1. VICTORIA JONES
2111 NE 30th Ct. | Lighthouse Point, FL 33064 | 561.400.8084 | vtaylorjones@gmail.com
PROFILE
A seasoned marketing professional who develops and executes comprehensive strategies and
solutions across today’s complex media platforms.
Exceptional project management strengths in b-to-b and b-to-c branding, event marketing, public
relations, digital marketing, social media, advertising, print collateral, video and app production.
WORK EXPERIENCE
CHIEF SOCIAL STRATEGIST & ONLINE DRIVER July 2014 - Present
Kaye Communications | Boca Raton, FL
A boutique integrated communications and public relations firm
• Create online and social media strategies across all channels for a variety of corporate and
non-profit organizations
• Manage WordPress blog and content posts, event planning and marketing
PRESIDENT/MARKETING SPECIALIST July 2006 - Present
Victoria Jones Marketing, Inc. | Lighthouse Point, FL
• Provide communication consulting services to a variety of businesses
• Specialties include project management, event planning, marketing plans and initiatives,
branding, online marketing, social media and content creation
• Worked exclusively for LXR Luxury Resorts & Hotels from 2006-12012
ACCOUNT DIRECTOR January 2013 - May 2014
Hospitality Marketing, LLC | Fort Lauderdale, FL
An independent marketing agency specializing in hospitality
• Performed account service responsibilities specializing in consumer advertising, conference
and wedding marketing, social media projects, electronic sales tools, video and online projects
• Clients included Waldorf Astoria Naples, Hilton Orlando Bonnet Creek and Waldorf Astoria
Orlando and Boca Raton Resort & Club
GROUP MARKETING SPECIALIST July 2006 - December 2012
LXR Luxury Resorts & Hotels | Boca Raton, FL
Blackstone-owned portfolio of 35 iconic properties primarily located in Florida and the Caribbean
• Developed strategies, created and managed multi-platform marketing programs and sales
initiatives to drive group demand and general marketing initiatives across portfolio hotels
• Projects and responsibilities highlights:
• Created and drove revenue generation sales efforts for LXR cluster and properties
• Managed outsourced telemarketing firm and program to drive sales leads
• Managed social media channel creation and rollout for key LXR properties

2. DIRECTOR OF MARKETING SERVICES February 2005 - March 2006
LXR Luxury Resorts & Hotels | Boca Raton, FL
• Responsible for Boca Raton Resort & Club marketing efforts including advertising, collateral
development, direct mail, email marketing and website development
• Actively involved in LXR Luxury Resorts marketing rollout including branding and messaging,
advertising, direct mail efforts, and customer analysis
• Provided ongoing marketing support at brand and property level
DIRECTOR OF MARKETING SERVICES August 2001 - February 2005
MARKETING SERVICES MANAGER August 1997 - August 2001
Boca Raton Resort & Club | Boca Raton, FL
Guided the marketing and creative service efforts for the Resort, Premier Club and associated
businesses
• Managed all aspects of advertising, marketing and web campaigns
• Supervised graphic designer, coordinator, design firms, ad agency and printers
• Responsible for guest communication programs including newsletters, direct mail, guest
materials, loyalty programs, email marketing and special promotions
• Instituted comprehensive brand repositioning including consumer research, collateral, logo
development, and photography
• Drove marketing efforts for Mizner Conference Center, Yacht Club and Spa Palazzo
ADVERTISING MANAGER February 1996 - August 1997
ADVERTISING & PROMOTIONS COORDINATOR August 1994 - February 1996
Del Monte Fresh Produce, North America | Coral Gables, FL
• Managed the development, production and media placement of advertising campaigns
• Supervised graphic design for packaging materials, p-o-s materials and loyalty programs
• Managed product launch of Del Monte Gold pineapple
• Responsible for creative and production of annual and quarterly financial reports
• Assisted with planning of trade conventions and annual sales meetings
EDUCATION
MASTER OF ARTS IN MASS COMMUNICATION
University of Florida | Gainesville, FL
BACHELOR OF ARTS, COMMUNICATION STUDIES
Vanderbilt University | Nashville,