills and Proficiencies:
• Market Research - X endorsements
• Web Design - X endorsements
• Sports Marketing - X endorsements
Overall Online Presence:
• Michael has 35 connections, a plain banner and
average headshot. There isn’t much to his profile;
however, you can tell he is just getting started. Michael
does not show he is active on other social media
platforms but does have a custom URL.
• Grade: Average, 45 out of 100
Industry Experience:
• None listed
Education:
• Full Sail University Bachelors in Sports Marketing and
Media
Leadership Experience:
• None listed
Skills and Proficiencies:
• Social Media - 0 endorsements
• Merchandising - 0 endorsements
• Slaes and Marketing - 0 endorsements
Overall Online Presence:
• Victoria currently does not have any connections or a
professional headset but does has a custom banner.
Her profile looks either very new or inactive. She does
not has any other social medias listed but does have a
custom URL.
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For companies who need guidance on building
your online image, I provide an encouraging
environment that will pressure you to grow and
tap into your full creative mind.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Effective Content Creation for B2B Marketing
‣ August 8, 2023 Online
• The Women’s Professional Development Workshop
‣ August 16, 2023 Online
• Personal Branding Masterclass
‣ October 9, 2023 Online
Digital Marketing
• Primary Content: I will consistently be using fun and friendly
content to bring a sense of joy to my audience. While having
uplifting content I will also be giving out advice to anybody
struggling to find their true self.
• Primary Tools: I plan to post mostly on my Instagram and
Facebook stories to start showing my current and future
followers the past I am pursuing to go down. I plan to post
daily.
• Website: I will be using my digital portfolio to help market my
brand by keeping it up to date and up to trend.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan on partnering up with a mentor/ career coach
within a year of my graduation date to truly hone in on
my skills and professionalism.
Formal Education
• Full Sail University Bachelors Sports Marketing and
Media- May 2025
Technical Skills
• Calendar and Scheduling Software - H-E-B, 2023
• Data Base user - Full Sail University, 2024
• Web Page Creation - Full Sail University, 2024
Soft Skills
• Sales and Marketing Software - H-E-B, 2024
• Business Intelligence - H-E-B, 2024
• Customer Relations- H-E-B, 2023

14. Victoria McDevitt
You know that feeling when you have an idea for your company and brand
but unsure of how to execute it? Well, what I do is work one on one with my
clients to provide support and strategies in order to help bring their visions to
life. In fact, I am currently working with a good friend of mine to help her
image of her cleaning company come to life. I am creating her graphics and
soon to be working on her video advertisements to gain more traffic flow.

15. REFERENCES
@10times. (n.d.). The Women’s Professional Development
Workshop | 10times. 10times.com. Retrieved August 7, 2023,
from https://10times.com/e1z4-1z1d-r6zp
11-2011.00 - Advertising and Promotions Managers. (2011).
Onetonline.org. https://www.onetonline.org/link/summary/11-
2011.00
11-2033.00 - Fundraising Managers. (n.d.).
Www.onetonline.org.
https://www.onetonline.org/link/summary/11-2033.00
clipartix. (2019, March 19). Free Dallas Cowboys Clipart
Pictures. Clipartix. https://clipartix.com/dallas-cowboys-clipart/
Effective Content Creation for B2B Marketing. (2023, August 8).
Eventbrite. https://www.eventbrite.com/e/effective-content-
creation-for-b2b-marketing-tickets-686200864257
O*NET OnLine. (2019). 11-2021.00 - Marketing Managers.
Onetonline.org. https://www.onetonline.org/link/summary/11-
2021.00
Personal Branding Masterclass by Mark Schaefer on Maven.
(n.d.). Maven.com. Retrieved August 7, 2023, from
https://maven.com/mark-schaefer/marketing
(n.d.-a). https://pixabay.com/illustrations/social-media-
interaction-woman-1233873/
(n.d.-b). https://www.pexels.com/photo/working-in-a-group-
6224/