2. TABLE OF CONTENTS
Vision 3
Logo 5
- Description 6
- Background 10
- Tagline 12
- Usage 13
Color Palette 14
- Main colors 15
- Supporting colors 16
Typography 17
- Website, Logo and Extensions 18
Shapes and Patterns 19
Printable Materials 21
- Letterhead 22
- Envelopes and Business card 23
3.
4. Vision
Our vision for recruitment industry is
that recruitment is not only about
administration, it's more about
relationships management. Our
recruitment system automates and simplifies the recruitment
process. It eliminates the need of manual input and administration
for most of the recruitment tasks, allowing recruiters to get all data
they need while building and sustaining profitable relationships.
5.
6. Logo with slogan
The slogan here is simply defining the brand name, so the character itself is not used in this form.
7. Logo with slogan description
The slogan is used here for explaining the brand name meaning and purpose in the absence of the character.
Although the word HireDroid is explanatory enough, one might not get a direct idea about what it indicates until he
reads the slogan.
8. Logo with character
In this form the character is used to define the brand along with the brand name "HireDroid".
The slogan is not used here, as the name and character together are consistent enough.
Vertical image
Horizontal image
9. Logo with character description
1- A droid is a robot that does a certain task or amount of tasks in automated manner, with almost no
manual supervision. As we agreed before that our recruitment system is an automated web application
that handles most of recruitment process tasks. That's the main point
regarding the droid character.
2- We choose the Triangular shape to be the main structure for the
droid, as our application consists of three main parts interconnected
through the system application, which are Companies, Visa agents,
and Candidates. The Triangle is constructed of three points connected
to each other, which implies the same structure of our system.
3- The droid hands, also got the triangle shape, got a trimmed mass at
the middle, which implies strength, so close to the idea of Bobbie's
muscles. A strong droid can handle touch tasks, along with the
inverted triangle as the head gives the impression of smartness as our
robot got a big brain!
4- The Large triangular feet, indicates stability and authority, and that the system is constructed on a
stable base. "HireDroid system has a stable structural and operational base."
12. Logo Tagline
With character
The brand mark should always be placed at a distance of "H" letter
from all sides as shown.
With slogan
Vertical image
Horizontal image
13. Logo Usage
In the website:
The brand mark will be used mainly, with the character as a support,
and the slogan will be present wherever the character is hidden. The
droid character will be manipulated throughout the website with different
indications.
For other supporting extensions:
The brand mark will appear with the character concurrently without the
slogan.
14.
15. Color Palette Main colors
Blue: Indicates Authority,
Main logo Visa agents Candidates
Confidence, Dignity,
and
Establishment, Power,
companies
Success, Security and
Trustworthiness. It can be
seen extensively in official
logos and main pages of #0094dc #32c800 #ff9900 #575756 #ffffff
distinctive companies. R0 G148 B220 R50 G200 B0 R255 G153 B0 R87 G87 B86 R255 G255 B255
C77 M29 Y0 K0 C70 M0 Y100 K0 C0 M48 Y93 K0 C0 M0 Y0 K80 C0 M0 Y0 K0
Green:
Indicates Experience, Money,
Nature, Renewal and
Tranquility, and it's a widely
used color in national flags
and representations in gulf
area.
Orange: Indicates
Affordability, Creativity,
Enthusiasm, and
Youthfulness. A perfect color
to describe competence and skillfulness.
18. Typography Website, Logo and Extensions
Font sizes are consists of three levels:
Level 1 - Head line 2 (18 px)
Level 2 - Head line 3 (14 px)
Level 3 - Paragraph (10 px)
Website font:
Font name: (Verdana)
Head line color: (#0094dc)
Paragraph color: (#575756)
Logo fonts:
Fonts name: Swatch it – Tahoma.
Extensions:
Swatch it, Verdana, Tahoma and Arial fonts using in supporting elements and printable materials.
