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Webmecanik Marketing Automation Software

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Webmecanik is the leading open-source Marketing Automation software based on the Mautic code.

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Webmecanik Marketing Automation Software

  1. 1. Lead Generation thanks to Marketing Automation
  2. 2. Lead Generation 1% SEA / SEO / CM Website CRM Hot Leads Notification to Sales Offer CLOSING Traffic acquisition
  3. 3. 99% of visitors to your website do not convert
  4. 4. 1% SEA / SEO / CM Traffic acquisition Website Marketing Automation Lead capture Qualification CRM Sales acceptable Leads Segmentation Nurturing Notification to sales Opportunity CLOSING 49% Prospect Conversion
  5. 5. “41% of customers do not complete their order because they are not ready to buy now, but they will soon! - Prestashop
  6. 6. Configurator Simulation Comparison Tool White Paper Case Study Free trial Prospect Conversion
  7. 7. They are your future clients Prepare the turnover of tomorrow Complete your conversion process
  8. 8. How do they fall into Marketing Automation ?
  9. 9. It brings data to light, Lead tracking → Behavioural & CRM → Demographic + Declaritive = Segmentation
  10. 10. Automate mechanisms Combine the methods and tools that allow you to create scenarios in relation to your prospects, according to their interactions.
  11. 11. and create a lasting relationship Lead nurturing until the prospect is ready to become a client
  12. 12. Marketing Results? Increase the productivity of marketing Marketing services works together with the sales team
  13. 13. We have observed a 451% increase in qualified leads - Annuitas Group “
  14. 14. Commercial Results? The Sales team saves time and can focus its efforts on closing
  15. 15. “75% report a ROI within 12 months, 44% within 6 months. - Focus Research
  16. 16. The story continues...
  17. 17. Increase the Value of Your Clients Clients Upselling Add Selling Reactivation
  18. 18. “20% chance of selling to a prospect. 70% chance of selling to a client. - Salesforce
  19. 19. Automation Business case, good practices, ROI
  20. 20. B2C - Tourism Deep Nature Spa & Leisure Good “Automation” practices through 3 different business cases B2B - IT T-Systems IT-Infrastructure B2B2C - Manufacturing Renault Sport Sports Cars
  21. 21. “ By using Automation to identify brand ambassadors, our sponsorship program converted 10 % of targets into customers, compared to prior recruitment providing a 1.5% return. - Case study : Marketing Automation for Deep Nature
  22. 22. ➔ Create brand recognition ➔ Raise specific audience notoriety ➔ Generate and segment online traffic ➔ Grow revenue on digital channels
  23. 23. Collect information on registered users Identification Segmentation Qualification Track and monitor IP addresses Create media Send targeted content Automate scenarios Benefits and KPIsMarketing Automation Reasoning Raise awareness of user behaviour Returning visitor rate: +10% Average dwell time: +20% Consistent and up-to-date database +8,5% conversion on sponsorship operations Monitor ROI on marketing actions +400% turnover on digital channels within one year
  24. 24. “ The Webmecanik system automatically feeds our sales teams with contacts who score the highest ratings, with a full actions history. This process really encourages sales teams to contact a warm prospect, and led to a 15% leads conversion rise. - Case study : Marketing Automation for T-Systems
  25. 25. ➔ Qualifying sales opportunities ➔ Sending out content-targeted messages ➔ Prioritising hot leads for the sales team ➔ Raising conversion rate
  26. 26. Collect information on registered users Identification Segmentation Qualification Track and monitor IP addresses Create media Send targeted content Automate scenarios Benefits and KPIs Monitor traffic and visitor interest New contacts: +63% Monitor ROI for the content production +300% resource download Prioritise sales and call center actions +15% lead conversion Marketing Automation Reasoning
  27. 27. “ The email tools used did not perform refined segmentation nor did they analyse the behaviour and interests of visitors in real time. With over 35 newsletters per year sent to some 250.000 contacts, the opening rate jumped to 75% thanks to targeted mailing. - Case study : Marketing Automation for Renault Sport
  28. 28. ➔ Unifying data and build segments ➔ Adapting messages accordingly ➔ Raising community engagement
  29. 29. Collect information on registered users Identification Segmentation Qualification Track and monitor IP addresses Create media Send targeted content Automate scenarios Benefits and KPIsMarketing Automation Reasoning Build on and unify existing databases for B2B and B2C 250.000 contacts sorted Bring value to the editorial content 35 newsletters targeted according to user profile Raising community engagement 75% open rate for mass emailing
  30. 30. Automation Demo
  31. 31. Tableau de bord
  32. 32. Base de données
  33. 33. Segmentation
  34. 34. Email
  35. 35. Campagne
  36. 36. Rapport
  37. 37. Rapport
  38. 38. Join us Linkedin : company/webmecanik Twitter : @webmecanik_EN webmecanik.com Meet us Annecy, Paris, Berlin, London

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